SAN FRANCISCO -- So, many mobile subscribers remain wary of the cost of monthly data plans and their failure to "get it" is making the industry's voice-to-data transition agonizingly slow for everyone banking on it."Adoption" is the name, "driving" it is the game. But...
Online ad networks are booming as publishers scramble to place marketing messages on a glut of unsold advertising space. And that may be good news for their mobile counterparts.The use of ad networks - companies that essentially serve as inventory clearinghouses, connecting advertisers with...
Editor's Note: Welcome to our weekly feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry.As adoption of the wireless web grows, so too does the Holy Grail of advertising:...
AdMob launched an iPhone-specific "advertising marketplace" to deliver marketing campaigns through the high-profile device.The San Mateo, Calif.-based startup announced deals with advertisers including Ford Motor Co., Electronic Arts, Land Rover and Jaguar to place ads online and in native applications built for Apple Inc.'s...
Bango expanded its mobile analytics offering, adding a tool that allows publishers to track the number of unique visitors to their wireless Web sites.A hosted service available free to publishers who generate fewer than 100,000 page visits per month, Bango Analytics 3.0 enables developers...
NEW YORK - Turns out all those "open vs. closed" debates aren't limited just to mobile networks and software platforms. Wireless advertising is joining the fray, too. Kind of.Interoperability - or the lack thereof - caused a stir at last week's Mobile Marketing Forum...
Traditional Web sites are often lost in translation on mobile phones. So developers are hoping to bridge the disconnect between wireless phones and the Internet by building a "middle Web."The emergence of Apple Inc.'s iPhone has spawned a flurry of activity by developers looking...
The mobile analytics space continued to heat up last week as AdMob released a free tool allowing advertisers and publishers to track traffic and measure the effectiveness of ad campaigns.The San Mateo, Calif.-based startup said the offering delivers site-performance metrics such as the number...
Traditional online ad firms are teaming with their mobile counterparts to target consumers on their phones.DoubleClick Inc., which was acquired earlier this year by Google Inc. in a massive $3.1 billion acquisition, said it inked deals with several mobile ad networks to integrate its...
AdMob joined the mobile analytics field, unveiling a free tool that allows advertisers and publishers to track traffic and measure the effectiveness of wireless ad campaigns.The San Mateo, Calif.-based startup said the offering delivers site-performance metrics such as unique visitors, duration of visit, page...
You know that contest where a person stands in a glass booth and tries to grab dollar bills as they fly around? That's sort of like the mobile social networking space. Except there are dozens of players. And nobody knows how much money is...
Like Britney Spears, mobile advertising is desperately in need of some monitoring.Market research firms seem to be tripping over themselves to offer the most optimistic projections for wireless ads. The Kelsey Group predicts the U.S. market will grow from $33.2 million last year to...
Editor's Note: Welcome to a special edition of our weekly feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Jupiter Research's...
What's Google Inc. up to in mobile? You might as well ask what Rupert Murdoch is doing in media.Because the answer is, just about everything.The Internet colossus first dipped its toe in the mobile waters in 2000 with a search service for Web-enabled phones,...
It's no secret that advertising dollars are finally coming to mobile. But for now, at least, it's the high-profile publishers that are bringing in the cash.How big mobile advertising will be depends on whom you ask. The Kelsey Group predicts the U.S. market will...
Mobile advertising recently got a boost from two announcements: the launch of advertising-subsidized mobile access to MySpace.com, and the advent of a U.K. mobile virtual network operator offering free wireless calls in exchange for viewing ads.Both developments offer new avenues for brands seeking to...
Like Al Pacino in "Scent of a Woman," the mobile advertising space is just gettin' warmed up. And so is the sniping.Nokia Corp. cranked up the already-deafening buzz last week, agreeing to acquire Boston-based mobile marketing firm Enpocket for an undisclosed sum. One of...
So this is what they mean when they talk about "the mobile search wars."Google last week in a long-awaited move took its AdWords mobile, placing paid links on search results accessed by wireless devices. The Internet behemoth told its hundreds of thousands of AdWords...
The myriad of startups on the user-generated mobile video playground seem to be attracting impressive numbers. But turning those consumers into dollars may be more difficult than acquiring them in the first place.Mywaves, a Sunnyvale, Calif.-based outfit, scored its first carrier deal last week,...
Several Hollywood studios have tapped AdMob Inc. to lure customers to big-screen blockbusters this summer.The San Mateo, Calif.-based startup announced deals with Paramount Pictures, Universal Studios and Warner Bros. to deliver banner and text ads on mobile Web pages. Users can click the ads...
Editor's Note: Welcome to our Monday feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Compete's Miro Kazakoff, Current Analysis' Avi...
The Internet is rapidly evolving from a desktop experience into a multi-platform phenomenon available on the go and around the world. Carriers, publishers and marketing firms are just hoping advertising doesn't get lost in translation. The wireless Web remains a nightmarish territory, fraught with...
Third Screen Media Inc. finally found a well-heeled suitor, agreeing to be acquired by Time Warner's AOL Internet division for an undisclosed sum. The question now is, who's next?Third Screen was snapped up for a rumored $80 million and will operate as a subsidiary...
Third Screen Media finally found a well-heeled suitor.The Boston-based mobile advertising startup was acquired by Time Warner Inc.'s AOL Internet division for an undisclosed sum. Third Screen will operate as a subsidiary of AOL's Advertising.com business, which the Internet giant acquired three years ago."AOL...
