AdMob is teaming with mobile media company mywaves to power click-to-video advertisements on wireless phones.The offering will allow wireless Web surfers to click on a banner ad to watch a video from a landing page, and save the clip to their phones or send...
There's no shortage of companies looking to cash in by placing billboards on the mobile information superhighway. But a few of them are also working to smooth the surface of the road itself.Quattro Wireless is the latest player in the wireless advertising game, coming...
Two former executives from m-Qube are joining the crowded mobile advertising field with startup Quattro Wireless.The new company, which was founded late last year but came out of stealth mode this week, hopes to help publishers create mobile Web sites that offer compelling content...
Mobile advertising clearinghouse AdMob launched a free plug-in for wireless bloggers looking to cash in on their content.The San Mateo, Calif.-based startup said the plug-in works with WordPress, a popular blogging application, giving bloggers the opportunity to include ads in their posts. The companies...
Bango is the latest outfit to jump on the mobile advertising bandwagon, unveiling a service designed to track the effectiveness of wireless marketing campaigns.The developer of direct-to-consumer infrastructure launched Bango Vision, an extension of its storefront technology that tracks users' demographic information, browsing habits...
The Hyperfactory is expanding its mobile advertising offerings with an ad-buying network designed to generate marketing messages across wireless applications.The New Zealand-based outfit hopes to offer a one-stop shop for companies looking to tout their brands on the wireless Web, as well as in...
The major U.S. carriers are rushing to cash in on the mobile marketing craze by selling ad space on their WAP decks. But consumers aren't thrilled about using the third screen as a billboard.Sprint Nextel Corp. was the first tier-one operator to jump into...
SAN FRANCISCO-Former YouTube head of sales Tony Nethercutt has joined one of the hottest startups in the mobile-marketing space, AdMob.Before joining AdMob as vice president of advertising sales, Nethercutt headed ad sales for YouTube. Prior to joining YouTube in May, he worked for four...
SAN FRANCISCO-Former YouTube head of sales Tony Nethercutt has joined one of the hottest start-ups in the mobile-marketing space, AdMob.Before joining AdMob as vice president of advertising sales, Nethercutt headed ad sales for YouTube. Prior to joining YouTube in May, he worked for four...
The brave new world of wireless advertising is giving rise to a wide variety of business arrangements between network operators, content owners and mobile marketing firms. And carriers are working to ensure their place in the value chain. Marketing messages on the wireless Web...
Sprint Nextel Corp. is expected to become the first Tier 1 carrier to officially step onto the mobile marketing playground this week, tapping Enpocket in an effort to generate revenues by delivering advertising messages through its wireless Web service. Industry sources say New York-based...
If you're seeking evidence that mobile marketing is truly-and finally-gaining ground, look no further than Third Screen Media's bottom line. The Boston-based firm claims it saw more revenue in July than during the entire first quarter of the year, thanks largely to big-budget campaigns...
