Air2Web announced a worldwide partnership agreement with SAS, which provides business analytics software and services. Together the companies plan to integrate Air2Web’s AirCARE platform with SAS’ capabilities to offer a solution that allows enterprises to use information about their customers to create personalized interactions...
Editor's Note: Welcome to our weekly Reader Forum section. In an attempt to broaden our interaction with our readers we have created this forum for those with something meaningful to say to the wireless industry. We want to keep this as open as possible,...
The field of mobile marketing startups continued to winnow as Atlanta's Air2Web and Germany's MindMatics agreed to merge.Terms of the deal were not disclosed.Air2Web launched years ago as a wireless messaging and technology firm, but has morphed into a firm that executes mobile marketing...
Hello! And welcome to our Thursday column, Worst of the Week. There's a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCR Wireless News to rant and rave about whatever rubs us the...
Here's everything you need to know about the popularity of WAP advertising: I Can't Believe It's Not Butter has a mobile Web site.Fans of Unilever's butter substitute can now download video content, view recipes and send friends ``Fabio-grams'' featuring the heartthrob-turned-pitchman. The offering, which...
ATLANTA-Air2Web said it snared $25 million in a financing round led by The Carlyle Group. The wireless software company said it will use the new funds to further its work in mobile marketing as well as expanding into other geographic markets. Existing investors Vantage...
ATLANTA—Air2Web said it snared $25 million in a financing round led by The Carlyle Group. The wireless software company said it will use the new funds to further its work in mobile marketing as well as expanding into other geographic markets. Existing investors Vantage...
The brave new world of wireless advertising is giving rise to a wide variety of business arrangements between network operators, content owners and mobile marketing firms. And carriers are working to ensure their place in the value chain. Marketing messages on the wireless Web...
LOS ANGELES--Mobile messaging applications provider Air2Web said wireless marketing solutions provider Announce Mobile has chosen Air2Web's Content Gateway to power two of its mobile marketing initiatives. One initiative is HomeCell, a service that gives real-estate agents and individual sellers the ability to provide property...
Sprint Nextel Corp. is expected to become the first Tier 1 carrier to officially step onto the mobile marketing playground this week, tapping Enpocket in an effort to generate revenues by delivering advertising messages through its wireless Web service. Industry sources say New York-based...
When Cingular Wireless L.L.C. managed to squeeze the launch of its 3G network into the last month of 2005, the move catapulted 16 major metropolitan cities into the spotlight as the most competitive 3G markets in the country. Cingular rolled out its BroadbandConnect service...
ATLANTA-Air2Web Inc. said it is providing wireless gateway services for WNEP Channel 16 in Pennsylvania to allow the station to send short message service notifications about weather-related school closures to parents, students and school employees.WNEP covers northeastern and central Pennsylvania. The station has written...
CANADACanada's Minister of Industry, David Emerson, announced a full review of Industry Canada's spectrum policy framework. The initiative aims to bring Canadian policy and regulatory regimes overseeing telecom and radio communications systems up to date to accommodate demand for wireless service.UNITED KINGDOMAir2Web acquired Consult...
Air2Web will launch an updated version of its instant-messaging offering this week, targeting on-the-go workers who use desktop clients like IBM's Lotus Sametime, Microsoft LCS and Jabber. The new product builds on Air2Web's 18-month-old 2IM, which seeks to extend enterprise-targeted desktop IM applications onto...
The buzz surrounding mobile TV continues to grow with three separate announcements this week. Nokia Corp. is leading a seven-company team working to launch a pilot effort to test mobile TV technology and consumer experiences in the Finnish capital of Helsinki.MTV, Digita, Elisa, Nelonen,...
Sprint PCS launched two new content services Monday, continuing its lead in the advanced content arena.The carrier announced a radio-like service that will deliver short video clips and six channels of streaming audio to subscribers via their handsets.Music Choice Today, which is available to...
RALEIGH, North Carolina-A local news TV station in North Carolina will offer news stories, pictures, traffic information and weather forecasts through a downloadable Java application. The application will be available over Sprint's network. Local TV station WRAL-TV said it teamed with sister company DTV...
Industry players announced new alliances and applications targeting on-the-go workers last week, signs that the much-sought-after enterprise market is progressing steadily. Nextel Communications Inc. said that it will partner with Symbol Technologies Inc. to develop and co-market mobile computing solutions, including embedding the carrier's...
STATE COLLEGE, Pa.-AccuWeather launched a premium short message service allowing mobile users to receive daily forecasts and severe weather alerts on their cell phones.The service-dubbed Messenger and developed by AccuWeather.com in partnership with Proteus-will initially be available to customers of Cingular Wireless L.L.C., AT&T...
Internet dating sites have proven to be one of the most popular aspects of the Web, and as with the gaming, adult-content and music businesses, many matchmaking companies are eager to transfer their wired successes to the wireless venue.Webdate Inc. is launching its Webdate...
ATLANTA-Wireless application and technology company Air2Web announced it acquired European wireless software company Wokup SA. Terms of the deal were not disclosed."We are very excited about the merger with Wokup," said Sanjoy Malik, Air2Web's president and chief executive officer. "Air2Web is already providing significant...
ATLANTA-Wireless application and technology company Air2Web announced it acquired European wireless software company Wokup SA. Terms of the deal were not disclosed."We are very excited about the merger with Wokup," said Sanjoy Malik, Air2Web's president and chief executive officer. "Air2Web is already providing significant...
