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Amp’d ready to rock with MTV $$, Web launch

Mobile virtual network operator Amp'd Mobile Inc. last week made its long-awaited and much-hyped soft launch. The carrier is offering a range of postpaid calling services, including an unlimited calling option and push-to-talk capabilities, as well as a trio of CDMA2000 1x EV-DO handsets....

Amp’d soft-launches wireless service

LOS ANGELES-Mobile virtual network operator Amp'd Mobile Inc. made its long-awaited and much-hyped soft launch through its Web site, offering a range of postpaid calling plans that include an unlimited calling option and push-to-talk capabilities, as well as a trio of CDMA2000 1x EV-DO...

MTV invests $50 million in Amp’d

LOS ANGELES-MTV Networks will invest $50 million in Amp'd Mobile Inc. and will work with the mobile virtual network operator to offer both repurposed and exclusive, made-for-mobile content from MTV, VH1 and Comedy Central. "When we began this company, partnering with MTV Networks was...

Amp’d signs content deal with CBS, UPN

NEW YORK-Soon-to-launch mobile virtual network operator Amp'd Mobile Inc. announced it will offer TV clips from CBS and UPN, news that comes on the heels of several similar deals between wireless carriers and media outlets.The agreement calls for the two television networks to provide...

Amp’d to soft launch Dec. 15, offer iTunes-comparable music pricing

SAN DIEGO-Amp'd Mobile Inc. is moving closer to the launch of its mobile virtual network operator service, saying it's planning a soft launch of services on Dec. 15. The soft launch plans include allowing consumers that have signed up for service through the company's...

Brightpoint to distribute for Amp’d

LOS ANGELES-Brightpoint Inc. announced an agreement with yet another mobile virtual network operator, inking a deal to distribute products for Amp'd Mobile.The Indiana-based distributor of phones and accessories will perform inventory management, product fulfillment and distribution, returns management and credit services for Amp'd, which...

Amp’d campaign: “Try not to die-Amp’d Mobile is coming”

LOS ANGELES-Amp'd Mobile Inc. unveiled its pre-launch marketing campaign, which will let consumers know that the youth-focused mobile virtual network operator is inching closer to its commercial launch and that they should not sign a new contract until Amp'd is on the market. The...

Swenson jumps T-Mobile ship, joins Amp’d as COO

LOS ANGELES-Soon-to-launch mobile virtual network operator Amp'd Mobile Inc. reported that Sue Swenson has joined the company as chief operating officer and a member of its board of directors. Swenson previously served as COO of T-Mobile USA Inc. and before that as president and...

Amp’d selects Card Player for mobile poker

LAS VEGAS-Amp'd Mobile, a mobile virtual network operator that expects to launch service later this year, chose Card Player Media as its exclusive poker content provider, according to Card Player. The company said it will provide Amp'd Mobile with content from Card Player magazine,...

ESPN, Amp’d detail MVNO rollout plans

SAN FRANCISCO-Several highly anticipated mobile virtual network operators last week revealed plans to begin rolling out services in time for the upcoming holiday shopping season. One of the biggest names in the burgeoning space, ESPN Inc., said it plans to begin offering its sports-themed...

Amp’d, Disney ready MVNO wireless services

Amp'd Mobile Inc. and Disney both offered details this week about their upcoming mobile virtual network operator services. Amp'd Mobile said it's on track for a pre-holiday service launch of its MVNO service that will target the increasingly attractive youth/young adult market and rely...

Amp’d Mobile signs talent agency to score content deals

LOS ANGELES-Planned mobile virtual network operator Amp'd Mobile signed a mutually exclusive agreement with talent agency William Morris Agency to secure strategic and marketing partnerships, as well as content deals in entertainment, music, sports, lifestyle and literary.To date, WMA has been instrumental in developing...

SK-Earthlink delays MVNO launch, sticks to aggressive growth projections

SK-Earthlink's plans to launch a mobile virtual network operator service have been pushed back until at least early next year, but despite the delay, the company is not scaling back its roadmap to sign up 3 million customers by 2009. "We are looking at...

Amp’d selects thePlatform to manage content

SEATTLE-Planned mobile virtual network operator Amp'd Mobile has tapped thePlatform to aggregate and manage digital and audio content, the companies announced Wednesday.Amp'd Mobile, which is slated to launch this fall on Verizon Wireless' EV-DO network, will use thePlatform's Media Publishing System to deliver its...

Amp’d Mobile to offer InfoSpace gaming for prizes network

BELLEVUE, Wash.-InfoSpace Inc. said it is cooperating with mobile virtual network operator Amp'd Mobile to create a dedicated "Games for Prizes" channel on Amp'd wireless handsets.Amp'd customers will be able to access InfoSpace's "For Prizes Network," which includes tournament mobile games such as Hold'em...

Amp’d Mobile selects M7, Sennari for content platforms

Mobile virtual network operator Amp'd Mobile Inc., which is set to launch a youth-oriented service using Verizon Wireless' CDMA2000 1x EV-DO network later this year, selected M7 Networks to create and manage its Games Connect game community using M7's Application Community Platform. Amp'd said...

Amp’d Mobile releases gaming plans

Soon-to-launch mobile virtual network operator Amp'd Mobile Inc. announced the creation of its mobile gaming category and distribution deals with more than a dozen mobile game developers.Amp'd Mobile said the mobile gaming category will be available through its live user interface when the company...

MVNOs next ‘it’ thing in wireless

The MVNO wave is building strength as a growing number of companies have announced plans to enter the wireless space using established operators' mobile networks. Analysts' note that while the wave is gaining momentum, an even stronger surge is expected in the next 12...

Amp’d Mobile signs athletes for marketing, content

Fresh off its public launch at this year's CTIA event, soon-to-launch mobile virtual network operator Amp'd Mobile Inc. reported several content and marketing sponsorship deals with a number of action sport athletes. The sponsored athletes include surfers Andy Irons, Bruce Irons and Sunny Garcia;...

Former Boost exec back with Amp’d MVNO

The mobile virtual network operator market welcomed back one of its early members last week as former Boost Mobile L.L.C. executive Peter Adderton announced plans for Amp'd Mobile Inc., a venture set to launch later this year. Adderton's non-compete clause with Nextel Communications Inc,...