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AT&T draws on past rebranding experiences : iPhone launch brings spotlight to new entity

More than four months after announcing its acquisition of BellSouth Corp., AT&T Inc. continues a determined push to rebrand Cingular as "the new AT&T." Though that phrase has gotten its share of promotion by AT&T itself, let's get it straight: "The brand is 'AT&T,'"...

Hedgehogging

Hedge*hog*ing v. Interrupting conversations in an office environment by poking your head over the top of the cube.Major props to all involved in this story: If you built a tower, wrote some software, etc., give yourself a pat on the back. Take the day...

Moto Razr, Pebl, Q targeted in carriers’ shifting handset portfolios

T-Mobile USA Inc. appears to have refreshed its handset lineup by discounting most of its Motorola Inc. Razrs-four models dropped to $30 from $50-and discontinuing the Moto Pebl.The Pebl had once been one of Motorola's flagship devices, and T-Mobile USA was the only major...

Nokia’s N75 at AT&T: First step on American journey to establish brand value?

The word last week that Nokia Corp.'s new N75 device would debut soon at AT&T Mobility drew its share of attention, for good reason. Though Olli-Pekka Kallasvuo, Nokia's CEO, has made a point to extol the value of the U.S. market-declaring it a hotbed...

Traffic application aims to drive down stress

Traffic is as American as apple pie-millions of commuters face challenges and choices every day as they search for the least stressful, most direct route to work. Indeed, morning and afternoon radio and television news programming is saturated with traffic reports aimed at giving...

A crack in the door

Nokia Corp. CEO Olli-Pekka Kallasvuo recently lamented that in the United States, he must meet the strict demands of four customers. And, according to a Wall Street Journal article, Motorola Inc. CEO Ed Zander said in a closed meeting, "I love my job, I...

Many know about iPhone, few expected to buy

While 77% of cellphone users are "slightly familiar" with Apple Inc.'s iPhone and 41% have a good impression of the yet-to-be-released device, only 6% said they were likely to purchase the device within the next year, according to a new poll conducted by Markitecture.Markitecture...

RIM’s newest consumer gadget, the ‘Curve,’ headed for AT&T

Research In Motion Ltd. is following up its pursuit of the consumer market with a device dubbed the "Curve," which will sell exclusively at AT&T Mobility "later this spring," according to the carrier. No pricing or more precise release date is available.Vagueness, however, did...

Survey tabulates interest in iPhone

While 77% of cellphone users are "slightly familiar" with Apple Inc.'s iPhone and 41% have a good impression of the yet-to-be-released device, only 6% said they were likely to purchase the device within the next year, according to a new poll conducted by Markitecture.Markitecture...

Nokia expands in U.S. with ‘imminent’ delivery of N75 to AT&T

Nokia Corp.'s clamshell-style N75 device, announced last September, has finally arrived at AT&T Mobility's online store for $200 with a two-year contract-at least it was briefly last week, before the carrier removed the offer, due to the product not arriving in its distribution center....

Analyst Angle: Internet now key part of marketing

Editor's Note: Welcome to our Monday feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Jupiter Research's Julie Ask, Current Analysis'...

Sony Ericsson exec’s mantra: disciplined growth

Sony Ericsson Mobile Communications has come of age in the past year and finds itself in an enviable, if somewhat dicey, position. No resting on your laurels in a what-have-you-done-for-me-lately industry. The vendor's disciplined focus on sales and profit, while carefully growing share, has...

Big-box retail: an evolving distribution channel : Focus is narrowing, alliances are critical element

Big-box retail is second only to the network operators' own branded retail stores as the channel of choice among American consumers. Big-box retailers as a distribution channel are rapidly rising in importance among carriers as well. This evolution reflects the growing sophistication of the...

AT&T Wireless unit CMO LeFar resigns

Marc LeFar, who shepherded the $1 billion-plus marketing budget of the former Cingular Wireless L.L.C. for the past four years, has resigned from AT&T Inc., the wireless provider's new parent. An AT&T spokesman said LeFar "wanted to do something else" and declined further comment....

iPhone influence stretches to RCA’s gathering

LAS VEGAS-Apple Inc.'s influence has apparently spread far and wide as various speakers at the Rural Cellular Association's annual convention cited the company and its products as something to aspire to.Consultant Mark Landiak of Corporate Dynamics Inc. urged small carriers to think about maximizing...

Analyst Angle: The Importance of Functional Branding for Handsets

Editor's Note: Welcome to our Monday feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Compete's Miro Kazakoff, Jupiter Research's Julie...

Palm’s outlook, RIM’s results: Palm quashes M&A talk while RIM deals with fickle investors

Both companies' stock has been bid up, though for opposite reasons, and both companies seek to expand their traditional markets by intruding on the others' turf. They both make smartphones for a dedicated cadre of end users in North America, and they're expanding to...

Apple delays new Mac OS to finish work on iPhone

The much-hyped iPhone is apparently more important to Apple Inc. than the company's desktop operating system, such that Apple announced it will delay the release of its Leopard OS from June to October because of the extra work required to hit the iPhone's release...

CBS embarks on major digital push with ad-supported content

CBS Corp. will team with the nation's three largest wireless network operators on an aggressive effort to offer free, ad-supported content across computers, mobile phones and other devices.The network said it will provide content from a rotating list of shows including "Survivor," "CBS Evening...

Cingular and Verizon Wireless drop kid phones

Verizon Wireless has discontinued sales of its kid-focused Migo phone, by LG Electronics Co. Ltd., while Cingular has dropped its youth-targeted Firefly device at its retail stores, as the nation's top two carriers apparently continue to figure out the potentially lucrative market for children's...

Sprint Nextel’s Forsee paying close attention to iPhone buzz

CLEVELAND-The world is in the midst of a "mobility revolution" that is leading telecom companies to make huge investments in networks that will enable customers to engage in e-commerce or electronic banking on the go as easily as they do now from their desktop...

Music label’s DRM-free status could alter carrier subscription biz

EMI Group has become the first major music label to offer digital music tracks without anti-piracy software. The move has some claiming digital rights management (DRM) software is slipping precariously close to its demise, while others are holding out to see what kind of...

Hawkins to industry: Think bigger

Trip Hawkins is at it again.The CEO of Digital Chocolate is proselytizing, pushing what he calls "Mobile Games 2.0"-an effort to create next-generation titles that incorporate familiar themes like community, user-generated content and viral marketing. And in the process, he's pointing out some of...

Hunting the iPhone killer: Swedish Neonode generates buzz for device

Conventional wisdom has it that since early January, every handset vendor and carrier has scrambled for an answer to the you-know-who phone, due in June. Regardless of the handicapping already taking place-who wins, who loses?-Apple Inc.'s iPhone has contributed to a shift in the...