BROWSING: application to person messaging

Editor’s Note: Welcome to our weekly Reality Check column where C-level executives and advisory firms from across the mobile industry share unique insights and experiences. Text messaging this week reached the ripe old age of 22. Over the course of its lifetime it has had...

If you’ve used text messages from Facebook or Google to authenticate your account information, you’ve used application-to-person messaging – and a recent survey from Mobilesquared shows that such usage is on the rise, even as traditional text messaging use declines in favor of over-the-top...