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Branding, advertising to be key for mobile content

UNIVERSAL CITY, Calif.-Building brands-and a paying fan base-is one of the foremost priorities for Hollywood's entertainment companies, but a few more building blocks need to be reinforced before those opportunities truly present themselves on the mobile platform, according to panelists at the Mobile Entertainment...

GAMING EVOLVES: Casual gaming to become key pastime

HOLLYWOOD, Calif.-Casual gaming will become a first tier of entertainment thanks to innovative thinking by entrepreneurs and barriers lowered by technology, John Welch, president and CEO of Playfirst, said in his opening keynote address at the Games and Mobile Forum at the LA Games...

Guidelines galore: GSMA unveils its own mobile marketing initiative

The GSM Association has joined the field of those looking to foster the growth of mobile advertising by developing guidelines for marketing campaigns.The group, which comprises more than 700 wireless service providers, unveiled its Mobile Advertising Programme for carriers and mobile advertisers around the...

MEF: Content market gaining steam

The Mobile Entertainment Forum announced a record number of applications for this year's Meffys awards, marking a 50% increase from last year. Music-focused applications attracted the most entries, followed closely by gaming and then TV and video.The Meffys, which are in their fourth year,...

News Corp.’s Peter Chernin sees mobile space as ‘evolving’

LAS VEGAS-At a press conference at the Cable Show yesterday, News Corp. COO Peter Chernin offered his views on both mobile and online business efforts."We've been spending a lot of time trying to get from zero to 60 in 10 seconds," he said. "I'm...

New offerings percolate at JavaOne conference

Sun Microsystems Inc. previewed a simplified way to write Java applications for mobile phones, DVD players and Internet browsers at the JavaOne conference in San Francisco.The developer unveiled JavaFX Script, a "radically simple" scripting language designed to expand the company's Java technology onto more...

OMTP inks deal with Korean standards group

The Open Mobile Terminal Platform, an operator-driven organization that makes recommendations to the handset industry on security, hardware, operating systems and browsers, announced that it has signed a memorandum of understanding with the Korea Wireless Internet Standardization Forum.Under the terms of the deal, the...

MMA pushes into EMEA

The Mobile Marketing Association is going global with a new chapter for Europe, the Middle East and Africa. The new chapter comprises more than 150 brands, agencies and other players under Chairman Richard Saggers, who oversees Vodafone Group plc's mobile advertising business. Current national...

Pay-Buy Mobile initiative gets underway with major backing

The mobile payment space continued to gain steam as Nokia Corp. and 10 network operators joined an effort by the GSM Association to allow consumers to pay with their phones at retail outlets.European and Asian network operators KPN, O2, Orange, SingTel, Vodafone Group plc...

RCA: Lobbyists outline state of affairs for rural carriers

LAS VEGAS-Universal Service Fund concerns and access to 700 megahertz spectrum topped the list of legislative concerns for Rural Cellular Association members during a discussion of the organization's Washington, D.C., lobbying efforts. Members were given an update on the status of various issues during...

iPhone influence stretches to RCA’s gathering

LAS VEGAS-Apple Inc.'s influence has apparently spread far and wide as various speakers at the Rural Cellular Association's annual convention cited the company and its products as something to aspire to.Consultant Mark Landiak of Corporate Dynamics Inc. urged small carriers to think about maximizing...

Rural carriers meet, share ice cream

LAS VEGAS-New technologies and trends are trickling down to impact the businesses of rural carriers, bringing with them a host of new opportunities and challenges. The common theme among sessions at the Rural Cellular Assocation annual convention in Las Vegas last week was how...

SPIRITUAL BUSINESS: Ice creamer Jerry Greenfield to RCA: Business is not evil

LAS VEGAS-When businesses invest in social and environmental responsibility, they reap benefits, according to Jerry Greenfield, co-founder of Ben & Jerry's Homemade Holdings Inc.-and the crowd at the Rural Cellular Association's annual convention here reaped sweets in the form of chocolate-covered Cherry Garcia bars,...

Another mobile TV acronym: OMA-BCAST

A conglomeration of major players in the wireless industry is putting their collective weight behind a mobile TV profile that supports fast implementation and ensures interoperability in Europe. The new profile simplifies the Open Mobile Alliance Mobile Broadcast Services Enabler Suite (OMA-BCAST) to achieve...

National Academy of Science to review cellphone radiation research

The Food and Drug Administration said the National Academy of Science will conduct a symposium and issue a report on future research requirements regarding possible health effects from radio frequency radiation emitted by mobile phones and other wireless devices, marking the final phase of...

MMA outlines urban content plans

ORLANDO, Fla.-The Mobile Marketing Association announced an effort to boost the mobile urban content market-and to help entrepreneurs looking to provide the stuff.The MMA unveiled a special-interest group charged with "creating networking, education and policy opportunities" among content owners, carriers and technology developers. The...

Films for mobile gaining prominence

ORLANDO, Fla.-Six short films were screened here at CTIA Wireless 2007 for the debut of the Mobile Movie Fest. Each of the films ranged in length, graphic appeal and storyline.Three films in a live action category, two in animation and one "green" film were...

BlackBerry creator to fill Zander’s vacancy at CTIA show

CTIA announced that Research In Motion Ltd.'s Mike Lazaridis will replace Motorola's Ed Zander as one of the kickoff keynoters at the association's trade show next week. Lazaridis, RIM's president and co-CEO, will join executives from AT&T Inc. and Microsoft Corp. during the keynote...

Zander bows out of CTIA keynote

Ed Zander, Motorola Inc.'s CEO, will not appear at CTIA Wireless 2007's keynote address on Tuesday next week, as originally scheduled.He may well be hunkered down, working on The Plan to Save Motorola. (Despite several days' notice, neither CTIA nor Motorola could offer an...

Sony exec: DRM should be ‘invisible’

HOLLYWOOD, Calif.-Digital rights management is an inevitable byproduct of the capabilies consumers now have to store and stream large amounts of information, but for it to function properly it must be virtually invisible to the consumer, Albhy Galuten, vice president of digital media technology...

Disney exec: Wireless to be part of multitasking future

HOLLYWOOD, Calif.-Social networking sites and user-generated content have taken the driver's seat in the world of digital media, Michael Stroud, CEO and co-founder of iHollywood Forum, said in opening remarks at the Digital Media Summit in Hollywood."Hollywood's stock and trade generally is passive content,"...

At GDC, mobile game-makers bemoan ‘giant sucking sound’

The opening day of the 2007 Game Developers Conference was all about 5 percent.While U.S. consumers increasingly use their phones to send photos and experiment with the wireless Web, mobile gaming continues to lag. Less than 5 percent of all wireless users download a...

Mobile heats up at GDC

A flurry of mobile gaming news is coming out of San Francisco in conjunction with the Game Developers Conference. Powerhouses and startups in the gaming industry have saturated the market of late; indeed, on-portal mobile gaming downloads generated more than $566 million last year,...

CTIA: Pretexting plan conflicts with state laws

The cellular industry urged the Federal Communications Commission to delay action on a Justice Department plan that would keep wireless subscribers in the dark for days or weeks after the theft of phone records, saying the plan clashes with state laws."The proposal, if adopted...