Qualcomm Inc. and Creative Artists Agency are launching a joint venture to develop mobile apps.Based in Los Angeles at CAA's offices, Creative Mobile Labs will develop concepts with talent specifically for the mobile platform. The general idea is to have Qualcomm help on the...
SAN FRANCISCO — Rhapsody has been an evangelist for subscription-based music since its beginning and well before the smart phone explosion.But today, the company finds itself competing with a growing number of competitors, mostly startups, that are offering similiar all-you-can-eat subscription plans for music.As...
Mobile marketing types like to talk about cool features like click-to-video, 2-D barcodes and interactive wireless scavenger hunts. But as the economy slows to a trickle and advertisers tighten their belts, 2009 is poised to become the year of SMS marketing.The recession has caused...
The companies listed below represent the largest independent national and regional tower companies in the United States. Also included below are the nation's major wireless carriers and their tower portfolios.
American Tower scored the top spot as the nation's No. 1 tower company, counting more...
Like it or not, Bluetooth marketing is gaining traction in the United States as an effective - if sometimes intrusive - way for advertisers to get their messages in front of mobile users. So depending on your view, Verizon Wireless subscribers are either missing...
The major U.S. carriers are rushing to cash in on the mobile marketing craze by selling ad space on their WAP decks. But consumers aren't thrilled about using the third screen as a billboard.Sprint Nextel Corp. was the first tier-one operator to jump into...
Hello!And welcome to our Thursday column, Worst of the Week. There's a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCR Wireless News to rant and rave about whatever rubs us the wrong...
'Tis the season to be jolly, especially if you're a consumer checking out online deals from independent retailers. For instance, Wirefly, the online retail face of InPhonic Inc., is offering handsets at prices that defy gravity. The Motorola Inc. Krzr, for instance, only hit...
WHITE PLAINS, N.Y.-Nielsen Entertainment's mobile division has launched its RingScan service to monitor the U.S. ringtone market. The company said it will issue a weekly report of polyphonic, master and voice ringtone sales. The data also will begin appearing Dec. 9 in Billboard magazine.Nielsen...
WHITE PLAINS, N.Y.-Nielsen Mobile announced a deal with Sprint Nextel Corp., the nation's No. 3 wireless carrier, to monitor the operator's weekly ringtone and full-length over-the-air song download sales data. Nielsen Mobile is a division of Nielsen Entertainment, which primarily provides TV viewership statistics."Sprint...
By Julie Johnsson CHICAGO—Moments after tennis superstar Maria Sharapova won her first U.S. Open title this month, Motorola Inc. scored a major victory of its own.With primetime TV cameras rolling, Ms. Sharapova plucked a gold Dolce & Gabbana Razr cell phone from her racquet...
BASKING RIDGE, N.J.—Nielsen Mobile continued its leisurely stroll into wireless, tapping Verizon Wireless to provide sales information regarding the carrier’s mobile music sales. Nielsen Mobile—a division of the longtime Internet and television tracking firm Nielsen Entertainment—said Verizon Wireless will provide weekly sales data of...
Helio L.L.C. has 90,000 MySpace friends and counting—and how many wireless companies can say that? Cingular Wireless L.L.C.'s "Cingular Sounds" MySpace page only has about 35,000 friends, while the "Sprint Guy" character formerly featured in Sprint Nextel Corp. ads has a scant 203 friends....
As if the Texas wireless market wasn't hot enough-with Leap Wireless International Inc. launching its Cricket Communications service left and right, and T-Mobile USA Inc. responding aggressively-a new, flat-rate wireless carrier recently set up shop in San Antonio and hopes to expand service elsewhere...
LAS VEGAS-Mforma Group Inc. is the latest mobile-game publisher to get a makeover, dropping its name in an effort to become more consumer-friendly.The San Francisco-based developer is rebranding as Hands-On Mobile and expanding its portfolio to offer a variety of lifestyle applications in addition...
LAS VEGAS—Mforma Group Inc. is the latest mobile-game publisher to get a makeover, dropping its name in an effort to become more consumer-friendly. The San Francisco-based developer is rebranding as Hands-On Mobile and expanding its portfolio to offer a variety of lifestyle applications in...
NEW YORK-Price Communications Corp.'s board of directors has decided to pursue liquidating the company, according to a filing with the Securities and Exchange Commission. The small wireless operator has been operating in partnership with Verizon Wireless since 2002; prior to that, Price operated its...
The hottest trend in video games has nothing to do with 3-D graphics, big-brand tie-ins or real-time multiplayer. It's advertising. And it's coming to mobile gaming.In-game advertising is rapidly attracting the attention of brands looking to get face time with the Holy Grail of...
When it comes to using their phones to vote, U.S. wireless subscribers are generally limited to American Idol contestants like Ruben Studdard or Clay Aiken. But that may be changing. SMS has become a vital campaign tool for grass-roots organizations, political parties and candidates...
Mforma Group Inc. is branching out from the wireless gaming arena and waltzing onto the crowded dance floor of mobile music. The Bellevue, Wash.-based entertainment publisher this week is expected to unveil a licensing deal with music-industry magazine Billboard to provide news, artist information...
SAN FRANCISCO-Billboard magazine and Consect, a mobile market analysis firm, announced the Billboard Hot Ringtones chart, an aggregated chart of U.S. polyphonic ringtone sales, which will premiere in the Nov. 6 issue of Billboard in the debut of the magazine's new Digital Entertainment special...
SAN FRANCISCO-Billboard magazine and Consect, a mobile market analysis firm, announced the Billboard Hot Ringtones chart, an aggregated chart of U.S. polyphonic ring-tone sales, which will premiere in the Nov. 6 issue of Billboard in the debut of the magazine's new Digital Entertainment special...
ATLANTA-Wireless permission-based marketing company CLX said it is using Air2Web's 2Notify solution in its opt-in text messaging application, PollCast. CLX clients can use PollCast to precisely target its audience and quickly analyze the results, said the company. CLX said more than 20 instant market...
A multi-year legal battle between Cingular Wireless L.L.C. and former Illinois dealer Kempner Mobile Electronics Inc. could be coming to an end as a jury again sided with Kempner in a ruling last week that followed a similar judgement from a separate jury trial...
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