If the predictions pan out, wireless carriers will loosen their purse strings in 2004 to further build out and enhance their networks. To appease unsatisfied consumers and to prove their mettle against the competition, carriers likely will be issuing search rings to locate the...
RESTON, Va.-Nextel Communications Inc. launched a marketing and sales initiative targeting the U.S. Hispanic community that will include the carrier's first Spanish language advertising campaign in broadcast television, radio, billboard and print media.The campaign will begin in Chicago, San Diego and San Antonio, with...
Nextel Communications Inc. launched a marketing and sales initiative targeting the U.S. Hispanic community that will include the carrier's first Spanish language advertising campaign in broadcast television, radio, billboard and print media.The campaign will begin in Chicago, San Diego and San Antonio, with plans...
NEW YORK-Wireless entertainment company Zingy announced it will offer ring tones through a new deal with Billboard magazine.Through the deal, music fans who visit Billboard.com will be able to buy ring tones from their favorite artists provided by Zingy. Further, full-page ads promoting Zingy...
DUBLIN, Ireland-European mobile operators realize they must work much harder to sell new subscriptions as GSM market penetration reaches saturation point, with no immediate sign of commercial third-generation (3G) applications to stimulate new demand. But operators firmly reject suggestions from vendor groups that they...
This year, the Cellular Telecommunications & Internet Association's National Wireless Safety Week aptly fell in the midst of heated congressional disputes regarding risks cellular phone use poses to drivers and potential harm created by cell-phone radiation.But rather than focus on the harm wireless devices...
CHICAGO-More antenna sites and towers will be needed as the wireless industry begins to address the data market, said Malcolm Wood, president and chief executive officer of San Diego-based Littlefeet Inc."It is OK in voice to lose a few words. The real challenge is...
Did you see Virginia Tech freshman quarterback Michael Vick play last week in the Nokia Sugar Bowl? Wow! I don't follow college ball so I had never heard of this freshman standout. One ABC announcer dubbed him the Holy Grail of new football players.He's...
NEW YORK-Since the launch of carrier competition in the duopoly wireless market, third-party distributors have had to work hard to manage increasingly complex distribution issues. Carriers, meanwhile, are dealing with this same level of complexity-trying to improve sales processes for existing distribution channels while...
A front-page story in USA Today several weeks ago introduced a new technology called electronic ink, marketed by a company called E Ink, and paging technology just may be what brings it to life.The result of research conducted at the Massachusetts Institute of Technology,...
Wireless carrier advertising trends may have turned a corner during last year's winter holiday season. Many industry experts believe carriers are beginning to spread their advertising dollars throughout the year, rather than devoting a huge chunk of the advertising budget to the holidays.
Bruce Janklow,...
I discovered writing about high-tech wireless hasn't prepared me for the real world. On spring vacation with my family in central Florida, I got an early taste of the coming 2000 computer meltdown, topped with a dash of Seinfeld.I thought the worst was over....
Sprint Spectrum L.P. has teamed up with former Pittsburgh Steelers running back and NFL Hall of Famer, Franco Harris, in a regional advertising campaign named after his 1972 game-winning catch, the "Immaculate Reception," that sent the Steelers to the playoffs for the first time....
Business finally is taking off for some of the players with nationwide coverage plans in the enhanced specialized mobile radio arena.With technology bugs worked out, marketing and distribution strategies set and coverage areas improved, digital SMR companies are seeing their work pay off: a ramp-up...
BRISTOL, England-Orange plc is introducing a number of communications services packages that address multiple user groups.The new services, which will be available within the next month, include simultaneous voice and text messaging with a number of users, conference calling and sharing of call plans,...
Nationwide Network Services has teamed with MTV Network and Motorola Inc. to create a nationwide paging initiative aimed at teenagers and young adults.The promotion follows the likes of a program created nearly a year ago by MobileComm, Motorola and Pepsi Co. called the Mountain...
NEW YORK-A happy marriage of convenience is taking place among billboard companies and wireless communications carriers looking for antenna sites."It's something that just seems to be coming around the pike," said James M. Marsh, an equities research analyst for Prudential Securities Inc., New York,...
WASHINGTON-While calling for campaign finance reform amid Justice Department and congressional investigations of Democratic fund-raising irregularities, President Clinton unapologetically mingled with high-rolling contributors at the lavish town house of wireless entrepreneur Shelby Bryan last Tuesday night in New York's Upper East Side.The president's appearance...
SAN FRANCISCO-AirTouch Paging, a subsidiary of AirTouch Communications, said it has begun service in Albuquerque, N.M., and its surrounding communities."Albuquerque is a key market for us because of its strategic southwestern location," said Charlie Jackson, president and chief executive officer of AirTouch Paging. "We...
Budget talks between the Clinton administration and the GOP-controlled Congress are stalled, the chances that any budget agreement will be worked out by the end of this week-when Shutdown III is set to start-look dismal.The concept of a flat tax is all the rage,...
LITTLE ROCK, Ark.-A billboard put up in mid December by Alltel Mobile Communications Inc. caused quite a stir in Little Rock, Ark., as motorists along Interstate 30 dialed 911 on their cellular phones to help save the life of a man hanging dangerously over...
L.M. Ericsson introduced the Prism HP portable, which the company says is its smallest, lightest and most sophisticated high specification radio. It is designed to meet worldwide user requirements and can be programmed to work on both Enhanced Digital Access Communications Systems trunked or...
