Billboard

RESTON, Va.-Nextel Communications Inc. launched a marketing and sales initiative targeting the U.S. Hispanic community that will include the carrier’s first Spanish language advertising campaign in broadcast television, radio, billboard …

Nextel Communications Inc. launched a marketing and sales initiative targeting the U.S. Hispanic community that will include the carrier’s first Spanish language advertising campaign in broadcast television, radio, billboard and …

NEW YORK-Wireless entertainment company Zingy announced it will offer ring tones through a new deal with Billboard magazine. Through the deal, music fans who visit Billboard.com will be able to …

DUBLIN, Ireland-European mobile operators realize they must work much harder to sell new subscriptions as GSM market penetration reaches saturation point, with no immediate sign of commercial third-generation (3G) applications …

This year, the Cellular Telecommunications & Internet Association’s National Wireless Safety Week aptly fell in the midst of heated congressional disputes regarding risks cellular phone use poses to drivers and …

CHICAGO-More antenna sites and towers will be needed as the wireless industry begins to address the data market, said Malcolm Wood, president and chief executive officer of San Diego-based Littlefeet …

Did you see Virginia Tech freshman quarterback Michael Vick play last week in the Nokia Sugar Bowl? Wow! I don’t follow college ball so I had never heard of this …

NEW YORK-Since the launch of carrier competition in the duopoly wireless market, third-party distributors have had to work hard to manage increasingly complex distribution issues. Carriers, meanwhile, are dealing with …

A front-page story in USA Today several weeks ago introduced a new technology called electronic ink, marketed by a company called E Ink, and paging technology just may be what …

Wireless carrier advertising trends may have turned a corner during last year’s winter holiday season. Many industry experts believe carriers are beginning to spread their advertising dollars throughout the year, …

I discovered writing about high-tech wireless hasn’t prepared me for the real world. On spring vacation with my family in central Florida, I got an early taste of the coming …

Sprint Spectrum L.P. has teamed up with former Pittsburgh Steelers running back and NFL Hall of Famer, Franco Harris, in a regional advertising campaign named after his 1972 game-winning catch, …

Business finally is taking off for some of the players with nationwide coverage plans in the enhanced specialized mobile radio arena. With technology bugs worked out, marketing and distribution strategies …

BRISTOL, England-Orange plc is introducing a number of communications services packages that address multiple user groups. The new services, which will be available within the next month, include simultaneous voice …

Nationwide Network Services has teamed with MTV Network and Motorola Inc. to create a nationwide paging initiative aimed at teenagers and young adults. The promotion follows the likes of a …

NEW YORK-A happy marriage of convenience is taking place among billboard companies and wireless communications carriers looking for antenna sites. “It’s something that just seems to be coming around the …

WASHINGTON-While calling for campaign finance reform amid Justice Department and congressional investigations of Democratic fund-raising irregularities, President Clinton unapologetically mingled with high-rolling contributors at the lavish town house of wireless …

SAN FRANCISCO-AirTouch Paging, a subsidiary of AirTouch Communications, said it has begun service in Albuquerque, N.M., and its surrounding communities. “Albuquerque is a key market for us because of its …

Budget talks between the Clinton administration and the GOP-controlled Congress are stalled, the chances that any budget agreement will be worked out by the end of this week-when Shutdown III …

LITTLE ROCK, Ark.-A billboard put up in mid December by Alltel Mobile Communications Inc. caused quite a stir in Little Rock, Ark., as motorists along Interstate 30 dialed 911 on …

L.M. Ericsson introduced the Prism HP portable, which the company says is its smallest, lightest and most sophisticated high specification radio. It is designed to meet worldwide user requirements and …