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EXTREMELY PERSONAL: Ringbacks, caller tags push personalization to new levels, garner attention from startups

Personalization refers to the way consumers use mobile content as kind of a bumper sticker, telling others who they are and what they think. It won't be long, though, before users will be placing those bumper stickers on your phone-not theirs.Ringback tones were the...

Vcast gets full-length Letterman, Ferguson broadcasts

CBS Mobile is pushing ahead full steam this month, announcing another deal with Verizon Wireless to put full-length episodes of its late-night programming on the carrier's Vcast Video service.The "Late Show with David Letterman" and "The Late Late Show with Craig Ferguson" will both...

Social networking sites vye for viewers

User-generated content is finding an audience in mobile. But it appears the early successes in the space may have more to do with connecting with others and less to do with the content itself.MySpace and Facebook are leveraging valuable deck space to extend their...

Networks differ on staffing mobile operations

One way to get a sense of how much priority Hollywood networks are placing on mobile is to look at the executives on board and how many people are working on their respective teams.The big four networks-ABC, CBS, NBC and Fox-each takes a different...

‘Big Brother’ channel hits MediaFLO

"Big Brother" is coming to the small screen in a whole new way beginning Sunday. For the final month of the TV show's eighth season, MediaFLO USA Inc. is launching a new dedicated channel to air real-time activity from inside the Big Brother house.This...

Mobile Content Rating: Where We Are and Where We’re Going

Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...

Gannet expands mobile presence

Gannett Co. Inc. stepped up its mobile efforts, launching more than 100 mobile Internet sites from its local newspaper and broadcast franchises.The sites, which are free aside from carrier data charges, are updated by local Gannett "information centers" that deliver real-time information to the...

Google, others suffer setback as FCC nixes ‘white space’ devices

High-tech giants seeking a new avenue for wireless Internet access suffered at least a temporary setback as a result of government tests that found prototype, Wi-Fi-like devices had trouble detecting TV signals and caused interference to broadcasters and wireless microphones. The tests studied operations...

Analyst Angle: Open Access Does Not Mean Open Season for Device Vendors

Editor's Note: Welcome to our Monday feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Jupiter Research's Julie Ask, iGR's Iain...

Short-form may be long-tail for mobile video

It appears the case has been made for mobile TV. The big question now is, what do on-the-go users want to watch? Once a questionable proposition even for early adopters, wireless video is quickly moving into the mainstream. Dedicated mobile broadcast networks and 3G...

As challengers struggle, MediaFLO looks to expand: Mobile TV service looks to add content, prepares for AT&T Mobility launch

MediaFLO USA Inc. is still holding most of its customers' usage data close to the vest-thanks in part to continuing exclusivity with Verizon Wireless until AT&T Mobility launches the service later this year-but the company is increasingly getting the word out about its platform...

Google, others suffer setback as FCC nixes ‘white space’ devices

High-tech giants seeking a new avenue for wireless Internet access suffered at least a temporary setback as a result of government tests that found prototype, Wi-Fi-like devices had trouble detecting TV signals and caused interference to broadcasters and wireless microphones. The tests studied operations...

CBS selects mobile ad vendors

CBS Mobile's determined focus on advertising of late has culminated in deals with four mobile advertising-enabling companies: AdMob, Millennial Media, Rhythm NewMedia and Third Screen Media, making it the first major broadcast network to work with the first three.CBS is now offering clients a...

NBC goes all in with Verizon Wireless’ Vcast

Verizon Wireless and NBC Universal have expanded on their already far-reaching relationship to offer customers access to the network's entire suite of channels on Verizon's Vcast video. Starting today, Verizon customers with Vcast-enabled devices will have on-demand access to NBC News, entertainment news from...

Three enter, two come out

And now it seems the mobile TV market is down to two.Last week Crown Castle closed its Modeo mobile TV business, leasing the company's 1600 MHz spectrum to a pair of venture capitalists. It's unclear what exactly Telcom Ventures and Columbia Capital plan to...

VCs may use Modeo spectrum for music

CROWN CASTLE INTERNATIONAL CORP. cut its losses in mobile video last week, agreeing to lease its Modeo L.L.C.'s nationwide spectrum for a dedicated mobile broadcast network to a pair of venture capital firms. What will become of that spectrum, though, is far from clear....

XTREME TV: Vcast to add temporary X Games channel

MediaFLO USA Inc. and Verizon Wireless have teamed up with ESPN to launch a temporary channel on MediaFLO's mobile broadcast TV service to give viewers live action from this summer's X Games beginning Aug. 2. The offering will be available through Verizon Wireless' Vcast...

Modeo’s competitors keep eye on prize

The big three in broadcast mobile TV has been cut to two rather unceremoniously with Crown Castle International Corp. bailing on its Modeo L.L.C. business before it really even got its feet wet in the mobile TV space.Modeo, one of only two DVB-H providers...

The Week in Review

Welcome to our Friday feature, Week in Review. Every Friday, RCR Wireless News will run through the major events of the past week, outlining what happened and speculating on what to look for in the coming weeks. Check below for news about carriers, handset...

Harmonic buys Rhozet for mobile video

Harmonic Inc. announced that it will acquire Rhozet Corp. for $15.5 million to expand its presence in the online and mobile video provisioning space. The combined companies will boost Harmonic's existing customers' ability to create and deliver online and mobile video programming, it said....

Vcast Mobile TV to add temporary X Games channel

MediaFLO USA Inc. and Verizon Wireless have teamed up with ESPN to launch a temporary channel on MediaFLO's mobile broadcast TV service to give viewers live action from this summer's X Games beginning Aug. 2. The offering will be available through Verizon Wireless' Vcast...

Margin Check: Google, Nickelodeon, PSPs and more

Editor's Note: Welcome to On the Margins, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in the wider business world and how they could affect the wireless industry.--Femtocell manufacturer...

Crown Castle bails from mobile TV effort, Modeo’s fate unclear

Crown Castle International Corp. is spinning off its Modeo business, agreeing to lease Modeo's nationwide spectrum for a dedicated mobile broadcast network to a pair of venture capital firms.The Houston-based tower company said it will rent the spectrum for $13 million a year to...

A&E Mobile channels go to MobiTV

A&E Television Networks has struck its first carriage deal for its made-for-mobile channels A&E Mobile and the History Channel Mobile with MobiTV."We believe our audiences are skewing younger, and we want to have our programming available to consumers in different platforms," said Paul Jelinek,...