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Kagan: AT&T and AT&T Mobility are losing perception battle

Perception is an important piece of the puzzle for every successful company. It is vital to communicate your story so investors, customers, the media, regulators, and in fact, everyone perceive the company as growing, moving in the right direction and doing the right thing....

US Cellular aggressive on churn reduction, FWA adds: Q1 2023

US Cellular says its Fixed Wireless Access gross adds for the quarter were up 130% YoY In a Q1 2023 earnings call, US Cellular executives reiterated the company’s top priority of boosting customer results, claiming improvements in postpaid gross adds on a year-over-year basis and...

Sprint grows delivery service as it slips behind T-Mo

Direct 2 You now available in Dallas, Detroit, Tampa and Washington, D.C. As Sprint appears to have fallen to the No. 4 spot behind T-Mobile US in the domestic carrier wars, the Kansas-based operator has expanded its novel Direct 2 You service, which essentially offers...

Sprint combats churn with Direct 2 You service

Sprint plans for 5,000 vehicles targeting home delivery service Sprint is looking to bring its wireless experience closer to customers, launching a program that it claims will bring the in-store experience to a customer’s own home, office or “other location they choose.” The Sprint Direct 2...