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Home - Comscore - Page 2
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Comscore

  • Alliances: Renesas teams with Nokia; Wataniya chooses Astellia solution; and more

    by jscarbo July 8, 2010
    by jscarbo July 8, 2010

    Nokia Corp. (NOK) and Renesas Electronics Corp. formed a strategic business alliance that calls for Renesas to acquire Nokia’s wireless modem business for about $200 million. The alliance also calls …

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  • Mobile Marketing's Promise: The Universe of One

    by Tracy Ford May 25, 2010
    by Tracy Ford May 25, 2010

    Editor’s Note: This special report on mobile marketing first appeared in the March Special Edition of RCR Wireless News. The special report is running in two parts. The first part …

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  • Moto, RIM maintain leadership positions: Mobile subscribers digging mobile content

    by Dan Meyer April 6, 2010
    by Dan Meyer April 6, 2010

    Despite the worldwide nature of original equipment manufacturers, and the knowing nod that nearly all mobile devices are made in Southeast Asia, North American-based companies controlled the leadership position in …

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  • Google's Nexus One: Marketing flop or fantastic success?: Is Google's heart really in the phone business, or is it in the business of creating business?

    by Sylvie Barak April 6, 2010
    by Sylvie Barak April 6, 2010

    No one could exactly hail Google Inc.’s Nexus One a marketing success, so it comes as little surprise to see the search engine giant seeking to bolster its marketing team …

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  • Holiday shopping season off to a promising start

    by Dan Meyer December 4, 2009
    by Dan Meyer December 4, 2009

    Is the wireless industry set to receive a gift-wrapped present from consumers this year, or will the lingering economic malaise result in a lump of coal for carriers? With the …

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  • ‘Light’ PC Web users are more likely to surf mobile: ComScore: Consumers are on the move so marketers should adjust buys

    by Satisfied Customer February 26, 2009
    by Satisfied Customer February 26, 2009

    Always-online Internet junkies might seem to be the most likely users to lead the charge in adopting the mobile Web, but a recent ComScore study has found that assumption is …

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  • Traction in mobile gaming brings sea change to space : Reality: Not everyone will play games on handset

    by RCR Wireless News February 18, 2009
    by RCR Wireless News February 18, 2009

    After years of treading water and failing to live up to outlandish hype, mobile games finally may be starting to make progress. And it’s the Apple’s iPhone – and, to …

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  • @MWC: 5 EU carriers to measure mobile Web traffic with GSMA

    by RCR Wireless News February 17, 2009
    by RCR Wireless News February 17, 2009

    The GSM Association and five European carriers are hoping to spur mobile marketing with a common system for measuring activity on the wireless Web.Orange, T-Mobile International, Telefonica, Vodafone and 3 …

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  • Faux-Flash technology for ads arrives on iPhone: Axe, Greystripe experiment with a ‘work-around’

    by RCR Wireless News February 6, 2009
    by RCR Wireless News February 6, 2009

    For all the things the iPhone can do, running Flash – a platform that displays interactive graphics and animations – isn’t one of them. But Greystripe isn’t waiting around for …

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  • How we watched the Obama inauguration: President’s swearing in by stream, mobile, TV and tweet

    by rcrwireless January 21, 2009
    by rcrwireless January 21, 2009

    By the time final numbers are crunched, President Barack Obama’s inauguration likely will have been watched by more people and on more platforms than virtually any other televised event in …

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  • Verizon Wireless, Microsoft and search: Who is paying who?: Analysts estimate that carriers pocket 60% to 70% of advertising dollars

    by RCR Wireless News January 8, 2009
    by RCR Wireless News January 8, 2009

    Microsoft has elbowed out the much larger competition to become the default search engine on Verizon Wireless handsets, ending a drawn-out battle to mine advertising revenue from what is expected …

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  • UPDATED: AT&T Mobility clarifies Web site, refurb’d iPhone 3G going for $99: Also: Attention shoppers! 3G iPhone at Wal-Mart!

    by RCR Wireless News December 29, 2008
    by RCR Wireless News December 29, 2008

    AT&T Mobility has put refurbished Apple Inc. iPhone 3G handsets on sale for $99 and $199, respectively. A potentially eye-popping offer of an additional $50 off the price of the …

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  • iPhone rise spurred by less wealthy

    by RCR Wireless News November 5, 2008
    by RCR Wireless News November 5, 2008

    The strongest growth in Apple Inc. 3G iPhone sales is occurring among consumers who earn below the median household income, according to comScore/M:Metrics. While nearly half of iPhone owners earn …

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  • ‘Patrons and politics:’ Mobile OS choices raise questions

    by RCR Wireless News November 4, 2008
    by RCR Wireless News November 4, 2008

    NEWS LAST WEEK THAT MOTOROLA INC. HAD SETTLED ON Windows Mobile and Android as handset platforms in an effort to simplify, focus on innovation and manage costs underscored the unknowns …

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  • Handset OS market shares shifting

    by RCR Wireless News November 4, 2008
    by RCR Wireless News November 4, 2008

    The “OS wars,” as some would have it, are alive and well – at least in the data on the various contenders’ shifting market share.“Symbian is still by far the …

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  • Best handset, service selection ever: But will economic realities spook consumers?

    by RCR Wireless News October 3, 2008
    by RCR Wireless News October 3, 2008

    The second half of 2008 already ranks highly for offering the most advanced handsets and most reasonable prices in the history of wireless. And myriad device launches are yet to …

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  • 3G uptake in U.S. outpacing W. Europe

    by RCR Wireless News September 18, 2008
    by RCR Wireless News September 18, 2008

    Wireless subscribers in the United States have closed the gap with Western Europe in terms of 3G adoption, according to new research from Comscore. The firm reports the United States …

    Read more
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  • Targeted mobile marketing and Hispanics

    by RCR Wireless News September 16, 2008
    by RCR Wireless News September 16, 2008

    Editor’s Note: Welcome to our weekly Reality Check column. We’ve gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace. Cuban-American mommy-to-be …

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  • Mobile mapping use on the rise

    by RCR Wireless News August 22, 2008
    by RCR Wireless News August 22, 2008

    American and European users are using mobile map applications more frequently, with 8 % of U.S. mobile users and 3% of European subscribers accessing maps from the mobile phone between …

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  • Internet players’ move to mobile is new frontier for all

    by RCR Wireless News August 8, 2008
    by RCR Wireless News August 8, 2008

    Google Inc.’s Internet dominance has grown in recent years as the competition – well, what passes for competition – continues to plod along. But for the long list of Web-based …

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  • Growing the mobile video advertising market

    by RCR Wireless News July 29, 2008
    by RCR Wireless News July 29, 2008

    Editor’s Note: Welcome to our weekly Reality Check column. We’ve gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Patrick Maurer is …

    Read more
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  • VZW+Alltel: Content challenges ahead

    by RCR Wireless News June 9, 2008
    by RCR Wireless News June 9, 2008

    The sparse, rural areas that AlltelCommunications L.L.C.’s network covers and the demographics it serves lead some to assume Alltel would have relatively little data uptake, but the numbers tell a …

    Read more
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  • ComScore measures worth of M:Metrics, pays $44.3M plus stock to own

    by RCR Wireless News May 29, 2008
    by RCR Wireless News May 29, 2008

    Less than a year after The Nielsen Co. acquired mobile research and measurement firm Telephia, digital measurement company comScore Inc. made its own move into mobile. The firm announced it …

    Read more
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  • Mobile data can change the game

    by RCR Wireless News April 29, 2008
    by RCR Wireless News April 29, 2008

    Memo to all you network operators: the race to zero is heating up.That’s the takeaway from a recent (but little-noticed) survey of 2,000 mobile users from comScore Inc. The market …

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  • THE ‘IN’ CROWD: Content providers find success through social networking

    by RCR Wireless News March 21, 2008
    by RCR Wireless News March 21, 2008

    CARRIER DECKS AND AGGREGATOR STOREFRONTS are so last year. Because application developers are quickly discovering that the hottest places to showcase their wares are the top social networking sites.Facebook last …

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Since 1982, RCR Wireless News has been providing wireless and mobile industry news, insights, and analysis to mobile and wireless industry professionals, decision makers, policy makers, analysts and investors.

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Ditch the ‘gold standard’, build the network that pays – Mimosa 
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Ditch the ‘gold standard’, build the network that pays – Mimosa 
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