Advertisers are already tightening their belts as the economy downshifts into a possible recession. And the mobile ad space — which is struggling to move beyond the embryonic state — …
Comscore
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Editor’s Note: Welcome to On the Margins, a feature for RCR Wireless News’ weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in …
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Performing artists are increasingly looking to mobile to prop up flagging recorded music revenues. And record labels are increasingly being left out of the loop. Digital offerings such as ringtones …
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Nightmare on Madison Avenue : As wireless Web use surges, advertising fears mount
by jscarboby jscarboThe Internet is rapidly evolving from a desktop experience into a multi-platform phenomenon available on the go and around the world. Carriers, publishers and marketing firms are just hoping advertising …
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A study released last week by comScore Inc. found that cellphone subscribers aged 25 to 34 were the most likely demographic to access the Internet on their mobile phone.For purposes …
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Hedge*hog*ing v. Interrupting conversations in an office environment by poking your head over the top of the cube. Awesome factoid of the week: A consumer survey last week from comScore …
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Wireless subscribers still covet broad network coverage-and will switch carriers to get it, according to a new survey of mobile users by comScore Networks. About 27 percent of survey respondents …
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There’s much discussion here and overseas-especially overseas-about Internet governance, a succinctly ambiguous description apt to be at the core of controversy for years to come. The Internet governance issue has …
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LONDON—European mobile consumers are far more likely to access the wireless Web than their U.S. counterparts, according to new figures from digital media measurement firm ComScore Networks. The company found …
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RESTON, Virginia, United States-According to new findings from ComScore Networks, the audience for the wireless Web is becoming big enough that digital marketers should stand up and take interest. According …
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As wireless Internet traffic becomes more of a reality, more and more firms are expected to pop up interested in measuring that traffic. Media Metrix is perhaps the most popular …
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Noting the importance of wireless Internet and data services to wireless service providers, along with Goldman Sachs findings that more than 50 percent of all Web access will be delivered …