Memo to all you network operators: the race to zero is heating up.That's the takeaway from a recent (but little-noticed) survey of 2,000 mobile users from comScore Inc. The market research firm found that 22% of consumers cited better coverage as the primary reason...
CARRIER DECKS AND AGGREGATOR STOREFRONTS are so last year. Because application developers are quickly discovering that the hottest places to showcase their wares are the top social networking sites.Facebook last year opened its platform to third-party developers, spurring a flood of applications that users...
Advertisers are already tightening their belts as the economy downshifts into a possible recession. And the mobile ad space -- which is struggling to move beyond the embryonic state -- is sure to feel the pinch.Google Inc. first reported "anecdotal" advertiser cutbacks last September...
Editor's Note: Welcome to On the Margins, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in the wider business world and how they could affect the wireless industry.--NBC has canceled...
Performing artists are increasingly looking to mobile to prop up flagging recorded music revenues. And record labels are increasingly being left out of the loop. Digital offerings such as ringtones and online, full-track downloads have failed to offset "freefalling CD sales," according to a...
The Internet is rapidly evolving from a desktop experience into a multi-platform phenomenon available on the go and around the world. Carriers, publishers and marketing firms are just hoping advertising doesn't get lost in translation. The wireless Web remains a nightmarish territory, fraught with...
A study released last week by comScore Inc. found that cellphone subscribers aged 25 to 34 were the most likely demographic to access the Internet on their mobile phone.For purposes of the study, respondents were grouped into three categories: the cellular generation (ages 18...
Hedge*hog*ing v. Interrupting conversations in an office environment by poking your head over the top of the cube.Awesome factoid of the week: A consumer survey last week from comScore showed that 37 percent of wireless customers didn't have or were unsure if they had...
Wireless subscribers still covet broad network coverage-and will switch carriers to get it, according to a new survey of mobile users by comScore Networks. About 27 percent of survey respondents who had switched to a new carrier cited "better coverage" as their primary reason...
There's much discussion here and overseas-especially overseas-about Internet governance, a succinctly ambiguous description apt to be at the core of controversy for years to come.The Internet governance issue has played out on a number of fronts. There is the high-level debate over whether the...
LONDON—European mobile consumers are far more likely to access the wireless Web than their U.S. counterparts, according to new figures from digital media measurement firm ComScore Networks. The company found that 29 percent of users in five European counties "regularly" accessed the Internet from...
RESTON, Virginia, United States-According to new findings from ComScore Networks, the audience for the wireless Web is becoming big enough that digital marketers should stand up and take interest.According to the firm, almost 10 million U.S. wired Internet users also accessed the wireless Internet...
As wireless Internet traffic becomes more of a reality, more and more firms are expected to pop up interested in measuring that traffic.Media Metrix is perhaps the most popular Internet tracking firm today, measuring surfing activity of all sorts on traditional landline Internet systems....
Noting the importance of wireless Internet and data services to wireless service providers, along with Goldman Sachs findings that more than 50 percent of all Web access will be delivered through a wireless device within the next five to 10 years, Telephia Inc. has...
