Content & Mobile Marketing

As wireless communication technologies continue to advance at a rapid pace, the emergence of 5G has become a game-changer, especially in enterprise environments where edge-based private networks are on the …

According to Omdia, 5G subscribers are forecast to reach 4.8 billion by the end of 2026 The number of 5G subscribers at a global level is expected to reach 1.3 …

Successfully leveraging mobile as part of an in-store experience is a challenge for retailers, but a new survey from DMI sheds light on some of the features that shoppers want …

Digital advertising network VisionChina Media Inc. announced a partnership with infrastructure vendor Huawei to explore a national mass transit Wi-Fi network in China, expanding the company’s efforts to position itself …

MBlox, a global provider of application-to-person messaging, just completed a capital-raising round of $43.5 million. Investors included Comerica and Horizon Technology Finance Corp., as well as some of MBlox’s existing …

2013 saw mobile network operators around the world continuing their tentative adjustment to an environment in which over-the-top content defined much of their network deployment, upgrade and

“It’s all about me!” While that expression is often used in jest in casual conversation, it is no joking matter when it comes to mobile consumers who are increasingly demanding personalized content and services

The media landscape has changed more in a short amount of time than ever before. The big catalyst has been the explosive growth in mobile and the introduction of the tablet, which has triggered

Brand marketers need to ask themselves where mobile fits into their digital strategy and then drive the behavior and actions they want from their mobile audience.

Editor’s Note: The RCR Wireless News Time Machine is a way to take advantage of our extensive history in covering the wireless space to fire up the DeLorean and take …

The explosive growth in smartphones and the proliferating demand for mobile Internet and mobile video threatens to overwhelm current network infrastructure and leaves the industry at the cusp of a …

With video streaming on the rise, how can telecom operators monetize it? This was the theme of a video interview with Mate Prgin, president and CEO of Avvasi, which has …

Today, there’s a land grab for mobile data users and their usage information. Verizon Wireless and AT&T Mobility have staked their claims, with other carriers to follow. If we unlock the data treasure trove

Editor’s Note: Welcome to our weekly Reader Forum section. In an attempt to broaden our interaction with our readers, we have created this forum for those with something meaningful to say to …

“What are we doing about mobile?” – That’s the question marketing managers all over the world are hearing from their bosses, and some say that traditional ad agencies are not helping them find the answer.

Silicon Valley’s FreeMonee Network has just raised $34 million and it’s ready to start giving it away. The software company works with banks to analyze data and predict consumer spending patterns,

Spanish Telefónica said it will make a multi-million-euro investment to kick start mobile advertising in Brazil, using the O2 media model that was successful in the U.K. as a blueprint. …

It’s a delicate (some might say indelicate) question to ask – What is your mobile strategy? But I’ve learned not to make assumptions when companies come to us looking for help with their mobility issues.

Analytic data solutions provider Teradata (NYSE: TDC) announced an agreement to acquire Munich, Germany-based eCircle, a cloud-based digital marketing firm. The addition of eCircle is intended to enhance and expand …