BROWSING: Content & Mobile Marketing

As wireless communication technologies continue to advance at a rapid pace, the emergence of 5G has become a game-changer, especially in enterprise environments where edge-based private networks are on the rise.On April 24th, RCR Wireless News is joined by F5 and KPMG for an insightful webinar diving into the critical...

According to Omdia, 5G subscribers are forecast to reach 4.8 billion by the end of 2026 The number of 5G subscribers at a global level is expected to reach 1.3 billion by the end of 2022, up from over 500 million at the end of...

Successfully leveraging mobile as part of an in-store experience is a challenge for retailers, but a new survey from DMI sheds light on some of the features that shoppers want to access via smartphone -- and highlights a highly desirable segment of engaged mobile...

Digital advertising network VisionChina Media Inc. announced a partnership with infrastructure vendor Huawei to explore a national mass transit Wi-Fi network in China, expanding the company's efforts to position itself as a leader in wireless connectivity and big data-supported advertising on transit systems there. The...

MBlox, a global provider of application-to-person messaging, just completed a capital-raising round of $43.5 million. Investors included Comerica and Horizon Technology Finance Corp., as well as some of MBlox's existing investors such as Norwest Venture Partners, Scale Ventures, Avanti, Trident, Saints Capital and Stratem. The...

--Telefonica Global Solutions deployed Mobileum's RoamFix for Customer Experience Management to monitor subscriber experience during this year's FIFA World Cup. Mobileum said that more than 600,000 international tourists are expected to visit Brazil during the World Cup, and that Telefonica will use its solution to...

2013 saw mobile network operators around the world continuing their tentative adjustment to an environment in which over-the-top content defined much of their network deployment, upgrade and

“It’s all about me!” While that expression is often used in jest in casual conversation, it is no joking matter when it comes to mobile consumers who are increasingly demanding personalized content and services

The media landscape has changed more in a short amount of time than ever before. The big catalyst has been the explosive growth in mobile and the introduction of the tablet, which has triggered

Brand marketers need to ask themselves where mobile fits into their digital strategy and then drive the behavior and actions they want from their mobile audience.

For some, the definition of mobile covers an expansive range of devices: anything that is not a PC is considered a mobile device. For others, mobile relates only to smartphones. But for mobile marketers,

Editor’s Note: The RCR Wireless News Time Machine is a way to take advantage of our extensive history in covering the wireless space to fire up the DeLorean and take a trip back in time to re-visit some of the more interesting headlines from...

Yahoo's weekend deal to buy Tumblr for $1.1 billion is seen as a move by CEO Marissa Mayer to capitalize on the growth in mobile advertising, but Mayer is buying a company that is still just learning to monetize mobile users. The popular blog...

The explosive growth in smartphones and the proliferating demand for mobile Internet and mobile video threatens to overwhelm current network infrastructure and leaves the industry at the cusp of a new frontier. A new kind of wireless network platform is needed that can handle...

For marketers, it’s highly important to understand individual customer behaviors to reward them with personalized offers. However, getting to know your customer base is only the first part of the equation.

Sporting events like the Super Bowl, World Cup and the Olympics have long been watched by thousands via television. Over the years, some sports have become more popular and mainstream

The merger of the  Cisneros' digital media unit, RedMas, with the mobile advertising network Adsmovil has created a large mobile advertising network serving the Americas. The newly-formed company will operate under the Adsmovil brand with co-founder Alberto Pardo serving as CEO. Jorge Rincon, RedMas’ CEO,...

With video streaming on the rise, how can telecom operators monetize it? This was the theme of a video interview with Mate Prgin, president and CEO of Avvasi, which has just launched a video service gateway named Q-SRV to help service providers measure, improve...

Today, there's a land grab for mobile data users and their usage information. Verizon Wireless and AT&T Mobility have staked their claims, with other carriers to follow. If we unlock the data treasure trove

Editor’s Note: Welcome to our weekly Reader Forum section. In an attempt to broaden our interaction with our readers, we have created this forum for those with something meaningful to say to the wireless industry. We want to keep this as open as possible, but we...

"What are we doing about mobile?" - That's the question marketing managers all over the world are hearing from their bosses, and some say that traditional ad agencies are not helping them find the answer.

Silicon Valley's FreeMonee Network has just raised $34 million and it's ready to start giving it away. The software company works with banks to analyze data and predict consumer spending patterns,

Spanish Telefónica said it will make a multi-million-euro investment to kick start mobile advertising in Brazil, using the O2 media model that was successful in the U.K. as a blueprint. The announcement was made July 5 at a London event, where Telefónica Digital revealed...

It’s a delicate (some might say indelicate) question to ask – What is your mobile strategy? But I’ve learned not to make assumptions when companies come to us looking for help with their mobility issues.