YOU ARE AT:TagsContent & Mobile Marketing

BROWSING: Content & Mobile Marketing

Jataayu releases WAP 2.0

BANGALORE, India—Jataayu Software released WAP 2.0, the company's gateway and browser software that meets the WAP Forum's specifications for the second generation of Wireless Application Protocol technology, and said it is the first company to have WAP 2.0-based systems."WAP 2.0 is a significant improvement...

Report forecasts telematics ten-year growth

NEW YORK—Telematics has the potential to create $20 billion to $40 billion in revenues during the next ten years, according to a recently released Booz Allen Hamilton report. Telematics has the potential to transform car manufacturers into providers of recurring, high-end consumer services, the...

Avesair expands Latin American service

RESEARCH TRIANGLE PARK, N.C.—Mobile marketing software provider, Avesair Inc., has expanded its services to the Latin American market via a partnership with RAM-Atlantic, an m-strategies and solutions provider.RAM-Atlantic will help to distribute and market Avesair's MATCH (Messaging and Targeting for Carriers and Handsets) to...

M-commerce gloom cited in reports

OXFORD, United Kingdom—The Yankee Group has cautioned that cell-phone operators in Europe must do a better job of providing useful and premium content and services to boost the prospects of m-commerce."Far too often, we have heard the term 'm-commerce' used to describe just about...

EarthLink, Neomar enter licensing agreement

SAN FRANCISCO—Internet service provider giant EarthLink licensed wireless enterprise software developer Neomar's Carrier Class Gateway, which the ISP plans to use in its forthcoming "EarthLink Everywhere" wireless Internet service.EarthLink will use Neomar's infrastructure to offer Internet-based content over wireless devices.

Emblaze trials WMP on Telefonica network

NEW YORK—Emblaze Systems Ltd. announced it is conducting a trial of its Wireless Multimedia Platform for handheld devices over Spanish wireless carrier Telefonica Moviles Espana's network.The trial, over the carrier's GPRS network, is aimed at demonstrating the ability of broadcasting rich media content over...

Cerylion awarded funding

WOBURN, Mass.—Cerylion Inc. announced it has been awarded $5 million in series B convertible preferred funding, led by Chestnut Partners Inc. Cerylion said it will use the funding for continued development of its wireless offering and to expand sales efforts.The company plans to launch...

Operators urged to adopt D2’s SMS example

OXFORD, United Kingdom—The 50 short message service (SMS) content channels being offered by the German cell-phone operator D2 Vodafone are being seen as the precursor for other service providers looking to encourage mobile data traffic use. The Yankee Group claimed that D2 is the...

BREW gets boost from Qualcomm deal with Sega

TOKYO—Qualcomm Inc.'s Binary Runtime Environment for Wireless application platform received a boost through the company's deal with video game giant Sega Corp., which announced it will release its video game content and gaming technology to various wireless devices using the platform.Users could see mobile...

Telia chooses Convergys software

CINCINNATI, United States—Convergys announced it has been chosen by Denmark's Telia Telecom A/S for its Geneva active revenue management (ARM) software to support its business growth and innovation.Telia plans to integrate Geneva software with its front-end and mediation systems and use it to rate...

KDDI postpones 3G service until April

TOKYO—KDDI, the second-largest operator in Japan, is going to postpone its third-generation (3G) service launch from the original plan of this quarter to April 2002 due to delays in software development, KDDI announced. Instead, KDDI will provide 64 kilobits per second (kbps) services until...

DoCoMo, IBM Japan develop streaming technologies

TOKYO—NTT DoCoMo, the leading mobile carrier in Japan, and IBM Japan have jointly developed key technologies for streaming service over mobile phones, both firms announced on 18 September. According to the firms, users of the technologies will be able to see video content and...

GSA: operators promote technology, not applications

OXFORD, United Kingdom—European cell-phone operators have been criticized by the Global Mobile Suppliers Association (GSA) for promoting the technical attributes of their networks rather than services.The GSA, a trade association formed by the major cell-phone equipment vendors, said operators have presented a confusing value...

FCC expected to reject industry’s request for wiretap requirement suspension

WASHINGTON—The Federal Communications Commission today is expected to reject the cellular industry's request to indefinitely suspend the Sept. 30 deadline for meeting packet-data wiretap requirements, but a government source said the agency likely will give mobile phone carriers an additional two months to come...

Metro Networks to supply information updates to Leap

SAN DIEGO—The Telephone Entertainment Network of Leap Wireless International Inc., San Diego, has contracted to obtain information updates from the Metro Networks subsidiary of Westwood One.Westwood One, managed by Infinity Broadcasting Corp., provides local news, sports, weather, traffic and other content to at least...

DoCoMo plans to increase speed

TOKYO—NTT DoCoMo announced it plans to increase the speed of its i-mode and DoPa mobile Internet services by almost 20 Kbps and hopes to launch the enhanced service in spring of 2002.The services will be upgraded from the current 9.6 Kbps speed to 28.8...

Arena Technik enters buy-out agreement for Gameplay

LONDON-Gaming company Arena Technik Ltd. announced a buy-out agreement with Gameplay plc, under which it acquired all technology assets and software associated with gaming service Wireplay.Arenatek executives plan to offer cross-platform gaming services to content owners and wireless carriers. The company said its service...

Trivnet says its m-commerce solution eliminates security concerns

NEW YORK-Trivnet, an Israeli software provider, has developed a system designed to answer questions and eliminate concerns that have slowed adoption of the wireless phone as a sales transaction device.Consumers are concerned about inadequate security and its potential to permit fraudulent use of their...

Disney makes moves into wireless Web

NORTH HOLLYWOOD, Calif.-Walt Disney Internet Group announced two major content distribution deals-moves that came just one week after the company announced a distribution agreement with Taiwan Cellular Corp.-proof Walt Disney is moving rapidly into the worldwide wireless Web industry.Last week Walt Disney Internet...

MVNOs in the U.S.: who will win and how … and will it be worth it?

During the past 15 months there has been growing interest in the United States around mobile virtual network operators, best known as MVNOs. The idea behind MVNOs is that companies with strong brands, powerful distribution or compelling content/applications (ideally all three) negotiate wholesale access...

Clearinghouses function as virtual content malls

They go by all sorts of names-clearinghouses, hubs and gateways-and they represent companies' attempts at nailing down the precise formula for a business model aimed at nurturing the wireless Internet marketplace. This business model, the companies say, will tear down the wall between carriers...

Avesair gives carriers tools for targeted mobile marketing

Avesair Inc. may be just shy of its first birthday, but its proven technology has years behind it and its executives are industry veterans.In fact, the expertise and experience behind the company and its founders are exactly what led to $16 million in venture...

Crisp Partners plans mobile content services company

NEW YORK—Java 2 Micro Edition company LogicChain Inc. announced Crisp Partners acquired an equity stake in the company, and plans to form a new mobile content services company called Crisp Wireless.The new company will be focused on mobile content, entertainment and multimedia applications and...