Content & Mobile Marketing

Crush or Flush members can now give advertisers a thumbs-up or thumbs-down — just like they do with each other.IceBreaker Inc’s mobile social networking site added Golden Ticket, a component …

Editor’s Note: Welcome to On the Margins, a feature for RCR Wireless News’ weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in …

Editor’s Note: Welcome to Yay or Nay, a feature for RCR Wireless News’ weekly e-mail service, Mobile Content and Culture. Every week we’ll review a new wireless application or service …

Verizon Wireless has tapped AOL L.L.C.’s Platform-A as a “major advertising provider” of its online and mobile Internet destinations.The operator said it will use Platform-A’s sales force as well as …

MobiTV Inc. has spent the past 18 months developing new technologies that will speed up the time between channel changes to less than a second and optimize cellular network backhaul …

LAS VEGAS–Sun Microsystems today announced an expansion of its Streaming System video portfolio, adding small to mid-scale streaming of television and IP-based video to create an IPTV that can scale …

To hear Cyriac Roeding tell it, CBS Mobile started in 2005 as a “department of one.” Just two suitcases and three boxes in tow, Roeding left his home in Europe …

With so many smart people in the wireless industry, how can there be so many problems with mobile content?At CTIA Wireless 2008, I had the privilege of moderating a panel …

It seems there’s no shortage of players looking to help carriers compile all the customer information that can be gleaned from their networks. But it appears network operators are still …

Mark Louison’s unassuming manner dovetails well with Nokia Corp.’s efforts to project a kinder, gentler approach to the North American device market, an effort he has led for the past …

Attendees heard plenty at the recent CTIA Wireless 2008 event about all the sexy things in the mobile space including music, video and, of course, mobile advertising. But the quiet …

ICO Global Communications Holdings’ half billion-dollar gamble leaves the launching pad this week.The Reston, Va.-based firm is slated to launch its $500 million satellite into space Monday, setting the stage …

High-end phones with Web-based features will drive explosive growth in the mobile browser market over the next few years, according to new figures from ABI Research.The market research firm predicted …

Pepsi-Cola has tapped Hong Kong’s MyClick Media to handle the mobile extension of a cross-platform marketing campaign targeting young consumers in China. The contest encourages users to upload photos as …

Hello! And welcome to our column, Worst of the Week. There’s a lot of nutty stuff that goes on in this industry, so this column is a chance for us …

HipCricket unveiled a “comprehensive Hispanic mobile marketing network” in an effort to reach the lucrative market.The Seattle-area startup hopes to give marketers and media buyers a way to tap a …

Mobile entertainment community Limbo inked a year-long deal with Virgin Mobile USA Inc. to offer mobile promotions to customers.Limbo, a 2-year-old startup headed by founders of the mobile marketing firm …

Mobile music is floundering and wireless TV is struggling to gain traction. So NTT Communications is targeting users through their noses.The Japanese telecom announced plans to test a service that …

Adobe Systems Inc. is aligning its mobile and platform operations in an effort to bridge the gap between desktop computers and wireless phones.The company said it will fold its Mobile …

My dad was in the market for a new cellphone and had come under the spell of Apple’s impressive marketing campaign.“You can browse the Web on it!” he said excitedly …

Editor’s Note: Welcome to On the Margins, a feature for RCR Wireless News’ weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in …

Editor’s Note: Welcome to Yay or Nay, a feature for RCR Wireless News’ weekly e-mail service, Mobile Content and Culture. Every week we’ll review a new wireless application or service …

By most accounts — mine included — this year’s CTIA Wireless in Las Vegas bore a striking resemblance to February’s Mobile World Congress in Barcelona (the show formerly known as …

LAS VEGAS-Federal Communications Commission Chairman Kevin Martin said during a keynote last week at the CTIA Wireless 2008 event that he opposes Skype Ltd.’s petition to impose open access throughout …

Sprint Nextel Corp.’s new SprintStudio store in Kansas City comes complete with a sleek design, all-live handsets, a service bar and a concierge service to help visitors learn more about …