AT&T Mobility's MediaFLO-based mobile TV service has not yet officially launched; after a couple of false starts, the carrier appears set to launch the service, along with a pair of devices, in the coming weeks.However, RCR Wireless News obtained an LG Electronics Co. Ltd....
Editor's Note: Welcome to On the Margins, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in the wider business world and how they could affect the wireless industry.--Yahoo and Microsoft...
Ad-supported game distributor Greystripe said its recent marketing campaign for the New Line Cinema film "The Golden Compass," which ran on Greystripe's mobile ad network, resulted in a 19% increase in awareness of the film's title and a 9.5% boost in audience numbers. Intent...
The Mobile Marketing Association is working to make sure the world, indeed, is flat.The Denver-based nonprofit last week released its first set of global guidelines, tweaking its instructions for mobile Web advertisers and adding new rules for marketing campaigns centered on mobile messaging and...
Does the world really need a wireless Web?It's a question that has come up repeatedly in the years following the introduction of WAP, the standard used to display Internet content on mobile phones. At the turn of the century, a number of companies invested...
To your health - with mobileMen's lifestyle magazine "Men's Health" has partnered with SnapTell, which provides image-recognition-based mobile marketing solutions, to create a fully interactive advertising magazine for the U.S. market. The magazine's July/August summer issue, which hits the newsstands June 24, will feature...
Increasing customer interest and availability of W-CDMA and GSM handsets are pushing mobile location-based services from the realm of hype into the world of reality.A new report from ABI Research predicts LBS revenues will grow from $515 million last year to $13.3 billion worldwide...
You know that contest where a person stands in a glass booth and tries to grab dollar bills as they fly around? That's sort of like the mobile social networking space. Except there are dozens of players. And nobody knows how much money is...
The Mobile Marketing Association released its first set of global guidelines, tweaking its instructions for mobile Web advertisers and adding new rules for campaigns centered on mobile messaging and downloadable applications.The Denver-based nonprofit said the new document is designed as a blueprint and builds...
Google Inc. has added image ads to its mobile advertising offerings.The move allows advertisers to deliver made-for-mobile banners on Web sites being accessed by wireless devices. The ads -- which, like Google's text ads, are keyword-targeted -- are priced on a cost-per-click basis and...
Microsoft Corp. subsidiary TellMe said it added a GPS location feature to its voice portal to give BlackBerry users information about businesses, movies, traffic, weather, maps and driving directions. The "voice in, visual out" way of receiving information is useful to people who are...
Sony Corp. of America said it will pay roughly $260 million for Gracenote, a music metadata and technology firm. Gracenote's database of artists, songs and lyrics is used by online music services such as iTunes, Yahoo Music Jukebox and Winamp; the Emeryville, Calif.-based company...
Several major marketers have found themselves stonewalled when it comes to measurable and effective uses for mobile technology, but a National Hockey League team is scoring big with a text-messaging program.Faced with persistently unsold tickets and a bevy of would-be attendees priced out of...
There's a lot of debate these days about what might push mobile television into its next growth spurt, but most seem to agree that offering ad-supported channels can only help.GoldSpot Media, a Silicon Valley start-up, is banking on that strategy with what it says...
Nokia Corp. bulked up its music offerings, inking a deal with Sony BMG and adding two new handsets to its XpressMusic line.The Finnish company said Sony BMG has joined its Comes With Music offering, a program that packages one year's access to full tracks...
Nearly lost in all post-mortems following the death of Mowser last week was this little tidbit: 80% of the traffic to the site was mobile users looking for adult content, according to founder Russell Beattie.Think about that. Four out of every five actions on...
Editor's Note: Welcome to On the Margins, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in the wider business world and how they could affect the wireless industry.--Google is the...
Editor's Note: Welcome to Yay or Nay, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. Every week we'll review a new wireless application or service from the user's point of view, with the goal of highlighting what works and...
Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks look...
One of magazines' biggest strengths in the dawning digital age -- that engrossing environment often said to be so conducive to glossy branding campaigns -- isn't much help when the economic downturn is pressing advertisers to cut any ad spending that lacks quick, quantifiable...
Mobile data card sales will quadruple between 2007 and 2011 to reach $2.9 billion, according to predictions from Infonetics Research.The report suggest mobile data cards could threaten the Wi-Fi hot spot market as HSDPA and EV-DO technologies become more available and affordable."The mobile data...
Public-interest groups reiterated their call for federal regulators to protect text-messaging rights, framing the debate as far-reaching in terms of the potential implications for free speech, disability access and competition in the wireless industry.Public Knowledge and other organizations want the Federal Communications Commission to...
Mowser is dead. But forensics has yet to indicate whether the business's demise is a sign of an epidemic or simply a predictable casualty of the tumultuous wireless Web space.Russell Beattie, a former mobile developer for Yahoo Inc., launched Mowser just a year ago...
LAS VEGAS - EVER SINCE television was invented in 1926, the industry has seen over-the-air broadcasts reach more screens as the medium exploded in popularity. The industry's first push was to get a single TV set into as many living rooms as possible, then...
