YOU ARE AT:TagsContent & Mobile Marketing

BROWSING: Content & Mobile Marketing

@ NAB: Mobile TV making headway, but carrier support ultimately needed

LAS VEGAS – Mobile broadcast TV is making headway in the United States, with more than 60 broadcast networks offering service in a couple dozen markets, but scale will only come to the market when wireless operators embrace the concept, panelists at the National...

Is Google finally closing the loop on its mobile music plans?

Google Inc. (GOOG) has reportedly acquired another mobile music startup in the run-up to its widely anticipated mobile music platform for Android.Toronto-based Pushlife was bought for a reported $25 million, but neither company has disclosed the financial terms of the deal."When we started our...

Telefónica presents “On The Spot” the first Spanish company specialist in point of sale activation

Telefónica presents ON THE SPOT SERVICES, an evolution of the music wire that has its own technological platform, with a musical base of over six million songs and ability to operate international markets. ON THE SPOT SERVICES creates a link to enhance communication between...

Telefónica presents "On The Spot" the first Spanish company specialist in point of sale activation

Telefónica presents ON THE SPOT SERVICES, an evolution of the music wire that has its own technological platform, with a musical base of over six million songs and ability to operate international markets. ON THE SPOT SERVICES creates a link to enhance communication between...

Time Warner Cable files suit against Viacom over iPad content

Time Warner Cable Inc. (TWC) has filed a lawsuit against Viacom Inc. (VIA) over content it says it has the right to program on mobile devices like Apple Inc.'s (AAPL) iPad.The cable operator launched an app for the iPad on March 15 and has...

Urbain Airship launches in-app billing support for Android apps

Portland, Ore.-based Urban Airship Inc. has launched in-app billing support for apps running on Google Inc.'s (GOOG) Android operating system. The update allows developers to give users the ability to make one-click purchases directly from within their apps.Google launched its own in-app billing mechanism...

Barnes & Noble launches SDK for NOOK Color

Barnes & Noble Inc. (BKS) has released a software development kit that gives developers an opportunity to build apps for the NOOK Color. The e-reader tablet is due for a firmware update this spring that will give users the ability to download third-party apps...

Barnes & Noble launches SDK for NOOK Color

Barnes & Noble Inc. (BKS) has released a software development kit that gives developers an opportunity to build apps for the NOOK Color. The e-reader tablet is due for a firmware update this spring that will give users the ability to download third-party apps...

Mobile entertainment pegged to reach $38.4B in 2011

Mobile entertainment is expected to see double-digit gains this year, reaching nearly $38.4 billion, according to a new report from Juniper Research."This continuing growth comes despite the backdrop of an uncertain economic climate, demonstrating both the relative robustness of the mobile content industry as...

Dish Network buys Blockbuster for $228M

Dish Network Corp. (DISH) came out on top with the winning bid for Blockbuster Inc. (BLOAQ) at $228 million. The satellite TV company placed a bid for $320 million, but the value was decreased folowing adjustments for available cash and inventory.Blockbuster has slimmed down...

Mobile video posts significant viewership gains in 2010

The number of U.S. mobile subscribers watching video on their mobile devices jumped more than 40% year-over-year in the third and fourth quarters of 2010, according to a new report from The Nielsen Co. Monthly usage reached an average of four hours and 20...

Time Warner Cable pulls channels from iPad app

Time Warner Cable Inc. has pulled several channels from its iPad app following complaints from Viacom Inc., Discovery Communications Inc. and News Corp. The battle highlights the seemingly never-ending war over what licensing rights are afforded to cable providers when they ink deals to...

MetroPCS completes LTE expansion to all markets

MetroPCS Communications Inc. (PCS) said it has launched LTE services in the Tampa, Fla., area, expanding the offering now to all of its 14 markets. The carrier's service is also available in Atlanta; Boston; Dallas-Fort Worth, Texas; Detroit; Jacksonville, Miami and Orlando, Fla.; Las...

ABRIL MÍDIA closes exclusive partnership with Dailymotion for the Brazilian market

DailyMotion | March 31, 2011 | Press Release Paris/Sao Paolo, March 31st – Dailymotion, one of the largest video site in the world, and Abril Midia, the leading media firm in Brazil announce an exclusive partnership in the brazilian market. Abril.com the internet division of the media group will...

Can mobile music subscriptions really drive $5.5B by 2015?

Mobile music subscriptions are projected to more than triple by 2015, according to a new report from Juniper Research Ltd. At least 178 million mobile customers are expected to pay a monthly subscription for access to music catalogs worldwide, more than triple the number...

Google rolls out in-app billing for Android Market

Google Inc. has finally launched an in-app billing mechanism for developers to use in apps they sell on Android Market. The new feature lets developers publisher apps with in-app billing and give users the ability to make purchases within those apps."In-app billing gives you...

FLO TV goes dark, what's next for mobile TV?

Qualcomm Inc.'s mobile TV service has gone dark and with it a new round of questions have cropped up about the future of mobile TV as a whole. Will there ever be a year that defines mobile TV? What will it take to finally...

HTC Appoints Shashi Fernando to Head up Content Division

HTC | March 21, 2011 | Press Release Saffron Digital CEO Moves to HTC as Chief Content Officer TAOYUAN, Taiwan, March 21, 2011 /PRNewswire/ -- HTC, a global leader in mobile innovation and design, today announced the appointment of Shashi Fernando as chief content officer at HTC, Fernando was previously CEO...

@ CTIA: Panelists say mobile marketing is the future of engagement

As mobile phones fast become fixtures in our daily lives, the common standards of marketing are adapting and changing. Marketers are realizing that barraging a customer with click ads and emails is no longer the most effective way to convert.

@ CTIA: Rich content, the digital watermarked way

ORLANDO, Fla. – As newspapers like the Wall Street Journal and New York Times advance in the tablet and mobile space, questions about how these companies will make their content more rich and more mobile focused arise. The answer is perhaps a company like Digimarc. Digimarc...

@ CTIA: Mobile Retail, Mobile Wallet

Sylvie Barak with Dan Lowden, VP of marketing, digby

What role (if any) will AT&T and T-Mobile play in mobile entertainment?

Will AT&T Mobility's pursuit of T-Mobile USA Inc. have an impact on mobile entertainment? The tie-up of the two companies could lead to some changes, but much of it might already be underway.Carrier involvement in content and entertainment has diminished considerably and largely fallen...

Bits & Bytes: Funambol makes cloud announcement; InMobi joins MMA; and more

Funambol, the mobile cloud company, announced the introduction of two new price plans for the myFUNAMBOL mobile cloud service, which allow users to upgrade from the basic service. myFUNAMBOL makes it easy to wirelessly sync mobile phones and connected devices with the cloud,...