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@ MBB Atlanta: NBA Digital poster child for benefits, challenges of mobile video content

ATLANTA – Seemingly a match made in heaven, mobile content and sports have been one of the constant bright spots in the mobile industry since phones were able to transmit data services. And while the gluttony of mobile video services has been a boon...

iLoop targets local retailers with mobile marketing solution

iLoop Mobile is taking its mobile marketing strategy to small, local retailers, with a new program called SlingShop. The program can help small- and medium-sized retailers develop mobile marketing campaigns around loyalty efforts, check-in applications and custom discount deals.iLoop has made a name for...

Google opens AdMob SDK for Windows Phone 7, updates for iOS and Android

Google Inc. had big plans for AdMob when it acquired the mobile ad network for $750 million in stock in 2009 and now it's opening up the platform for Windows Phone 7.The company rolled out out a beta SDK (software development kit) for Microsoft...

Foursquare unwraps 3.0 as it approaches 7.5M users

Foursquare has rolled out a significant update to its mobile apps for iPhone and Android users as it continues to surge in growth. The newest feature in the update is the "explore" tab where users get suggestions based on a more holistic take on...

Scanbuy launches Mexico office

SCANBUY LAUNCHES MEXICO OFFICE AS MOBILE BARCODES GAIN TRACTION AROUND THE WORLD Millions of Users Already Have Application on Telcel Camera Phones New York, NY and Mexico City, MEXICO – Mar. 1, 2011 -- Scanbuy, Inc. (www.scanbuy.com), the global leader in mobile barcode solutions, today announced...

Qualcomm expands relationship with Gameloft

Qualcomm Inc. has inked another partnership deal to help developers enhance their applications that run on Snapdragon processors.This time it's Gameloft, the game publisher behind "SpiderMan Total Mayhem HD," "Real Football 2011 HD," Modern Combat 2: Black Pegagus" and others.Gameloft has already worked with...

Groupon gearing up for Chinese launch

Fox Business News | February 21, 2011 | Jennifer Booton Local deals Web site Groupon is reportedly preparing to launch operations in China, a move that would catapult the young U.S. company into the tech-savvy nation. According to a report by The Wall Street Journal, an office in Beijing...

Telefónica introduces Tokes, a new way to communicate through SMS

Telefonica | February 17, 2011 | Press Release This new mobile messaging system is easy to use, useful and a lot of fun. Tokes can be used to send frequent messages such as “I’ve arrived”, “I'm busy” or “OK” in a new and different way.  When a...

Reality Check: The sky is the limit with mobile cloud

Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace. In meteorology, clouds on the horizon may portend stormy weather. But in the wireless world, clouds could...

Xiam Recommendations Technology to Help Power Telefonica’s Personalized Customer Experiences

Xiam | February 14, 2011 | Press Release BARCELONA, Spain, February 14, 2011 /PRNewswire/ -- Xiam Technologies Ltd., a Qualcomm company and leading provider of discovery and recommendations solutions, today announced an agreement with Telefonica to integrate Xiam's recommendation technology into its multi-channel touch points. This...

Xiam Recommendations Technology to Help Power Telefonica's Personalized Customer Experiences

Xiam | February 14, 2011 | Press Release BARCELONA, Spain, February 14, 2011 /PRNewswire/ -- Xiam Technologies Ltd., a Qualcomm company and leading provider of discovery and recommendations solutions, today announced an agreement with Telefonica to integrate Xiam's recommendation technology into its multi-channel touch points. This...

América Móvil taps Ericsson for mobile ad platform

February 16 2011 - 12:15 pm ET | Dan Meyer | RCR Wireless News Latin American telecommunications provider América Móvil (AMX) said it will introduce a mobile advertising platform that will deliver targeted advertisements to mobile devices based on consumer preferences. The platform, which...

@ MWC: Drawing lines between advertising, spam and negligence

BARCELONA, Spain — In most respects, the dream and even idea of walking by a shop and getting bombarded by mobile advertising is dead. That kind of advertising is spam, no matter how you slice it.The onus on the mobile advertising community nowadays is...

Analyst Angle (Special MWC Edition): Mobile operators are winning the battle against churn – but cannot afford to get complacent

Editor's Note: Welcome to our weekly feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry.Mobile operators can expect to see continued reductions in churn. Recent research from Analysys Mason’s...

Yahoo hopes to revolutionize tablet content delivery

Just a short while after Apple and News Corp. announced their collaboration to produce a tablet newspaper called The Daily, Yahoo has announced its new publishing platform, which it calls Livestand – a digital newsstand for tablets and mobile phones.

Visa acquires PlaySpan for $190M

Visa Inc. has announced plans to acquire PlaySpan Inc. for nearly $190 million with additional earn-out potential.The move comes as incumbents in the credit card and traditional payments space jostle with startups for positioning in the nascent mobile arena. PlaySpan isn't purely mobile —...

Google lays out 'core principles' for mobile advertising

Google Inc. (GOOG) is giving a glimpse into its latest thinking on mobile ads at an event tomorrow, but it has some teasers to check out in the meantime.While the mobile era is underway without a doubt, many businesses haven't adapted their online strategies...

Freescale Semiconductor to demonstrate new network technology at MWC

AUSTIN-Freescale Semiconductor is preparing to announce advancements resulting in a new portfolio of wireless networking technologies that they say are currently unavailable in the market. An announcement and demonstration of this portfolio of wireless network/access technologies will be made at Mobile World Congress in Barcelona...

Qualcomm and CAA join together for mobile apps venture

Qualcomm Inc. and Creative Artists Agency are launching a joint venture to develop mobile apps.Based in Los Angeles at CAA's offices, Creative Mobile Labs will develop concepts with talent specifically for the mobile platform. The general idea is to have Qualcomm help on the...

HTC invests in Saffron Digital

HTC Corp. announced today that it will be investing in Saffron Digital, a London-based firm that operates a mobile multimedia delivery platform. The company, which has proprietary technologies to support media distribution on multiple devices, already works with many of the top device manufacturers...

HTC invests in Saffron Digital

HTC Corp. announced today that it will be investing in Saffron Digital, a London-based firm that operates a mobile multimedia delivery platform. The company, which has proprietary technologies to support media distribution on multiple devices, already works with many of the top device manufacturers...

Messaging, email, networking becoming a must in feature phones – Synchronica

Business News Americas | February 3, 2011 | Christian Molinari Mobile instant messaging, mobile email and mobile social networking are becoming must-have features for Latin Americans, and not just on high-end smartphones, but also particularly in the mid-range feature phones, Carsten Brinkschulte, CEO of UK...

The Daily breaks the newspaper mold, goes all in on iPad

The first all mobile newspaper has arrived. News Corp. (NWSA) formally introduced The Daily, designed exclusively for Apple Inc.'s (AAPL) iPad, at an event in New York City today."New times demand new journalism," Rupert Murdoch, chairman and CEO of News Corp., said at the...

DataXu releases auction platform for mobile ads

DataXu is launching a new real-time bidding system for mobile ad inventory. DX Mobile, a demand-side platform for bidding on mobile ad exchanges, follows a similar trend in the online space.Similar to an advertising investment management tool used for search engine marketing campaigns,...