Editor's Note:Welcome to our weekly Reader Forum section. In an attempt to broaden our interaction with our readers we have created this forum for those with something meaningful to say to the wireless industry. We want to keep this as open as possible, but...
Yahoo Inc. tapped David Ko to replace outgoing mobile chief Marco Boerries.A nine-year Yahoo executive, Ko most recently led Yahoo's business operations globally and previously served as managing director for the company's mobile business in the Asia/Pacific region. He replaces Boerries, who had spearheaded...
Jaguar and Land Rover have committed to mobile buys worth a collective $1.6 million for 2009, according to AdMob, the ad network that has been tapped to run the automakers' mobile campaigns. The luxury auto brands will split the budget to run mobile campaigns...
In what an OMD spokesperson called a "policy change," mobile content publishers are now required to get third-party verification for mobile display ad campaigns.
Mobile marketing types like to talk about cool features like click-to-video, 2-D barcodes and interactive wireless scavenger hunts. But as the economy slows to a trickle and advertisers tighten their belts, 2009 is poised to become the year of SMS marketing.The recession has caused...
New app stores and smartphone platforms are dominating the news out of Mobile World Congress this week, but it's a quiet little mobile marketing initiative U.S. carriers will be monitoring closely in coming weeks.Europe's GSM Association is leading a group of carriers that plans...
Yahoo Inc. unveiled an overhauled mobile portal that it hopes will become "your starting point to the Internet."The company launched a beta version of Yahoo Mobile, a wireless Web destination that combines existing Yahoo offerings oneSearch, oneConnect and onePlace as well as the popular...
VH1 is the latest cable programmer to launch an iPhone application, with the news today that it's rolling out celebrity photos and show clips this month to the popular cellphone.VH1's effort follows iPhone app introductions earlier this week by cable networks TNT, Sci Fi...
The Federal Trade Commission today issued revised guidelines for how wireless and other communications companies should police themselves to protect consumers' privacy in behavioral advertising. But a top watchdog group said the report reflects the hands-off regulatory philosophy of the past administration and criticized...
If the idea of marketing Porsche sports cars on mobile handsets seems unlikely, it's for good reason: Mobile skews young, but the core Porsche demographic is more middle-age male. And pitching aspirational luxury vehicles with an entry price of $45,000 seems incongruent on a...
Nickelodeon is launching a series of iPhone and iTouch applications based on its popular shows "SpongeBob SquarePants," "Dora the Explorer" and "iCarly."Users will be challenged to match shapes, count numbers and practice the alphabet through a "Dora the Explorer" application game launching in March."SpongeBob...
There's a new player on the wide-open mobile search playground. And it's bigger than you think.Kgb, a New York-based firm with roots in fixed-line directory assistance, launched service earlier this month with a premium service that uses human "special agents" - a wry nod...
AdMob unveiled a new ad network designed to help developers to monetize their applications on the Android platform.The San Mateo, Calif.,-based mobile ad startup said it already serves ads on mobile sites on Android, receiving more than 27 million ad requests last month. The...
Few people in mobile marketing can leverage both the online and wireless experience Paul Palmieri commands. The CEO of Millennial Media was an executive at Advertising.com before becoming a driving force at Verizon Wireless during mobile data's infancy, heading up the carrier's value-added services...
T-Mobile USA Inc. has pulled its TV spots starring Charles Barkley following the basketball great's drunken-driving arrest on New Year's Eve.In a statement, a T-Mobile spokesman noted that the campaign featuring Barkley has been successful, but "given the recent developments, for the time being,...
New York-based directory-assistance company kgb said it has acquired Texperts, a text-based mobile search firm, for an undisclosed sum.Kgb claims to be "the world's largest independent provider of directory assistance and enhanced information services," answering more than a billion questions from millions of users...
Top wireless providers have been busy little elves trying to sway customers with deals, savings promises and incentives during the holiday shopping season. The most recent holiday ad wars began when Sprint Nextel Corp. released new advertisements that promised customers could save anywhere from...
Flickr is targeting smartphone users with an upgraded mobile site.The popular photo-sharing destination - which claims it has seen a 50% increase in mobile traffic over the last year - "radically overhauled" its wireless Web site, adding video playback capabilities for iPhone and iPod...
NEW YORK -- Over the next six months, not only will ad spending be down, but the feeling among advertisers and their agencies toward media such as broadcast TV, national newspapers and magazines is growing more pessimistic. The dreary outlook is courtesy of the...
Verizon Communications can now say it's the largest U.S. wireless carrier, having cleared the final major regulatory hurdle for its proposed $28.1 billion acquisition of Alltel Wireless. The Federal Communications Commission yesterday gave the nod to the deal that catapults Verizon ahead of former...
AT&T Mobility is once again caught in a spat over its claims of network coverage, but maybe the company should be concentrating its efforts on lucrative data services.As RCRWireless.com's Allie Winter reported earlier this week, the nation's largest carrier is ignoring recommendations from the...
AT&T Mobility is ignoring recommendations from the National Advertising Division (NAD) of the Council of Better Business Bureaus to modify or discontinue two of its "More Bars in More Places" TV commercials. Verizon Wireless challenged the ads and brought them to NAD's attention, saying...
FOR NOW, AT LEAST, Verizon Wireless has stepped away from plans to tack on a drastic 3-cent fee to each vendor-generated message on its network. But there's little doubt that some significant changes are in store for nearly every player on the business-to-consumer text...
The Cannes Silver Lion-winning iPint application for beer brand Carling is the target of a $12.5 million lawsuit against parent Molson Coors Brewing Co. by Hottrix, the developer of the iBeer application. London agency Beattie McGuinness Bungay created iPint.
Wired's Gadget Lab blog broke the...
