Like a lot of news networks, CBS jumped on the citizen journalism bandwagon with a free iPhone app, Eyemobile for iPhone, to make it easy for users to upload news to its user-generated news site, CBSeyemobile.com.Interesting, though, the citizens' definition of "news." Karl Johnson,...
Microsoft Corp. announced its first ad-syndication deal in the United States, touting a pact to deliver display ads on CNBC's mobile Web site.The deal, which stems from last December's online-advertising collaboration between the two companies, will see Microsoft serve as the exclusive third-party provider...
Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Cuban-American mommy-to-be Gloria Dobal "loved everything" about online pregnancy site Baby Center. However, she had difficulty sharing...
In today's wireless world, your marketing messages have to be able to reach consumers no matter where they check their email. Here's how to mobilize your campaigns.
Advertisers looking to reach consumers through their phones should offer a little something in the process, according to new figures from ABI Research.A recent study from the market research firm found that roughly 37% of those who received text-message ads indicated they are more...
A new mobile plan offers customers a 65 percent monthly discount for customers who agree to receive mobile advertisements. Australian telco ComTel, who runs on the Vodafone network, launched the new service this week.
Apple has been forced to withdraw an advert for the original iPhone after its claims that the device could access "all parts of the internet" were deemed inaccurate.
Editor's Note: Welcome to our weekly feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry.There is a ride in Disneyland called "Fantasy Land." The ride consists of park guests...
Every year is the "year of mobile." There have been expectations from the outset for this advertising platform to revolutionize the industry, and if mastered, marketers could tag along with consumers everywhere. While mobile marketing has not had a breakthrough yet, there are enough...
Online ad networks are booming as publishers scramble to place marketing messages on a glut of unsold advertising space. And that may be good news for their mobile counterparts.The use of ad networks - companies that essentially serve as inventory clearinghouses, connecting advertisers with...
RCR Wireless News' sister publication Advertising Age ranked the leading national advertisers in its June 23 issue. Interestingly, wireless carriers accounted for the No. 1, 2 and 3 spots in U.S. advertising spending by company in 2007. (See below.)
Editor's Note: Welcome to our weekly feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry.As adoption of the wireless web grows, so too does the Holy Grail of advertising:...
Mobile music has been a one-hit wonder. But the big follow-up to the lucrative ringtone market may not be ringback tones, full-track downloads or any other single application. It may be advertising.Ringtone revenues in the United States will shrink in 2008, falling to $510...
For years, mobile advertising has been touted as the next frontier. Its day may finally have arrived. Recent reports suggest that almost 60 million consumers were exposed to mobile advertising in just one month, and there are predictions that the market will reach almost...
Luxury brand Dolce&Gabbana said it ran a successful mobile advertising campaign on the Nokia Media Network.The company's youth-oriented brand, D&G, used a viral campaign on mobile handsets to raise awareness of its products during the Male Collection Fashion Show in Italy earlier this summer....
Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Patrick Maurer is no techie. "I can barely work my toaster," says the lanky 29-year-old sales rep...
