But just how effective is search? New research from Penn State University suggests that people click on both paid and organic search links much less frequently than most marketers think: searchers only clicked on paid search ads--even when they were supplemented by organic links--about...
Mobile advertising revenues in the United States are expected to grow at a compound annual growth rate of 81.2%, from $160 million in 2008 to $3.1 billion in 2013, according to a new study from The Kelsey Group.Concurrently, mobile local search advertising will grow...
Google Inc. is targeting carriers and third-party mobile Web publishers with a new embeddable search box.The developer quietly rolled out "AdSense for mobile search," which enables portals to place a Google-branded search box on their sites. Results are delivered through Google's engine and automatically...
Microsoft Corp.'s ActiveSync technology is behind Google Inc.'s latest mobile synching offering.The Mountain View, Calif.-based Internet giant on Monday rolled out Google Sync., a feature that allows users with iPhones and Windows Mobile devices to exchange Gmail and Google Calendar information between phones and...
There's a new player on the wide-open mobile search playground. And it's bigger than you think.Kgb, a New York-based firm with roots in fixed-line directory assistance, launched service earlier this month with a premium service that uses human "special agents" - a wry nod...
AdMob unveiled a new ad network designed to help developers to monetize their applications on the Android platform.The San Mateo, Calif.,-based mobile ad startup said it already serves ads on mobile sites on Android, receiving more than 27 million ad requests last month. The...
Google Inc. continues to dominate the online-search space, but who will win in mobile - and how they'll get there - is anybody's guess.The already crowded field of mobile-search providers got a little more packed last week as Proximic, a San Francisco- and Munich,...
On-the-go consumers are using their phones to stay connected to their social networking communities, according to new data from AOL.The portal said MySpace was the most popular mobile search term this year, followed in order by AIM, iPhone, MocoSpace and Facebook. Other popular search...
T-Mobile USA Inc. is replacing its T-Zones with web2go, a portal that includes a Yahoo-powered search offering as well as a new application storefront.Web2go promises improved mobile Internet browsing, a customizable home page and "a simplified shopping and download experience" for both smartphones and...
SAN DEIGO - Adding mobility to marketing campaigns is becoming a no-brainer. Case studies from brands that use a mobile component as part of their overall marketing campaigns show that mobility enhances the overall campaign and brings value to the other media channels. In...
More than a year after taking the helm at Yahoo Inc., Jerry Yang is out as the company's board of directors has initiated a search for a new CEO.Yang has been under scrutiny since the $47.5 billion bid by Microsoft Corp. to take over...
With the launch of Apple Inc.'s 3G-capable iPhone earlier this summer, along with a slew of other Web-ready smartphones topping consumers' wish lists, the mobile search market stands as one of the most rapidly expanding avenues of digital marketing.There is no shortage of outfits...
Think Google Inc. has the mobile search space all sewn up? Think again.ChaCha - heard of 'em? - claims to have delivered search results to 1 million users since its launch earlier this year, answering more than 27 million queries via text message. And...
Google Inc. has taken its Street View service to mobile.The Mountain View, Calif.-based company launched a new version of Google Maps for mobile that includes the same street-level photo images it offers on desktop computers. Google also added a beta version of walking directions...
Yahoo Inc. will serve as AT&T Mobility's on-deck search vendor, and will aggregate both Internet information as well as listings from the carrier's content catalogue - including ringtones, wallpaper and games - into its search results. Yahoo replaces InfoSpace Inc. as AT&T Mobility's search...
AOL L.L.C.'s Platform-A debuted a mobile platform and network specifically for serving ads to Apple Inc.'s iPhone.The new offering, which is available through AOL's Third Screen Media subsidiary, delivers targeted, iPhone-optimized ads through sites within Third Screen's mobile network, Advertising.com's online network or any...
Google Inc. unveiled its answer to Apple Inc.'s App Store, outlining a distribution system for applications built on its Android platform.Android Market will serve as an unrestricted storefront where registered developers can offer their wares simply by uploading their applications and posting descriptions. Google...
Editor's Note: Welcome to our weekly feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry.As adoption of the wireless web grows, so too does the Holy Grail of advertising:...
Editor's Note: Welcome to our weekly feature, Yay or Nay. Every week we'll review a new wireless application or service from the user's point of view, with the goal of highlighting what works and what doesn't. If you wish to submit your application or...
