Teens and young adults continue to transform the wireless marketplace in the United States, according to two studies released Thursday. Devices such as cell phones, handheld computers and MP3 players are threatening the traditional hold of the apparel industry on the spending priorities of...
MOUNTAIN VIEW, Calif.-The Mobile Marketing Association said it has formed two new working groups.The MMA Best Practices Committee, led by Enpocket Chief Operating Officer Mike Baker, will work to establish guidelines and recommendations for executing marketing campaigns via short message service, multimedia message service,...
BEDMINSTER, N.J.-The wireless industry continues to try to play Cupid this Valentine's Day with a slew of content and data offerings.Verizon Wireless announced the availability of dozens of love-song ringtones to cash in on the occasion, offering everything from Sonny & Cher's "I Got...
SAN FRANCISCO-Mobile music, games and enterprise applications are beginning to flood the market, creating a buzz the industry hasn't seen in years. But while insiders salivate over "hockey-stick" projections for wireless data revenues, developers that haven't cultivated relationships with established carriers, publishers or well-known...
NEW YORK-Mobile marketing company Enpocket appointed Mike Baker as president and chief operating officer, the company announced Monday.Baker, a former executive vice president at Engage Technologies Inc. and former member of venture-capital firm GrandBanks Capital, will be responsible for executing Enpocket's operations and directing...
NEW YORK-Mobile marketing company Enpocket launched a new version of its popular mobile advertising software.Enpocket Engine 4.0 offers upgraded message delivery features, as well as customizable views to allow advertisers to monitor marketing campaigns through a single user interface. The software helps deliver short...
Nearly half of U.S. teens who own mobile phones are on family plans, and a growing number of them are using prepaid services, according to two recent studies.A poll by research and analyst firm The Yankee Group indicates 45 percent of phone-owning teens are...
Wireless users can play armchair general with their mobile phones during two new History Channel shows. Enpocket, a New York-based content marketer and provider, has teamed with the network to allow viewers to answer questions about historic wars during "Decisive Battles." The show...
NEW YORK-Japanese mobile advertising company Japan Mobile Communications (J-Mobile) said it will use technology from Enpocket to produce various advertisements for Vodafone K.K.'s 12.8 million mobile Internet users."The Enpocket Engine has proven to be the most advanced and reliable technology in the marketplace for...
NEW YORK-Wireless technology and content company Enpocket scored its second major acquisition, announcing the purchase of Helsinki-based mobile technology company Mobicus for an undisclosed amount. The firm said the acquisition would expand its customer roster and its technology offerings."We are thrilled to be acquiring...
Wireless technology and content company Enpocket scored its second major acquisition, announcing the purchase of Helsinki-based mobile technology company Mobicus for an undisclosed amount. The firm said the acquisition would expand its customer roster and its technology offerings."We are thrilled to be acquiring Mobicus...
Interest in mobile marketing continues to grow, with new entrant Mynamics announcing its official launch.The new company is based in London and counts offices in Connecticut and Sydney, Australia. The company said it will work to manage marketing campaigns, both local and international, for...
LAS VEGAS-Two new acquisitions highlight the potential of the wireless data market, as well as the growing valuations for the players involved. First, wireless data mainstay InfoSpace Inc. announced it purchased mobile media company Moviso from Vivendi Universal Net USA for $25 million in...
LONDON-U.K. mobile operator MmO2 has partnered with mobile marketing firm Enpocket to launch a series of advertising trials using multimedia messaging service.Enpocket's MMS Insight service is a research program that allows testing of a variety of MMS campaigns, including photos, music, colors, logos and...
BOSTON-Two mobile marketing companies announced deals today, news that shows the continuing growth and potential of the wireless advertising industry.First, marketing company M-Qube announced the next phase of its deal with radio company Clear Channel Communications, which involves a campaign with Boston radio station...
LOS ANGELES-Wireless watchers were inundated with news on the wireless gaming front coming out of the Electronic Entertainment Expo video game trade show, with Nokia Corp. in the lead and continuing to beat the drums for its N-Gage mobile-phone/video-game device.Nokia reported further details about...
NEW YORK-Wireless marketing company Enpocket announced it will conduct a detailed text-messaging campaign through a new deal with 20th Century Fox for its upcoming movie "Phone Booth."Enpocket said the promotion will kick off with a text message to all of the members of the...
RESEARCH TRIANGLE PARK, North Carolina, United States—Mobile marketing platform provider Avesair is continuing its expansion into the European market with the latest announcement it has been chosen by Enpocket, a European provider of wireless media management services, as its preferred technology provider. Avesair's Messaging...
