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STRIKE TWO FOR NEW MVNO

The Chapter 11 bankruptcy filing of Amp'd Mobile Inc. may not necessarily signal the death knell for the business model, but is certain to make investors and partners wary and put additional pressure on other fledgling mobile virtual network operators to review their own...

Analyst Angle Special Edition: Amp’d, MVNOs and future of the market

Editor's Note: Welcome to a special edition of our weekly feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Compete's Miro...

MVNO struggles continue: Amp’d files for bankruptcy protection: Company will continue operations

Mobile virtual network operator Amp'd Mobile Inc. filed for bankruptcy protection over the weekend, claiming its back-end systems have been unable to keep up with the company's rapid growth. The MVNO said in a statement that it expects to continue normal operations during the...

ESPN content goes live on Verizon Wireless

Verizon Wireless said it is now offering its customers access to ESPN MVP content.ESPN MVP gives Verizon Wireless' Vcast subscribers access to content such as SportsCenter video highlights, game score alerts, breaking sports news updates, ESPN Gamecast, and news on players, teams and leagues....

ABC delves into wireless with Sprint Nextel deal

Mobile subscribers' options for video and TV programming continue to bloom as spring takes hold. The latest: The Disney-ABC Television Group announced a new channel at Sprint Nextel Corp. for its news and entertainment video programming from ABC Entertainment, ABC News and Disney Channel.The...

Mobile TV check up

ORLANDO, Fla.-Mobile television is still in its infancy-mostly gaining traction among early adopters and primarily young men-but the subscriber base has more than doubled from 3 million to about 7 million users in the past year, Kanishka Agarwal, vice president of mobile media at...

Mobile TV state of industry

ORLANDO, Fla.-Mobile television is still in its infancy-mostly gaining traction among early adopters and primarily young men-but the subscriber base has more than doubled from 3 million to about 7 million users in the past year, Kanishka Agarwal, vice president of mobile media at...

Alltel cooks up cable sponsorships

Alltel Corp. has worked out sponsorship agreements with several cable networks for programs on VH1, ESPN, Speed, the Discovery Channel, USA and CMT.The deal includes Alltel as the presenting sponsor of VH1's "The World Series of Pop Culture" (which it sponsored last year) and...

People

Cellular SouthCellular South announced it promoted four of its vice presidents to senior vice president positions. Suzy Hays was promoted to senior vice president of customer operations, where she will oversee overall marketing, branding, advertising and public-relations strategies. She has been with the company...

Verizon Vcast Mobile TV details

Verizon Wireless launched its streaming mobile TV service last week with little of the expected fanfare. The service, dubbed Vcast Mobile TV, uses MediaFLO USA Inc.'s technology and network, with Verizon Wireless initially offering the service in 20 markets across the country. The service...

VCAST TV SHOWS PROMISE

Despite Verizon Wireless' attempt to downplay the launch of its Vcast Mobile TV service, the availability of the streaming TV service in the Denver area forced-and I do mean forced-a quick trip to the mall so we could check out the new offering.Verizon Wireless...

VCAST MOBILE TV IN DENVER: THE REVIEW

Despite Verizon Wireless' attempt to downplay the launch of its Vcast Mobile TV service, the availability of the streaming TV service in the Denver area forced-and I do mean forced-a quick trip to the mall so we could check out the new offering.Verizon Wireless...

MVNOs test variety of biz models

As the flurry of mobile virtual network operators that launched in 2006 start to settle in, some are proclaiming customer gains with stand-alone business models-but MVNOs are also taking alternate tracks to promote their brands and content. Both Helio L.L.C. and Amp'd Mobile reported...

Verizon Wireless gets exclusive with ESPN : Multiyear deal means Vcast customers can tune into sports coverage, content

The content and user interface of the short-lived Mobile ESPN L.L.C. mobile virtual network operator is set to be resurrected as an addition to Verizon Wireless' Vcast data service. ESPN and Verizon Wireless said that they have signed an exclusive, multiyear agreement to provide...

UrbanWorld forms panel in bid to expand

UrbanWorld Wireless announced a high-profile advisory board in an effort to move beyond mobile content into the broader world of digital media.The company has tapped a couple of familiar names: Jon Bukosky, managing partner at BFD/ventures and the former head of content at m-Qube,...

Worst of the Week: Rantings of a madman

Hello! And welcome to our Thursday column, Worst of the Week. There's a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCR Wireless News the chance to rant and rave about whatever rubs...

Verizon Wireless gets exclusive on Mobile ESPN content

The content and user interface of the short-lived Mobile ESPN L.L.C. mobile virtual network operator is set to be resurrected as an addition to Verizon Wireless' Vcast data service. ESPN and Verizon Wireless said that they have signed an exclusive, multi-year agreement to provide...

More Web traffic, more on-deck friction: Carriers could force smaller content providers to work with ‘official’ marketing firms

Like real estate, mobile advertising is all about location. And carriers are scrambling to cash in on the most desirable territory in wireless data: the deck.Network operators are hastily choosing mobile marketing partners and developing strategies for placing banner ads, clickable links and other...

Mobile marketing fire heats up

The Hyperfactory is expanding its mobile advertising offerings with an ad-buying network designed to generate marketing messages across wireless applications.The New Zealand-based outfit hopes to offer a one-stop shop for companies looking to tout their brands on the wireless Web, as well as in...

One-stop ad shops

The latest player in the wireless advertising arena hopes to provide a one-stop shop for companies looking to deploy marketing campaigns across mobile platforms. And it's set to lock horns with a rare veteran in the space.Millennial Media debuted this month, touting $6.3 million...

Comedy Central heads miniscule mobile TV audience

Comedy Central's "The Daily Show" is far and away the television program that consumers are most interested in watching on mobile telephones. During the second quarter of 2006, the Comedy Central show was the most popular show for mobile video customers, followed by ABC's...

Etc.

What goes better than ringtones and rap? Not much. Multi-platinum selling rap artist Chingy has gone the extra step and today can announce girlfriends' names when they call their friends' cell phones. Chingy has replaced the word ``girl'' in the chorus line of his...

Keeping the buzzards at bay

Several weeks ago I wrote a eulogy for fallen mobile virtual network operator Mobile ESPN. In it I cited the MVNO's lofty aspirations for the wireless space, but noted that the company misjudged the market's appetite for a sports-focused operator with little pricing differentiation....

Analyst Angle: MVNOs need to play the game within its current boundaries

Editor's Note: Welcome our Monday feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Current Analysis’ Peter Jarich, M:Metrics’ Seamus McAteer...