NEW YORK-Outlining Walt Disney Co.'s strategy for tackling a consumer-driven TV future, Anne Sweeney, co-chair of Disney Media Networks and president of Disney-ABC TV, revealed some of the company's numerous new-media initiatives around the globe at Mipcom, an international programming sales conference. Mobile TV,...
By Claire AtkinsonNEW YORK—Outlining Walt Disney Co.'s strategy for tackling a consumer-driven TV future, Anne Sweeney, co-chair of Disney Media Networks and president of Disney-ABC TV, revealed some of the company's numerous new-media initiatives around the globe at Mipcom, an international programming sales conference...
Sprint Nextel announced that it will sell the Motorola Slvr, Krzr and Razr sometime in "early November." We're trying to figure out exactly why Sprint Nextel issued this press release. Why didn't Sprint Nextel just wait until the phones were actually available before they...
The mobile virtual network operator space has been a-buzz lately, with a new MVNO launched, one closing shop, another sold and yet another expanding its service offering beyond handsets into laptop cards. Following is a look at five areas experts said MVNOs need to...
We are gathered here today to mourn the passing of a friend, a pioneer an innovator: Mobile ESPN.First of all I want to thank all of those how showed up today, especially the true supporters of Mobile ESPN, those who actually signed up for...
Hello! And welcome to our Thursday column, Worst of the Week. There's a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCR to rant and rave about whatever rubs us the wrong way....
SAN DIEGO—Just a few days after the Mobile ESPN flameout, an executive from the mobile virtual network operator was named chief executive of Soapbox Mobile, a mobile marketing solutions company. Vladimir Edelman has been named chief executive officer of Soapbox. He joins the company...
BURBANK, Calif.—It will cost The Walt Disney Co. about $30 million to shut down its Mobile ESPN MVNO, but the company remains positive on the prospects for its Disney Mobile service, according to Disney’s chief financial officer. Thomas Staggs, senior executive vice president and...
Those performing autopsies on Mobile ESPN will find plenty of causes of death. But mobile advertising revenues could have offered a lifeline to the doomed mobile virtual network operator. Analysts agree that the sports network's ambitious wireless effort failed on several fronts. The company...
IRVINE, Calif.-Mobile search vendor AskMeNow said it launched a national TV advertising campaign to promote its search service. The company's ad campaign includes 30-second spots that demonstrate the service. The spots will appear on channels including Comedy Central, VH1, ESPN and Fox News, said...
Here's what got the RCR Wireless News editorial staff talking at the water cooler last week: Mobile ESPN is out of the game. Who knew ESPN stood for Eliminate Service Plan Now?Although it wasn't entirely unexpected, it's still surprising that Mobile ESPN was K.O.'ed...
SAN DIEGO-Digital Orchid is looking to expand its portfolio and global footprint with the acquisition of mobile game publisher Blue Tech. Blue Tech is a 2-year-old vendor based in Madrid, Spain, and is the parent company of Java developer Kato Studios. Digital Orchid provides...
NEW YORK-Mobile ESPN seemed to have all the qualities of a successful MVNO: a highly successful brand and recognized brand, a unique user interface, slick handsets and content that would appeal to its sports-enthusiast demographic. But after eight months on the market, the mobile...
Hello! And welcome to our Thursday column, Worst of the Week. There's a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCR Wireless News to rant and rave about whatever rubs us the...
NEW YORK—After a mere eight months on the market, Mobile ESPN has decided to get out of the mobile virtual network operator business. The brand’s entrance into the wireless space was eagerly anticipated, scrutinized and praised for its innovative user interface, but handset problems...
SAN DIEGO—Digital Orchid is looking to expand its portfolio and global footprint with the acquisition of mobile game publisher Blue Tech. Blue Tech is a 2-year-old vendor based in Madrid, Spain, and is the parent company of Java developer Kato Studios. Digital Orchid provides...
IRVINE, Calif.—Mobile search vendor AskMeNow said it launched a national TV advertising campaign to promote its search service. The company’s ad campaign includes 30-second spots that demonstrate the service. The spots will appear on channels including Comedy Central, VH1, ESPN and Fox News, said...
The brave new world of wireless advertising is giving rise to a wide variety of business arrangements between network operators, content owners and mobile marketing firms. And carriers are working to ensure their place in the value chain. Marketing messages on the wireless Web...
LITTLE ROCK, Ark.-Alltel Corp. is set to begin a major advertising push for its MyCircle offer, which allows customers to place unlimited calls to up to 10 wireless or wireline numbers from any carrier. The MyCircle offer requires that customers be on a postpaid...
LITTLE ROCK, Ark.—Alltel Corp. is set to begin a major advertising push for its MyCircle offer, which allows customers to place unlimited calls to up to 10 wireless or wireline numbers from any carrier. The MyCircle offer requires that customers be on a postpaid...
Most of the new generation of mobile virtual network operators are less than six months into their operations, but that hasn't prevented a recent spate of speculation and rumors about how well they are doing. Analysts have generally predicted that there will be some...
SAN FRANCISCO--The audience for mobile TV grew 45 percent to 3.7 million subscribers in the second quarter of 2006 as news, weather and sports channels topped the list as the most-watched content, according to a new report by consumer research firm Telephia. The study...
Sprint Nextel Corp. is expected to become the first Tier 1 carrier to officially step onto the mobile marketing playground this week, tapping Enpocket in an effort to generate revenues by delivering advertising messages through its wireless Web service. Industry sources say New York-based...
BRISTOL, Conn.-Mobile ESPN L.L.C. reported plans to offer college football fans the chance to watch up to 25 live games each month during the season from their Mobile ESPN wireless phones. The mobile virtual network operator announced that it will offer live video from...
