SINGAPORE-Cellular subscribers in seven Asia-Pacific markets soon will be able to receive an international version of Mobile ESPN sports content. The Bridge Mobile Alliance plans to distribute ESPN Star Sports content and service applications; the move is part of Bridge Mobile's regional service strategy...
SINGAPORE—Cellular subscribers in seven Asia-Pacific markets soon will be able to receive an international version of Mobile ESPN sports content. The Bridge Mobile Alliance plans to distribute ESPN Star Sports content and service applications; the move is part of Bridge Mobile’s regional service strategy...
NASHVILLE, Tenn.-Mobile virtual network operator Mobile ESPN L.L.C. said it plans to offer roadside assistance services to its customers via insurance and warranty company Asurion. The service is expected to cost $3 per month and include 24-hour towing, lockout assistance, tire changes and fueling...
NASHVILLE, Tenn.—Mobile virtual network operator Mobile ESPN L.L.C. said it plans to offer roadside assistance services to its customers via insurance and warranty company Asurion. The service is expected to cost $3 per month and include 24-hour towing, lockout assistance, tire changes and fueling...
It seems there's a new mobile virtual network operator for just about every interest, age and ethnic group in the United States. And each operator has a different strategy about how to reach its target. Retailing strategies were simpler when the first couple of...
By Alice Z. Cuneo SAN FRANCISCO—It cost $4 billion to turn it into one of the best known names in the country, a future-forward, dynamic brand with a strong connection to young consumers and a share lead in the wireless marketplace. Yet, in 2007,...
Post-CTIA Wireless 2006, the pundits and ponderers have plenty to chew on. With the conference showcasing the leading edge, the bleeding edge and the receding edges of the wireless industry and mobile technology, it offered a view of where the industry has come from...
This year is supposed to be the Year of the Launch for the new generation of mobile virtual network operators, the time when these MVNOs get on their feet and begin to gain traction in the wireless race. With several high-profile MVNOs already launched,...
LAS VEGAS-The wireless industry has seen some major changes in the past few months, from Cingular Wireless L.L.C.'s launch of the world's first HSDPA high-speed mobile data network to Sprint Nextel Corp.'s announcement to form a joint venture with several cable companies to the...
LAS VEGAS-With fog, fireworks and a helping hand from Mickey Mouse, Disney Mobile announced the launch of its cellular service at CTIA. Steve Wadsworth, president of the Disney Internet Group, joked that the towering on-stage model of the silver Pantech flip-phone that Disney...
LAS VEGAS-Sprint Nextel Corp. doesn't expect to add many new mobile virtual network operators to its network and plans to take time to digest the ones it already has and see how they do, company officials said at CTIA Wireless 2006.Len Lauer, Sprint Nextel's...
LAS VEGAS—Recently launched sports-oriented mobile virtual network operator Mobile ESPN L.L.C. reported a deal with network partner Sprint Nextel Corp. to expand the distribution of Mobile ESPN phones and services to at least 500 Sprint Nextel retail locations in the United States and Puerto...
LAS VEGAS—Sprint Nextel Corp. doesn’t expect to add many new mobile virtual network operators to its network, and plans to take time to digest the ones it already has and see how they do, company officials said during a roundtable Monday afternoon. Len Lauer,...
All signs point to the Walt Disney Co. gearing up to jump into the wireless space soon. The company's mobile virtual network operator's Disney Mobile Web site has been stepping up efforts to lure would-be subscribers to the service, as well as offering hints...
BRISTOL, Conn.-With Major League Baseball's spring training winding down, two wireless players are gearing up to bring baseball content to their subscribers in time for opening day. Mobile virtual network operator Mobile ESPN L.L.C. announced a suite of content focused on the 2006 baseball...
BRISTOL, Conn.—With Major League Baseball’s spring training winding down, two wireless players are gearing up to bring baseball content to their subscribers in time for opening day. Mobile virtual network operator Mobile ESPN announced a suite of content focused on the 2006 baseball season....
LAS VEGAS-Wireless issues played second fiddle to convergence and net neutrality at last week's United States Telecom Association's first TelecomNext conference in Las Vegas, though a handful of executives touched on expanding wireless services during keynote addresses. Despite lacking the name cache of more...
BRISTOL, Conn.-ESPN announced an international push for its ESPN-branded mobile content. The company said the new initiatives target wireless customers in Canada, Europe and Latin America and covers a variety of content including sports news and information, video, ringtones, wallpaper, wireless Internet sites and...
BOULDER, Colo.-The Mobile Marketing Association revised its "consumer best practices," updating the guidelines to include chat services, interactive television, and viral and affiliate marketing. The rules are designed to establish a standard, efficient platform for brands, advertisers and carriers looking to market to wireless...
BURNABY, Canada-Fortuna Gaming Corp., a Canadian-based company focused on online and mobile gambling, sees mobile gambling as a big part of its future and eventually wants to launch a mobile virtual network operator service for gambling enthusiasts. "The long-term vision is to develop the...
BURNABY, Canada—Fortuna Gaming Corp., a Canadian-based company focused on online and mobile gambling, sees mobile gambling as a big part of its future and eventually wants to launch a mobile virtual network operator for gambling. "The long-term vision is to develop the ultimate Mobile...
BOULDER, Colo.—The Mobile Marketing Association revised its "consumer best practices," updating the guidelines to include chat services, interactive television and viral and affiliate marketing. The rules are designed to establish a standard, efficient platform for brands, advertisers and carriers looking to market to wireless...
BRISTOL, Conn.—ESPN announced an international push for its ESPN-branded mobile content. The company said the new initiatives target wireless customers in Canada, Europe and Latin America and covers a variety of content including sports news and information, video, ringtones, wallpaper, wireless Internet sites and...
ATLANTA—Cingular Wireless L.L.C. expanded its mobile TV offerings, launching a streaming video service featuring short clips from 18 channels. Cingular Video is available free to subscribers purchasing the carrier’s unlimited 3G data plan, which costs $20 a month. Content providers for the service include...
