Mobile advertising has come a long way since the early days of "American Idol." The hit show is credited with catalyzing text messaging in North America, generating more than 13 million messages during the 2004 season from fans voting via their mobile phones. Mobile...
A pair of highly anticipated mobile virtual network operators began shedding light on their planned service offerings last week as they gear up for their respective launches in the coming months. The MVNOs will join a market already crowded with the likes of Mobile...
With the announcement of a joint CDMA handset venture between Sanyo Electronics Co. Ltd. and Nokia Corp., U.S. CDMA carriers could benefit from increased competition among vendors, and mobile virtual network operators might have a new option as they seek exclusive handsets to attract...
NORTH HOLLYWOOD, Calif.—The Walt Disney Internet Group has set up a pre-launch Web site for its planned mobile virtual network operator service, Disney Mobile.The site allows interested consumers to sign up for information about the cellular service and indicates a launch date of this...
The hype surrounding mobile virtual network operators has created a new segment of the mobile industry with MVNO enablement, and a myriad of companies are eager to tell would-be operators the best way to plunge into the MVNO space. Last week, DBS Communications launched...
DETROIT-ESPN's long-awaited mobile virtual network operator, Mobile ESPN, officially kicks off nationwide service Sunday during Super Bowl XL. The service targets sports fans by providing access to information such as sports scores, statistics and breaking news, as well as personalized text message alerts, fantasy...
Steve Jobs may have just taken one step closer to wireless. The head of Apple Computer Inc. landed a spot on the board of The Walt Disney Co. last week under the terms of Disney's $7.4 billion buyout of computer animation studio Pixar. While...
With the first few mobile virtual network operators out of the starting gate and more marching to the post, 2006 looks to be the year of the launch. After 2005, during which several MVNOs spent gearing up for and touting their upcoming launches, the...
While most of the country was busy with last-minute shopping trips, President Bush was retaliating against the latest attack on his presidency-reports of a secret program to spy on Americans.After a day of cloudy "no comments," Bush owned up to the program, which was...
Editor's note: At the end of each year, the RCR Wireless News editorial staff looks back on the news events that made headlines and decides which were the most significant, industry-impacting stories during the past 12 months. While our list does not include the...
Editor's note: At the end of each year, the RCR Wireless News editorial staff looks back on the news events that made headlines and decides which were the most significant, industry-impacting stories during the past 12 months. While our list does not include the...
For the past few years, the strategy for U.S. carriers looking to retain customers was simple: offer subscribers a slick new handset at no charge. But in today's transitory market-where profit margins from voice services continue to thin as data revenues just begin to...
LOS ANGELES-Brightpoint Inc. announced an agreement to distribute products for mobile virtual network operator Amp'd Mobile Inc. The Indiana-based distributor of phones and accessories will perform inventory management, product fulfillment and distribution, returns management and credit services for Amp'd, which is slated to launch...
LOS ANGELES-Brightpoint Inc. announced an agreement with yet another mobile virtual network operator, inking a deal to distribute products for Amp'd Mobile.The Indiana-based distributor of phones and accessories will perform inventory management, product fulfillment and distribution, returns management and credit services for Amp'd, which...
BELLEVUE, Wash.-The Mobile Marketing Association continues to gain momentum, adding more than six dozen members worldwide in the last three months. The nonprofit organization, which seeks to push the growth of mobile marketing by clearing industry obstacles and establishing best-practices guidelines, announced new members...
BELLEVUE, Wash.-The Mobile Marketing Association continues to gain momentum, adding more than six dozen members worldwide in the last three months.The nonprofit organization, which seeks to push the growth of mobile marketing by clearing industry obstacles and establishing best-practices guidelines, announced new members including...
NEW YORK-Mobile ESPN L.L.C.'s unveiled rate plans for the trial launch of its mobile virtual network operator service that rolled out this week in a handful of markets. The postpaid plans include a bundle of voice and wireless data services using Sprint Nextel Corp.'s...
NEW YORK-Mobile ESPN L.L.C.'s unveiled rate plans for the trial launch of its mobile virtual network operator service that rolled out this week in a handful of markets. The postpaid plans include a bundle of voice and wireless data services using Sprint Nextel Corp.'s...
SAN FRANCISCO-Audience demographics vary drastically among U.S. mobile sports Web sites, according to a study from research firm Telephia.Figures from the company's monthly report indicate wireless users who visited CNN-Sports Illustrated on their handsets were twice as likely to be black as visitors to...
Surfing the wireless Web can be downright painful. More than two-thirds of all U.S. adults access the Internet from personal computers, according to a recent study from the Pew Internet & American Life Project, and 70 million Americans were logging onto the Web every...
BRISTOL, Conn.-Mobile ESPN L.L.C. reported a deal with electronics retailer Best Buy to support the launch of the Mobile ESPN mobile virtual network operator service beginning Nov. 1. Mobile ESPN said consumers in a handful of pre-launch markets-Austin and San Antonio, Texas; Minneapolis; and...
LOS ANGELES-SK Earthlink Inc. followed through on previous claims that it was looking at a new name for its planned mobile virtual network operator service, unveiling the newly christened Helio Inc. brand that the company plans to use when it launches next spring. The...
BRISTOL, Conn.-Mobile ESPN L.L.C. reported a deal with electronics retailer Best Buy to support the launch of the Mobile ESPN mobile virtual network operator service beginning Nov. 1. Mobile ESPN said consumers in a handful of pre-launch markets-Austin and San Antonio, Texas; Minneapolis; and...
LOS ANGELES-SK Earthlink Inc. followed through on previous claims that it was looking at a new name for its planned mobile virtual network operator service, unveiling the newly christened Helio Inc. brand that the company plans to use when it launches next spring. The...
