ONLINE ADVERTISERS ARE INCREASINGLY LOOKING to deliver highly targeted come-ons to consumers on their cellphones.Indeed, the wireless advertising market is expected to explode in the next few years as marketing …
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A San Francisco-based startup is hoping to cater to on-the-go cellphone users who, um, need to go.Yojo Mobile unveiled MizPee, a wireless Internet-based application that provides information on public bathrooms …
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Egg on your Facebook: Beacon ad platform illuminates challenges for mobile marketing
by jscarboby jscarboWireless carriers and mobile marketers are very much in the dark about how to approach consumers on their phones, but Facebook’s Beacon has helped light the way. The way not …
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Editor’s Note: Welcome to On the Margins, a feature for RCR Wireless News’ weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in …
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Editor’s Note: Welcome to On the Margins, a feature for RCR Wireless News’ weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in …
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Editor’s Note: Welcome to Yay or Nay, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. Every week we’ll review a new wireless application or …
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Publishers are trying to strike a delicate balance in these early days of the mobile Web: How do you offer enough eye candy to a make a site compelling without …
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Bango unveiled a link that allows users to send online content to their mobile phones.The Bango Button was created for blogs and social networking sites as a way to bridge …
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Research In Motion Ltd. is targeting small and medium-sized businesses with a new BlackBerry software offering for up to 30 users.The Waterloo, Ontario-based developer released BlackBerry Professional Software, a “streamlined” …
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For a show that bills itself as a bleeding-edge event with a multiple personality disorder (One Show. Two Personalities.) last week’s CTIA Wireless I.T. & Entertainment conference in San Francisco …
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Margins Check: YouTube competition, Facebook’s value, the writer’s strike and more
by jscarboby jscarboEditor’s Note: Welcome to On the Margins, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events …
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Handset art Virgin Mobile USA and LG Electronics announced six specially commissioned handpanted Aloha handsets that will be auctioned off to support youth homeless charities. The project is part of …
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Wow. Three days, a few hundred miles of walking, too much alcohol and too few good meals. Or in other words, a typical CTIA event. While this year’s event seemed …
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So this is what they mean by “One show, two personalities.” Wednesday’s keynote coupled the buttoned-down executive style of Research In Motion Ltd. with the hip, edgy verve of Facebook. …
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Back to the Bay: CTIA Wireless I.T. & Entertainment 2007 set to kick off in San Francisco
by jscarboby jscarboAfter a one-year hiatus when the show visited Los Angeles, the CTIA Wireless I.T. & Entertainment event is back in the city by the Bay for 2007. The move is …
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Virgin Mobile USA L.L.C. has partnered with Intercasting to offer its customers direct access from select handsets to a range of social-networking sites. The service is initially available on three …
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User-generated content is finding an audience in mobile. But it appears the early successes in the space may have more to do with connecting with others and less to do …
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THE IPHONE HAS given birth to the iEcosystem. Whether that’s a good thing, though, is debatable.Apple Inc.’s decision to bar third-party developers from building applications for its high-profile device has …
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Social networking sites MySpace and Facebook are using valuable deck space to extend their offerings to mobile users, according to new figures from M:Metrics.MySpace, which has deals with AT&T Mobility, …
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Editor’s Note: Welcome to On the Margins, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events …
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It appears the case has been made for mobile TV. The big question now is, what do on-the-go users want to watch? Once a questionable proposition even for early adopters, …
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Editor’s Note: Welcome to On the Margins, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events …
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User-generated content to drive mobile video: New players tap consumers to bolster business models
by jscarboby jscarboThe myriad of startups on the user-generated mobile video playground seem to be attracting impressive numbers. But turning those consumers into dollars may be more difficult than acquiring them in …
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Maybe it’s fitting that the two newest players in mobile social networking are named after sea creatures. Because they’re diving into a very crowded pool.Cellfish Media L.L.C. is hoping to …
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There’s a social networking site and community for every group imaginable these days. But there’s a shortage of altruistic measures in this race to embrace a digital community; media companies …