BROWSING: Globys

Churn is one of the most important metrics by which an operator is measured. In a saturated telecom market such as the U.S., it becomes particularly important to keep customers because it is so much more expensive to acquire new ones. But churn-related analytics...

Globys uses big data analytics as the underpinning for its offerings for mobile operators, particularly in terms of marketing. RCR Wireless News posed a series of questions on big data trends to Globys' CEO Derek Edwards, with an eye toward what value big data brings...