BROWSING: iPhone X

Hate to say I told you so, but the iPhone X is not the roaring success Apple hoped it would be. The reason is as obvious as the nose on your face. However, I wonder whether Apple executives really understand the problem. Let me...

Typically, the next iPhone flies off the shelves with long lines around the corner. Not this year. Apple has taken a new marketing approach this year that is creating lots of confusion. Investors and customers simply don’t know what to expect. Reports say this...