NARB concurs with recommendation that AT&T 'discontinue or modify' claims about the availability of NTN coverage
The National Advertising Review Board (NARB) has agreed with the previous recommendation made by a panel of the BBB National Programs’ National Advertising Division (NAD) that AT&T “discontinue or...
Join Carrie Charles on this episode of 5G Talent Talk as she engages in an insightful conversation with Donna Johnson, the Chief Marketing Officer of Cradlepoint. Donna shares her remarkable journey to the C-suite, emphasizing the importance of curiosity and adaptability in career growth....
This week, Spirent Communications' Chief Marketing Officer Cheryl Ragland discusses how telecom marketing has changed in recent years due to things like the pandemic and evolving customer expectations. She also assesses the value of hype when it comes to new technologies hitting the market.
https://soundcloud.com/rcrwirelessnews/well-technically-there-is-some-value-in-the-marketing-hype-ep-108?si=b82a6825ed794d2eb2f1b1a29dbb39cd&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing
Perception is an important piece of the puzzle for every successful company. It is vital to communicate your story so investors, customers, the media, regulators, and in fact, everyone perceive the company as growing, moving in the right direction and doing the right thing....
Over three decades as a Technology Industry Analyst, my brand has now expanded to the Tech Influencer space. Over that time, I have learned many important lessons, which every marketing executive needs to know. The marketplace is getting noisier and more chaotic. Today, the...
Business growth often requires the adoption of the latest technologies. These innovations include artificial intelligence (AI) and cloud computing (CC). While these are two separate technologies, recent advancements have shown the possibility and benefits of their integration.
In its broadest definition, AI refers to machines...
The marketing mantra of right offer, right customer, right time has been around for years, and in the telecoms industry offers have been relatively straightforward. Every communications service provider (CSP) has a system that sends alerts to customers (e.g. for topping up pre-paid accounts)...
As workforce trends shift, companies have begun rethinking talent management strategy. With the youngest generations entering the workforce, companies are tasked with finding a way to keep them engaged and employed. In this episode, The Heart of Tech founder Carolina Milanesi discusses workforce trends...
Those interested in throwing a 5G-themed dinner party, may already be aware of the “exquisite” Torres 5G Garnacha red wine from Spain. T-Mobile US, however, has given us yet another option to serve our thirsty guests, and unlike the Torres winemakers, T-Mobile is in...
British car brand Land Rover has utilised Sigfox connectivity in an interactive marketing campaign to encourage UK drivers to book a test drive. The campaign saw a 10-fold jump in responses compared with regular print marketing, and a 24-fold return-on-investment for the car maker.
Sigfox...
Is IoT the future of direct marketing?
In the latest demonstration of how IoT has the potential to disrupt the marketing sector, WND UK, the UK’s Sigfox Network Operator, and Ebi, print and fulfillment specialists, are enabling live communication over Sigfox’s IoT network with potential...
Once again, the game of
influencer marketing is changing. In recent years, I have met quite a few very
interesting and successful people called social media influencers. They are
regular people who, over time, have cracked the code and become top
influencers. Following them I have seen how...
Does your influencer marketing program work, or is it a total waste of time and money? The answer is simple: it depends. The vast majority of influencer marketing is probably not worth it. So much effort is a waste for a simple reason we...
Let me share a secret with you—something every very successful marketer uses, but they may not think of it this way. Something I learned from my pet dog. I call it pack mentality. As human beings, we are animals. As animals, there are many...
According to Gartner, the Internet of Things (IoT) will grow to 26 billion interconnected devices by 2020. This means plenty of unchartered territory for a mobile carrier industry looking to keep up with this growing trend. So, what’s the best way to adapt to the industry-wide changes...
What is influence marketing? As it turns out, I have been an influence marketer for three decades. Who knew? And, one way or another, this affects every business. Let me share some important thoughts with you as one of these influencers. Companies use influencers...
Defining digital transformation.
Digital transformation is a term that has reached just about every company in every industry. It has been debated by analysts, thought leaders and executives. Digital transformation is a broad concept for the fundamental transformation of companies to a more technology reliant...
Defining digital transformation
Digital transformation is a term that has reached just about every company in every industry. It has been debated by analysts, thought-leaders, executives – you name it. Digital transformation is a broad concept for the fundamental transformation of companies to a more...
Smart vending machine for today and tomorrow
Vending machines are a $7 billion industry in the United States, and there is reportedly one vending machine for every 55 people, according to Eurotech. Globally, the installed base is expected to reach 35.2 million units by 2015....
Smart vending machine for today and tomorrow
Vending machines are a $7 billion industry in the United States, and there is reportedly one vending machine for every 55 people, according to Eurotech. Globally, the installed base is expected to reach 35.2 million units by 2015....
A cereal company with a data issue
The Kellogg Company operates in 180 countries, providing ready-to-eat cereals and other food products with brands including Froot Loops, Frosted Flakes, Special K, Rice Krispies, Pop Tarts, Eggo Waffles, Nutri-Grain Bars and Corn Flakes. Margins are tight in...
A cereal company with a data issue
The Kellogg Company operates in 180 countries, providing ready-to-eat cereals and other food products with brands including Froot Loops, Frosted Flakes, Special K, Rice Krispies, Pop Tarts, Eggo Waffles, Nutri-Grain Bars and Corn Flakes. Margins are tight in...
Heineken launched a global marketing campaign, partnering with the Bond franchise and using Microsoft Azure for "technically demanding" promotions, including one for the UEFA Champions League that required low latency and support for over one million users, according to a case study provided by...
