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AT&T told to come back to Earth with space coverage claims

NARB concurs with recommendation that AT&T 'discontinue or modify' claims about the availability of NTN coverage The National Advertising Review Board (NARB) has agreed with the previous recommendation made by a panel of the BBB National Programs’ National Advertising Division (NAD) that AT&T “discontinue or...

A New Perspective on 5G with Donna Johnson of Cradlepoint

Join Carrie Charles on this episode of 5G Talent Talk as she engages in an insightful conversation with Donna Johnson, the Chief Marketing Officer of Cradlepoint. Donna shares her remarkable journey to the C-suite, emphasizing the importance of curiosity and adaptability in career growth....

Well, technically… there’s (some) value in the marketing hype: Spirent Communications’ Cheryl Ragland (Ep. 108)

This week, Spirent Communications' Chief Marketing Officer Cheryl Ragland discusses how telecom marketing has changed in recent years due to things like the pandemic and evolving customer expectations. She also assesses the value of hype when it comes to new technologies hitting the market. https://soundcloud.com/rcrwirelessnews/well-technically-there-is-some-value-in-the-marketing-hype-ep-108?si=b82a6825ed794d2eb2f1b1a29dbb39cd&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing

Kagan: AT&T and AT&T Mobility are losing perception battle

Perception is an important piece of the puzzle for every successful company. It is vital to communicate your story so investors, customers, the media, regulators, and in fact, everyone perceive the company as growing, moving in the right direction and doing the right thing....

Well, technically… Gen Z has officially entered the workforce: Intel’s Gabby Mann (Ep. 99)

Gabby Mann is a product sales specialist in Intel Corporation's Sales and Marketing Rotational Program.

Kagan: Line blurs between industry analysts and tech influencers

Over three decades as a Technology Industry Analyst, my brand has now expanded to the Tech Influencer space. Over that time, I have learned many important lessons, which every marketing executive needs to know. The marketplace is getting noisier and more chaotic. Today, the...

The link between cloud computing and artificial intelligence (Reader Forum)

Business growth often requires the adoption of the latest technologies. These innovations include artificial intelligence (AI) and cloud computing (CC). While these are two separate technologies, recent advancements have shown the possibility and benefits of their integration. In its broadest definition, AI refers to machines...

How 5G SA opens the door to real-time, contextual and personalized marketing (Reader Forum)

The marketing mantra of right offer, right customer, right time has been around for years, and in the telecoms industry offers have been relatively straightforward. Every communications service provider (CSP) has a system that sends alerts to customers (e.g. for topping up pre-paid accounts)...

Rethinking Talent Management in the New World of Work with Carolina Milanesi

As workforce trends shift, companies have begun rethinking talent management strategy. With the youngest generations entering the workforce, companies are tasked with finding a way to keep them engaged and employed. In this episode, The Heart of Tech founder Carolina Milanesi discusses workforce trends...

T-Mobile US toasts 5G milestone with a bottle of gin

Those interested in throwing a 5G-themed dinner party, may already be aware of the “exquisite” Torres 5G Garnacha red wine from Spain. T-Mobile US, however, has given us yet another option to serve our thirsty guests, and unlike the Torres winemakers, T-Mobile is in...

Land Rover sees “unprecedented” response from Sigfox-based direct marketing

British car brand Land Rover has utilised Sigfox connectivity in an interactive marketing campaign to encourage UK drivers to book a test drive. The campaign saw a 10-fold jump in responses compared with regular print marketing, and a 24-fold return-on-investment for the car maker. Sigfox...

Interactive marketing campaign delivered over Sigfox’s IoT network

Is IoT the future of direct marketing? In the latest demonstration of how IoT has the potential to disrupt the marketing sector, WND UK, the UK’s Sigfox Network Operator, and Ebi, print and fulfillment specialists, are enabling live communication over Sigfox’s IoT network with potential...

Kagan: Influencer marketing is changing

Once again, the game of influencer marketing is changing. In recent years, I have met quite a few very interesting and successful people called social media influencers. They are regular people who, over time, have cracked the code and become top influencers. Following them I have seen how...

Kagan: Does your influencer marketing work or not?

Does your influencer marketing program work, or is it a total waste of time and money? The answer is simple: it depends. The vast majority of influencer marketing is probably not worth it. So much effort is a waste for a simple reason we...

Kagan: Pack mentality is key to successful marketing

Let me share a secret with you—something every very successful marketer uses, but they may not think of it this way. Something I learned from my pet dog. I call it pack mentality. As human beings, we are animals. As animals, there are many...

How IoT is Changing the Future of Mobile (Reader Forum)

  According to Gartner, the Internet of Things (IoT) will grow to 26 billion interconnected devices by 2020. This means plenty of unchartered territory for a mobile carrier industry looking to keep up with this growing trend. So, what’s the best way to adapt to the industry-wide changes...

Kagan: Influence marketing affects every business

What is influence marketing? As it turns out, I have been an influence marketer for three decades. Who knew? And, one way or another, this affects every business. Let me share some important thoughts with you as one of these influencers. Companies use influencers...

What is digital transformation?

Defining digital transformation. Digital transformation is a term that has reached just about every company in every industry. It has been debated by analysts, thought leaders and executives. Digital transformation is a broad concept for the fundamental transformation of companies to a more technology reliant...

What is digital transformation?

Defining digital transformation Digital transformation is a term that has reached just about every company in every industry. It has been debated by analysts, thought-leaders, executives – you name it.  Digital transformation is a broad concept for the fundamental transformation of companies to a more...

Cloud helps build smart vending machine of the future

Smart vending machine for today and tomorrow Vending machines are a $7 billion industry in the United States, and there is reportedly one vending machine for every 55 people, according to Eurotech. Globally, the installed base is expected to reach 35.2 million units by 2015....

Cloud helps build smart vending machine of the future

Smart vending machine for today and tomorrow Vending machines are a $7 billion industry in the United States, and there is reportedly one vending machine for every 55 people, according to Eurotech. Globally, the installed base is expected to reach 35.2 million units by 2015....

Kellogg’s turns to Amazon Web Services for data analytics

A cereal company with a data issue The Kellogg Company operates in 180 countries, providing ready-to-eat cereals and other food products with brands including Froot Loops, Frosted Flakes, Special K, Rice Krispies, Pop Tarts, Eggo Waffles, Nutri-Grain Bars and Corn Flakes. Margins are tight in...

Kellogg’s turns to Amazon Web Services for data analytics

A cereal company with a data issue The Kellogg Company operates in 180 countries, providing ready-to-eat cereals and other food products with brands including Froot Loops, Frosted Flakes, Special K, Rice Krispies, Pop Tarts, Eggo Waffles, Nutri-Grain Bars and Corn Flakes. Margins are tight in...

Microsoft Azure provides Heineken computing power for global promotions

Heineken launched a global marketing campaign, partnering with the Bond franchise and using Microsoft Azure for "technically demanding" promotions, including one for the UEFA Champions League that required low latency and support for over one million users, according to a case study provided by...