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Kellogg’s turns to Amazon Web Services for data analytics

A cereal company with a data issue The Kellogg Company operates in 180 countries, providing ready-to-eat cereals and other food products with brands including Froot Loops, Frosted Flakes, Special K, Rice Krispies, Pop Tarts, Eggo Waffles, Nutri-Grain Bars and Corn Flakes. Margins are tight in...

Microsoft Azure provides Heineken computing power for global promotions

Heineken launched a global marketing campaign, partnering with the Bond franchise and using Microsoft Azure for "technically demanding" promotions, including one for the UEFA Champions League that required low latency and support for over one million users, according to a case study provided by...

Microsoft Azure provides Heineken computing power for global promotions

Heineken launched a global marketing campaign, partnering with the Bond franchise and using Microsoft Azure for "technically demanding" promotions, including one for the UEFA Champions League that required low latency and support for over one million users, according to a case study provided by...

Verizon supercookies draw congressional attention

Senior Democratic members of the U.S. Senate Committee on Commerce, Science and Transportation on Jan. 20 asked Verizon Communications' CEO Lowell McAdam whether the wireless division would continue to use “supercookie” software, which is easy for third parties to exploit. Supercookies are an identification number used to...