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Voice as a commodity

Voice services are a tricky subject for wireless operators. While voice is regarded as the one true killer application for wireless carriers, many are forced to nearly give away voice service to keep up with the ultra-competitive wireless market. While carriers try to differentiate their...

Telephia works toward standard measurements: As wireless Web tracking takes off

As wireless Internet traffic becomes more of a reality, more and more firms are expected to pop up interested in measuring that traffic.Media Metrix is perhaps the most popular Internet tracking firm today, measuring surfing activity of all sorts on traditional landline Internet systems....

Association to craft wireless advertising standards

About 20 companies have joined a new association created to bring accountability to advertising seen on wireless devices.The Wireless Advertising Industry Association, created to develop standards and address technical, creative and business issues associated with advertising on mobile devices, met for the first time...

PEOPLE

TesscoTessco Technologies Inc. appointed Kevin P. Demery vice president and unit director of product and brand development. He will be responsible for electronic commerce, product management, strategic planning and all marketing communications. Demery has held senior sales and marketing positions with Ericsson Inc. and...

Powerful global players to dominate new millennium

The worldwide wireless industry is expected to pass a significant milestone sometime during 2000.With total mobile subscribers at the end of last year of about 315 million and a growth rate of nearly 8 percent this year, mobile subscribers are expected to surpass the...

UNIFIED MARKETING GOALS CAN INCREASE INT’L JV PROFITS

International joint ventures formed by manufacturing concerns, and the failure rates of these companies, have been well-documented over the years. The pioneering efforts of telecommunications service providers from developed countries, which have formed joint ventures to provide both goods and services in emerging markets,...

WIRELESS PORTALS: THE HIDDEN ENEMY?

Portals have a hidden agenda to capture the wireless e-commerce market.Carriers had better beware.Greek mythology chronicles the fall of the once-prosperous city of Troy, misled by the promise of a gift in the form of a Trojan horse. Looking back, it seems hard to...

POWERFUL GLOBAL PLAYERS TO DOMINATE NEW MILLENNIUM

The worldwide wireless industry is expected to pass a significant milestone sometime during 2000.With total mobile subscribers at the end of last year of about 315 million and a growth rate of nearly 8 percent this year, mobile subscribers are expected to surpass the...