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Home - M:Metrics - Page 2
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M:Metrics

  • M:Metrics wins ruling in Nielsen lawsuit

    by jscarbo November 13, 2007
    by jscarbo November 13, 2007

    After more than two years, M:Metrics had its day in court and prevailed. A court has ruled that the mobile research firm did not infringe on a patent owned by …

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  • For mobile content, it’s time to get sober

    by jscarbo October 23, 2007
    by jscarbo October 23, 2007

    The bloom is off the rose. And maybe it’s about time.A longtime stage for all sorts of hyperbole, the CTIA I.T. conference this year is different. If Monday’s pre-show events …

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  • Mobile ads hitting target: Mobile advertising effective at attracting prime demographics

    by jscarbo October 12, 2007
    by jscarbo October 12, 2007

    Mobile advertising recently got a boost from two announcements: the launch of advertising-subsidized mobile access to MySpace.com, and the advent of a U.K. mobile virtual network operator offering free wireless …

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  • Americans receptive to text ads, for now

    by jscarbo September 18, 2007
    by jscarbo September 18, 2007

    Americans are more responsive to text ads than their European counterparts, according to new figures from M:Metrics.But that trend isn’t likely to last.The Seattle-based market research firm found that Spanish …

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  • Social networking sites vye for viewers

    by jscarbo August 18, 2007
    by jscarbo August 18, 2007

    User-generated content is finding an audience in mobile. But it appears the early successes in the space may have more to do with connecting with others and less to do …

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  • Social networking targeting wireless

    by jscarbo August 15, 2007
    by jscarbo August 15, 2007

    Social networking sites MySpace and Facebook are using valuable deck space to extend their offerings to mobile users, according to new figures from M:Metrics.MySpace, which has deals with AT&T Mobility, …

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  • The MMS disconnect

    by jscarbo August 11, 2007
    by jscarbo August 11, 2007

    TIER-ONE CARRIERS IN THE FALL OF 2004 committed that they would be fully MMS-interoperable, enabling U.S. consumers to send photos, video clips and other goodies to users on any other …

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  • Dog Days of Summer?

    by jscarbo August 7, 2007
    by jscarbo August 7, 2007

    Editor’s Note: Welcome to Reality Check, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. We’ve gathered a group of visionaries and veterans in the …

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  • Amp’d, Adderton and the case for content: MVNO heralded for thinking different

    by jscarbo July 28, 2007
    by jscarbo July 28, 2007

    Are there lessons to be learned following Amp’d Mobile Inc.’s rapid fall from the grace of mobile entertainment? Will new and existing players be more hesitant in their pursuit of …

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  • Creativity MIA in mobile gaming

    by jscarbo July 7, 2007
    by jscarbo July 7, 2007

    HOLLYWOOD, Calif.-Hollywood and gaming have been cohorts for quite a while, but their relationship is budding in new ways as film and TV properties look to drive their brand beyond …

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  • APPLE’S SHOW: AT&T ‘s details

    by jscarbo June 16, 2007
    by jscarbo June 16, 2007

    AT&T Mobility says more than a million customers have signed up for information regarding the much-hyped iPhone, and Apple Inc.’s Steve Jobs has said that he expects the device to …

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  • WHO ARE YOU?: Finding mobile user game of 20 Questions

    by jscarbo May 5, 2007
    by jscarbo May 5, 2007

    Like a kid futilely looking for a sugar fix, mobile advertising companies are struggling to cope with an empty cookie jar.Online advertisers and publishers have long used cookies to make …

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  • MMA pushes into EMEA

    by jscarbo April 26, 2007
    by jscarbo April 26, 2007

    The Mobile Marketing Association is going global with a new chapter for Europe, the Middle East and Africa. The new chapter comprises more than 150 brands, agencies and other players …

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  • M:Metrics software tracks behavior

    by jscarbo March 31, 2007
    by jscarbo March 31, 2007

    M:Metrics launched a meter-based software program that operates in the background of handsets as it compile wireless subscribers usage and behavior data to its clients. MeterDirect has been live as …

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  • Flash Lite’s simplicity is boon for mobile

    by jscarbo March 29, 2007
    by jscarbo March 29, 2007

    Developers agree that Flash Lite isn’t the best platform for delivering immersive, 3-D titles with eye-popping graphics and console-like gameplay.Which is why it may be perfect for mobile.Developers for years …

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  • T-Mobile USA rocks out with Nokia’s XpressMusic: Analyst applauds product’s features

    by jscarbo March 24, 2007
    by jscarbo March 24, 2007

    In case you’ve been hiding under a rock, music phones are hot. But simple usability, clear directions and “out of the box” pleasures have varied across the industry, according to …

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  • ‘Google phone’ rumors run rampant: Convergence offers fertile ground for speculation

    by jscarbo March 24, 2007
    by jscarbo March 24, 2007

    THE HEADY MIX of mobility, computing and the Internet now sweeping the mobile industry is akin to getting gassed with nitrous oxide at the dentist. Suddenly, preposterous notions seem plausible, …

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  • Americans reticent on mobile music, study finds

    by jscarbo March 21, 2007
    by jscarbo March 21, 2007

    Carriers are falling flat in their efforts to become a kind of wireless iTunes, according to new figures from M:Metrics.Less than 1 percent of all U.S. mobile users downloaded songs …

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  • Music: place-shifting’s next frontier

    by jscarbo March 12, 2007
    by jscarbo March 12, 2007

    While the wireless world and “Apple fanboys” wait breathlessly for the iPhone, Daren Tsui is hoping to turn mass-market phones already on the market into on-the-go digital music players.The CEO …

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  • Mobile music fails to find its rhythm

    by jscarbo February 24, 2007
    by jscarbo February 24, 2007

    In these early days of mobile entertainment, full-track download services are a bit like the weather: everyone complains about them, but no one seems to be doing much about them.While …

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  • The 3GSM handset party: who’s doing what to whom? : Vendors tout global portfolios, while U.S. awaits CTIA show

    by jscarbo February 17, 2007
    by jscarbo February 17, 2007

    At the 3GSM World Congress, as at other major industry confabs, there are gadgets galore. And then there are the market-based strategies and financial plans behind them. Attempting to translate …

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  • European mobile TV users discontinue service more often than not

    by jscarbo February 13, 2007
    by jscarbo February 13, 2007

    Former users of mobile TV and video services in Europe outnumber current users by more than 19 percent, according to new research from M:Metrics.Users cited price, reliability and quality issues …

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  • Analyst Angle: Measuring mobile games market share

    by jscarbo January 24, 2007
    by jscarbo January 24, 2007

    Editor’s Note: Welcome to our weekly feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless industry. …

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  • Ringback tones continue modest growth: But operators see more potential for big payback

    by jscarbo January 13, 2007
    by jscarbo January 13, 2007

    Full-track, over-the-air downloads have yet to gain any serious traction, and ringtones are so 2006. But when it comes to mobile music applications, U.S. carriers increasingly are looking to ringback …

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  • Ringback tones rising

    by jscarbo January 10, 2007
    by jscarbo January 10, 2007

    Ringback tones continue to gain traction even as the U.S. ringtone market plateaus, according to new figures from M:Metrics.The market research firm found that the popularity of ringback tones-music clips …

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