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Ringback tones continue modest growth: But operators see more potential for big payback

Full-track, over-the-air downloads have yet to gain any serious traction, and ringtones are so 2006. But when it comes to mobile music applications, U.S. carriers increasingly are looking to ringback tones to boost data revenues.Ringback tones-music clips that a caller hears instead of a...

Ringback tones rising

Ringback tones continue to gain traction even as the U.S. ringtone market plateaus, according to new figures from M:Metrics.The market research firm found that the popularity of ringback tones-music clips that a caller hears instead of a traditional ring before the person being called...

Rent or own? Borrow, burn?: Carriers offer diverse music downloads,

Sprint Nextel Corp. was the first U.S. carrier on the mobile music dance floor in October 2005, launching a full-track, dual-download service for its music-loving subscribers.For now, though, Verizon Wireless is the belle of the ball. And Cingular Wireless L.L.C.'s new service may prove...

Glu eyes $92M IPO

Wireless publisher Glu Mobile Inc. hopes to raise as much as $92 million with a long-awaited initial public offering, according to documents filed with the U.S. Securities and Exchange Commission.The firm looks to become the second pure-play mobile game maker to go public, following...

MySpace Mobile arrives at Cingular

For those of you yearning to edit your MySpace page while on the go, supreme happiness has arrived: Cingular Wireless and MySpace.com have struck a deal. Cingular customers can use MySpace Mobile to edit their profiles, view and add "friends," post photos and blogs...

Study: U.S. wireless users lose interest in ringtones, news

Italian teens are leading their U.S. and Western European counterparts in consuming user-generated content and social networking applications, according to new figures from M:Metrics.The market research firm found that 70 percent of 13- to 17-year-old Italian wireless consumers used their phones in October to...

Telephia teams with Roundbox for video monitoring

SAN FRANCISCO-Telephia is teaming with place-shifting software developer Roundbox Inc. to deploy on-device measurement technology for wireless video and other mobile broadcast applications.The companies said they are building an interface between Rondbox's mobile broadcast software and Telephia's metering platform that tracks broadcast usage and...

Handset moves

It's an increasingly awkward dance between U.S. wireless carriers and handset manufacturers as phone makers begin to assert their independence from operators. Handsets don't work without the network and networks are useless without handsets. Neither can go solo. Or can they? It's no secret that in Europe,...

M:Metrics: LG clamshell trumps Razr as most popular U.S. phone

SEATTLE-In October, new phone buyers most often selected the LG VX8300-a straightforward silver clamshell handset at Verizon Wireless for $50 with Vcast music-download abilities, picture messaging and Bluetooth connectivity-over Motorola Razr models at Verizon Wireless and Cingular Wireless L.L.C., according to data from M:Metrics.This...

Nielsen Mobile to monitor Sprint Nextel music sales

WHITE PLAINS, N.Y.-Nielsen Mobile announced a deal with Sprint Nextel Corp., the nation's No. 3 wireless carrier, to monitor the operator's weekly ringtone and full-length over-the-air song download sales data. Nielsen Mobile is a division of Nielsen Entertainment, which primarily provides TV viewership statistics."Sprint...

Data mining techniques not an exact science

In these early days of mobile data, the wireless industry is scrambling for timely, accurate data about consumer behavior. But it's finding that such information can be difficult to come by. Mobile content measurement firm Telephia last week clarified a recent study that raised...

Data dilemma: Carriers investments not yet matching revenues

Wireless carriers smitten with sexy 3G services should stop searching for the killer app and start focusing on the bottom line, according to a recent report from Strand Consult. The Danish market research firm last week issued a "wakeup call" to network operators, saying...

Mobile ESPN throws in towel

NEW YORK-Mobile ESPN seemed to have all the qualities of a successful MVNO: a highly successful brand and recognized brand, a unique user interface, slick handsets and content that would appeal to its sports-enthusiast demographic. But after eight months on the market, the mobile...

Entertainment revenues mere fraction of data ARPU

Wireless data revenues are surging for U.S. carriers, but whether network operators can cash in on mobile entertainment is far from certain. It's no secret that network operators are wagering vast sums on wireless data to offset ever-slimming margins from voice, and those bets...

Nielsen Mobile links with Verizon Wireless to track mobile music sales

BASKING RIDGE, N.J.—Nielsen Mobile continued its leisurely stroll into wireless, tapping Verizon Wireless to provide sales information regarding the carrier’s mobile music sales. Nielsen Mobile—a division of the longtime Internet and television tracking firm Nielsen Entertainment—said Verizon Wireless will provide weekly sales data of...

Full-length music tracks force change in ringtone biz

The days of charging consumers $3 for a 30-second ringtone may be coming to an end. But for carriers, record labels, artists and software developers, there is still plenty of money to be made in mobile music "personalization." Analysts long have predicted the demise...

Mobile gamers flock to simple games

Mobile gaming enthusiasts envision the day when they can play massive multiplayer titles that combine real-time interaction and pinpoint location capabilities with eye-catching, 3-D graphics. For now, though, the most popular games in wireless are old and simple. And they weren't originally built for...

Photo-messaging on the rise

SEATTLE—Increasing ownership of camera phones is fueling uptake of photo-messaging in the United States and Europe, according to the latest figures from M:Metrics. The survey found that photo-messaging among U.S. users has increased nearly one-third since February; the application saw increases of 20 percent...

Smart phones drive data use, but pricing model still in flux

The data on mobile devices and data is clear and simple: smart-phone users consume more data because their devices are optimized for games, video, music and e-mail. Even the most popular handsets-for instance, the seemingly ubiquitous Motorola Inc. Razr-don't come close to driving similar...

M:Metrics launches new usage tracking software despite competitor lawsuit

SEATTLE—M:Metrics unveiled its on-device media measurement technology just days after competitor Telephia Inc. filed a patent-infringement lawsuit targeting the software. The Seattle-based market research firm said it has deployed the technology, dubbed the M:Meter, on 1,000 smart phones in the United States and United...

Searching for a wireless MySpace: Numerous firms hope to capitalize on marriage of user content, mobile phone

For more than a few mobile startups, MySpace has become MyObsession. The most popular of a throng of new Web sites featuring user-generated content, MySpace.com has an estimated 55 million users and reportedly accounts for 12 percent of online advertising. Rupert Murdoch's News Corp....

Nielsen Media revives Mobile business efforts

NEW YORK-Nielsen Media Research reiterated its intentions to move into mobile, outlining plans to track usage of multimedia services on wireless phones. The longtime television and Internet usage monitoring firm said it plans to integrate its efforts across platforms including TVs, PCs and portable...

Telephia sues M:Metrics over software to track users’ phone patterns

Telephia Inc., a consulting firm that provides measurement information on the mobile industry, said it filed a lawsuit against fellow research company M:Metrics Inc. on claims the company violated Telephia's intellectual property. The lawsuit, which was filed in the U.S. District Court for the...

Telephia sues M:Metrics over software to track users’ phone use

SAN FRANCISCO—Telephia Inc., a consulting firm that provides performance measurement information on the mobile industry, said it filed a lawsuit against fellow research company M:Metrics Inc. on claims the company violated Telephia’s intellectual property.The lawsuit, which was filed in the U.S. District Court for...