Mobile advertising spending could catch up to TV ad spends in 5 years
WASHINGTON – Amazon has unveiled a new advertising platform for mobile app developers in an effort by the e-commerce company to better compete against Google, which dominates the mobile advertising market.
“We work with...
Facebook and its millions of users love mobile devices. The social media giant's second quarter results showed a huge increase in mobile users — and mobile revenue.
The company had a good quarter, beating market expectations with $2.91 billion in revenue, an increase of 61% over the the...
AUSTIN, Texas – Mobile advertisements. They’re in our favorite free applications and games, and an everyday part of life for every mobile consumer. Yet, do we really pay much attention to their form or function? Industry experts from Havas Media, Starcom MediaVest and Renegade...
After several years of predictions and studies about how advertising will migrate to mobile platforms, a new research report from Berg Insight predicts that mobile ad spending will increase several times by 2017. According to the survey, the total value of the global mobile...
IBM released the results of a survey of 350 marketing professionals across a range of industries and geographies in which some of the key findings indicate that CMOs feel a disconnect between the marketing and IT departments. This is particularly important because the survey...
Relevvant, a mobile ads firm targeting the enterprise retail segment, today announced a software tool that uses social, location, and purchasing data to target ads on mobile devices that the firm believes achieves a greater level of granularity than existing mobile advertising platforms.
In its...
For most folks, news of heightened venture capital activity, especially when centered on a particular hot industry trend, should conjure a very appealing mental image: Jobs.
Today, LifeStreet Media, a mobile advertising platform vendor, announced a $66 million investment from Nautic Partners. In addition...
The iPhone 4S is helping Apple's iOS operating system to catch up with Android, at least in the short term. The latest data from NPD Research shows that 43% of the smartphones sold in October and November run iOS, versus 47% for Android. Android...
The Mobile Marketing Association wants to bring some order to the world of mobile advertising -- the trade group is proposing standard sizes for mobile ads. For banner ads created for smartphones, the proposed sizes are 300 x 250, 300 x 50 and 320...
The mobile local ad market got more crowded and competitive today with AT&T Interactive announcing that in-app ads will be coming to its own network soon. Billed as yet another extension of the AT&T Inc. (T) subsidiary's local Yellow Pages business, the company is...
Penn Olson | June 27, 2011 | Willis Wee
Mobile advertising expenditure is rocketing around the world, but nowhere like it is in China. Citing eMarketer, Chinese Internet research firm iResearchproduced a graph showing rising mobile spending in China. By 2015, the figure will hit a whopping $1.4...
ComScore Inc. (SCOR), a company specializing in business analytics, released a study that claims that the number of mobile display advertisements have more than doubled in the past two years.
The Reston, Va.-based research firm claims that mobile content and publishing accounted for half of...
Mobile ad spending in China is expected to jump to $448.7 million this year, according to a new report from eMarketer. Continuing on a tremendous growth pattern that outpaces the U.S. market, China's mobile ad market is expected to more than double to $1.16...
Google Inc. had big plans for AdMob when it acquired the mobile ad network for $750 million in stock in 2009 and now it's opening up the platform for Windows Phone 7.The company rolled out out a beta SDK (software development kit) for Microsoft...
Google Inc. (GOOG) is giving a glimpse into its latest thinking on mobile ads at an event tomorrow, but it has some teasers to check out in the meantime.While the mobile era is underway without a doubt, many businesses haven't adapted their online strategies...
Frontier India | January 6, 2011
InMobi, the world’s largest independent mobile ad network, has released its updated network research report closing the year with a snapshot of mobile advertising trends in India between July 2010 and October 2010.
“The Indian mobile advertising market continues to...
Google Inc. (GOOG) is rolling out a new hyperlocal advertising feature for mobile ads, according to a Google Mobile Ads blog post.By leveraging a user's GPS coordinates, the new feature will serve ads for relevant nearby business and display distance information to let users...
SEATTLE — While demand for mobile ads is growing, supply is exploding, Millenial Media CEO Paul Palmieri said here at Mobile Future Forward on Wednesday.In many ways, it's both a blessing and a curse.“Mobile is more in a growth phase than the online world...
Editor's Note:Welcome to our weekly Reader Forum section. In an attempt to broaden our interaction with our readers we have created this forum for those with something meaningful to say to the wireless industry. We want to keep this as open as possible, but...
LOS ANGELES – What a perfect setup for this week's Mobile Marketing Forum. Barely a week ago, AdMob gets acquired by Google Inc. for $750 million, making it the third-largest acquisition in Google's history."If that's not a validation ... then I don't know what...
The Mobile Marketing Association updated its definition of what constitutes mobile marketing to include more than just advertising or marketing to people over a mobile device. The new definition as much as anything points to the huge growth potential of communicating with customers and...
SAN DIEGO--That slow, steady drumbeat you hear is the sound of mobile marketing initiatives across the globe. It’s a soft, steady sound that could explode into a wild, rich (and by that I mean lucrative) dance once the ecosystem is in place -- but...
FOR NOW, AT LEAST, Verizon Wireless has stepped away from plans to tack on a drastic 3-cent fee to each vendor-generated message on its network. But there's little doubt that some significant changes are in store for nearly every player on the business-to-consumer text...
Editor's Note: Welcome to our weekly feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry.There is a ride in Disneyland called "Fantasy Land." The ride consists of park guests...
