Editor's Note: Welcome to our weekly feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry.As adoption of the wireless web grows, so too does the Holy Grail of advertising:...
Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Patrick Maurer is no techie. "I can barely work my toaster," says the lanky 29-year-old sales rep...
Netflix just may be the most annoying entity in online advertising.As you've probably noticed, the movies-by-mail company has mined the Internet with pop-ups, resulting in an unpleasant game of Whac-a-Mole as surfers move from site to site. The ads somehow seem to circumvent pop-up...
More mobile users are seeing -- and responding to -- ads on their mobile phones, according to new figures from Nielsen Mobile.The division of The Nielsen Company found that 23% of U.S. mobile users reported seeing an ad on their phone in the past...
Like Britney Spears, mobile advertising is desperately in need of some monitoring.Market research firms seem to be tripping over themselves to offer the most optimistic projections for wireless ads. The Kelsey Group predicts the U.S. market will grow from $33.2 million last year to...
Bango is moving beyond wireless transactions and into the world of mobile marketing.The U.K.-based firm, which specializes in off-deck activity, launched an offering designed to allow mobile advertisers to track the effectiveness of their marketing campaigns. Bango Analytics counts the number of unique visitors...
Podcasts and video ads have dropped off in the mobile advertising space, according to a new survey of more than 2,000 brand marketers and agencies.The "Wave Eight" survey, conducted by market research firm Advertiser Perceptions, asked marketers representing consumer package goods, automotives, retail and...
Carriers definitely should have a place at the mobile advertising table. But maybe not too much of a place.Mobile network operators and their content partners increasingly are looking to advertising dollars to help support flagging mobile data services. While $15-per-month mobile video services and...
So this is what they mean when they talk about "the mobile search wars."Google last week in a long-awaited move took its AdWords mobile, placing paid links on search results accessed by wireless devices. The Internet behemoth told its hundreds of thousands of AdWords...
Nokia Corp. continued its quest to be all things wireless, agreeing to acquire Boston-based mobile marketing firm Enpocket. Terms of the deal were not disclosed.Six-year-old Enpocket was one of the first players in the mobile marketing space, and the company has carried out ad...
Women are more inclined to click on text-based mobile ads while men are more likely to be lured by video marketing messages, according to a study of U.K. users from Tickbox, a London-based market research firm.The survey, which was commissioned by mobile media publisher...
The GSM Association has joined the field of those looking to foster the growth of mobile advertising by developing guidelines for marketing campaigns.The group, which comprises more than 700 wireless service providers, unveiled its Mobile Advertising Programme for carriers and mobile advertisers around the...
Acuity Mobile and Acxiom Corp. announced a mobile marketing partnership that marries Acxiom's consumer-based data and behavior analytics with Acuity's mobile advertising platform.The deal will make Acxiom's database of consumer behavior and analytics available to Acuity's customers interested in delivering mobile ads based on...
European consumers are more interested in location-based services than they are in watching mobile TV, according to new figures from Canalys.The U.K.-based market research firm said 51% of users in France, Germany, Italy, Spain and the United Kingdom expressed some interest in watching video...
European consumers are more interested in location-based services than they are in watching mobile TV, according to new figures from Canalys.The U.K.-based market research firm said 51% of users in France, Germany, Italy, Spain and the United Kingdom expressed some interest in watching video...
ORLANDO, Fla.-AT&T Inc.'s wireless division is testing an upgrade to its HSDPA network that the carrier says will dramatically increase uplink speeds.According to Kris Rinne, AT&T's executive vice president of network planning and architecture, the company will be rolling out the software upgrade over...
Wireless users may be warming to the idea of mobile advertising, according to new figures from Harris Interactive.The market research group found that 35 percent of adult mobile users in the United States are willing to accept ads in exchange for cash, discount coupons,...
One-third of wireless Web users in the United States and Western Europe say they will accept ads on their handsets in exchange for free content, according to a study from the Online Publishers Association.The survey of 6,000 consumers in France, Germany, Italy, Spain, England...
Like an Angelina Jolie adoptee, mobile advertising has come under a glaring spotlight in its early days. Sprint Nextel Corp. attracted attention last fall when it became the first tier-one carrier to sell ad space on its wireless Web navigation pages, and both Cingular...
The major U.S. carriers are rushing to cash in on the mobile marketing craze by selling ad space on their WAP decks. But consumers aren't thrilled about using the third screen as a billboard.Sprint Nextel Corp. was the first tier-one operator to jump into...
Those performing autopsies on Mobile ESPN will find plenty of causes of death. But mobile advertising revenues could have offered a lifeline to the doomed mobile virtual network operator. Analysts agree that the sports network's ambitious wireless effort failed on several fronts. The company...
TOKYO-Advertising on mobile terminals, including the popular i-mode-enabled terminals, has established itself as a lucrative business in Japan.The number of Japanese users who access the Internet via cellular terminals exceeded 15 million in early August. Included in that number are 10 million i-mode users.Finding...
