mobile advertising

Editor’s Note: RCR Wireless News goes all in for “Throwback Thursdays,” tapping into our archives to resuscitate the top headlines from the past. Fire up the time machine, put on …

ARLINGTON, VIRGINIA — Greg Wester stands at the front of a crowded room, microphone in hand, peering at a sheet of paper and calling out words from a list that describe …

Warner Media focused on building advertising model DALLAS–CNN’s Anderson Cooper on Thursday hosted a discussion with Warner Media CEO John Stankey that hit on everything from Cooper’s remuneration, the shifting …

Recently, I overheard someone complaining about the sudden avalanche of commercials and ads between every song they listen to on YouTube. Many users seem to have noticed how they have …

For the advertising industry, the smart city may be a better medium than the smartphone As more urban infrastructure gets connected, city mayors may find advertising executives beating a path …

For the advertising industry, the smart city may be a better medium than the smartphone As more urban infrastructure gets connected, city mayors may find advertising executives beating a path …

With people checking their smartphones more than 100 times per day, it’s no wonder advertising for mobile devices is going through the roof How much time do you spend each …

Google this week announced a new open source initiative, the Accelerated Mobile Pages Project, to facilitate instantaneous loading of mobile web pages, even those including rich content like videos and animations. …

New advertising program set to begin in November Verizon Communications closed on its $4.4 billion purchase of AOL in June with an eye on boosting its content portfolio, and, based …

AOL’s $248M offer for Millennial expected to boost Verizon’s Go90 service AOL, which was recently acquired by Verizon Communications for $4.4 billion, signed an agreement to acquire mobile advertising platform …

AOL to manage Microsoft digital advertising inventory across 9 markets AOL, which was recently acquired by Verizon Communications for $4.4 billion, scored a deal to assume management and sales responsibility …

Mobile advertising spending could catch up to TV ad spends in 5 years WASHINGTON – Amazon has unveiled a new advertising platform for mobile app developers in an effort by the …

Verizon’s advertising tracking tags drew Congressional rebuke Making good on a January promise, Verizon Wireless customers, as of March 31, can opt out of a targeted advertising program powered by …

We all know that advertising on mobile will be huge – probably the biggest money-spinner ever seen in the advertising world, never mind the telco world. But mobile advertising has …

We predict more brands will integrate social messaging applications into their mobile engagement strategy this year. Globally, there are 1 billion registered users for the top three messaging apps, and …

Mobile impacts nearly every element of consumers’ daily lives, forcing businesses to completely rethink how they win, serve and retain customers. With mobile firmly situated at the center of the …

Opera has acquired three-year-old mobile video advertising platform company AdColony for $75 million plus up to another $275 million tied to “ambitious” platform revenue goals over the next two years, …

With the help of investment firm Blackstone, Telefónica is launching Axonix, a mobile advertising exchange platform, which it claims is the first owned by a telecom company. The Axonix venture is …

After several years of predictions and studies about how advertising will migrate to mobile platforms, a new research report from Berg Insight predicts that mobile ad spending will increase several …

Today, there’s a land grab for mobile data users and their usage information. Verizon Wireless and AT&T Mobility have staked their claims, with other carriers to follow. If we unlock the data treasure trove

In the short lifespan of the still nascent wireless Internet, the owners of the operating systems have already learned that best is not always enough. Palm, Windows CE and Symbian are the three OSs trying to slug it out with marketing strategies,