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Mobile Posse kicks off its next phase with new platform, headquarters

ARLINGTON, VIRGINIA -- Greg Wester stands at the front of a crowded room, microphone in hand, peering at a sheet of paper and calling out words from a list that describe either mobile content marketing company Mobile Posse or the present or past of the...

Warner Media boss, Anderson Cooper talk content in the hyper-connected world

Warner Media focused on building advertising model DALLAS--CNN's Anderson Cooper on Thursday hosted a discussion with Warner Media CEO John Stankey that hit on everything from Cooper's remuneration, the shifting sands of content delivery and consumption and how to build an advertising business. The session started...

Kagan: Why YouTube is shooting itself in the foot with ads

Recently, I overheard someone complaining about the sudden avalanche of commercials and ads between every song they listen to on YouTube. Many users seem to have noticed how they have increased the amount of advertising users are forced to deal with. If this is...

In a smart city, the billboard will bounce back

For the advertising industry, the smart city may be a better medium than the smartphone As more urban infrastructure gets connected, city mayors may find advertising executives beating a path to their doors. That’s because the advertising industry has a serious problem – it needs...

Analyst Angle: Why looking at mobile displays is important to advertisers

With people checking their smartphones more than 100 times per day, it’s no wonder advertising for mobile devices is going through the roof How much time do you spend each day looking at an electronic display? I suspect it’s a lot longer than you first...

Google open source project aims to speed up web

Google this week announced a new open source initiative, the Accelerated Mobile Pages Project, to facilitate instantaneous loading of mobile web pages, even those including rich content like videos and animations. The project is built on the open AMP HTML framework and will go forward with...

Verizon to share customer data with AOL ad network

New advertising program set to begin in November Verizon Communications closed on its $4.4 billion purchase of AOL in June with an eye on boosting its content portfolio, and, based on an Oct. 8 privacy notification, better target consumer advertising via sharing personal data across...

AOL to bolster Verizon mobile video ambitions with Millennial deal

AOL’s $248M offer for Millennial expected to boost Verizon’s Go90 service AOL, which was recently acquired by Verizon Communications for $4.4 billion, signed an agreement to acquire mobile advertising platform provider Millennial Media for approximately $248 million. AOL said the acquisition, if approved, will strengthen its...

AOL strikes Microsoft deal fresh off Verizon acquisition

AOL to manage Microsoft digital advertising inventory across 9 markets AOL, which was recently acquired by Verizon Communications for $4.4 billion, scored a deal to assume management and sales responsibility for Microsoft’s display, mobile and video advertising inventory in nine markets. The deal covers the United...

Amazon wants a bigger share of mobile ad market

Mobile advertising spending could catch up to TV ad spends in 5 years WASHINGTON – Amazon has unveiled a new advertising platform for mobile app developers in an effort by the e-commerce company to better compete against Google, which dominates the mobile advertising market. “We work with...

Verizon customers can now turn off supercookies

Verizon’s advertising tracking tags drew Congressional rebuke Making good on a January promise, Verizon Wireless customers, as of March 31, can opt out of a targeted advertising program powered by so-called supercookies. Supercookies are an identification number used to track and tag Internet users for advertisement...

Reader Forum: Mobile advertising and the delicate art of the ‘push’

We all know that advertising on mobile will be huge – probably the biggest money-spinner ever seen in the advertising world, never mind the telco world. But mobile advertising has a start-stop, keep trying to get going, history. A new mobile landscape (again) Our industry is...

2015 Predictions: Mobile engagement strategy a must for brands to reach their consumers

We predict more brands will integrate social messaging applications into their mobile engagement strategy this year. Globally, there are 1 billion registered users for the top three messaging apps, and consumers who use these apps are highly engaged. Brands can capitalize on the massive...

2015 Predictions: Brand partnerships, intelligent roaming

Mobile impacts nearly every element of consumers’ daily lives, forcing businesses to completely rethink how they win, serve and retain customers. With mobile firmly situated at the center of the business stage, Syniverse has taken the time to consider what we can expect in...

Opera acquires mobile video advertising company AdColony

Opera has acquired three-year-old mobile video advertising platform company AdColony for $75 million plus up to another $275 million tied to "ambitious" platform revenue goals over the next two years, and raised its guidance as a result of the purchase. Opera said with the acquisition,...

Europe: Telefónica launches first telecom-owned mobile ad platform

With the help of investment firm Blackstone, Telefónica is launching Axonix, a mobile advertising exchange platform, which it claims is the first owned by a telecom company. The Axonix venture is set to resurrect the technology of the ad exchange MobClix, which went bankrupt last...

SxSW 2014: What makes a great mobile ad?

AUSTIN, Texas – Mobile advertisements. They’re in our favorite free applications and games, and an everyday part of life for every mobile consumer. Yet, do we really pay much attention to their form or function? Industry experts from Havas Media, Starcom MediaVest and Renegade...

Mobile Posse: Home screen’s value being recognized

Home screen engagement company Mobile Posse is touting the results of a three-month Arbitron study on consumer use of the home screen on mobile devices, in the face of a market that has seen some major recent moves from brands trying to claim that...

Merger creates Latam mobile ad network, $10M revenue goal for 2013

The merger of the  Cisneros' digital media unit, RedMas, with the mobile advertising network Adsmovil has created a large mobile advertising network serving the Americas. The newly-formed company will operate under the Adsmovil brand with co-founder Alberto Pardo serving as CEO. Jorge Rincon, RedMas’ CEO,...

Report: Mobile to make up 4.4% of global ad spending in 2017

After several years of predictions and studies about how advertising will migrate to mobile platforms, a new research report from Berg Insight predicts that mobile ad spending will increase several times by 2017. According to the survey, the total value of the global mobile...

Reality Check: Data is the new oil – Building a system of smart pipes that carriers can monetize

Today, there's a land grab for mobile data users and their usage information. Verizon Wireless and AT&T Mobility have staked their claims, with other carriers to follow. If we unlock the data treasure trove

Time Trippin’: Palm, Windows CE and Symbian slug it out for OS dominance … 11 years ago this week

In the short lifespan of the still nascent wireless Internet, the owners of the operating systems have already learned that best is not always enough. Palm, Windows CE and Symbian are the three OSs trying to slug it out with marketing strategies,

Report: iOS best platform for mobile ads

The latest "State of Mobile Advertising" report from Opera Software found that business and finance generate more revenue per impression than any other publishing category. The report also shows that Apple's iOS leads the smartphone operating system pack with an average effective cost per...

Alcatel-Lucent makes its move in mobile marketing

Alcatel-Lucent wants to supply more than equipment to wireless operators. The company says that one of the most important assets the carriers have is their relationship with their customers, and it sees the opportunity to help carriers find appropriate ways to bring those customers to mobile marketers.

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