Editor’s Note: RCR Wireless News goes all in for “Throwback Thursdays,” tapping into our archives to resuscitate the top headlines from the past. Fire up the time machine, put on those sepia-tinted shades, set the date for #TBT and enjoy the memories!
Mobile data use...
ARLINGTON, VIRGINIA -- Greg Wester stands at the front of a crowded room, microphone in hand, peering at a sheet of paper and calling out words from a list that describe either mobile content marketing company Mobile Posse or the present or past of the...
Warner Media focused on building advertising model
DALLAS--CNN's Anderson Cooper on Thursday hosted a discussion with Warner Media CEO John Stankey that hit on everything from Cooper's remuneration, the shifting sands of content delivery and consumption and how to build an advertising business.
The session started...
Recently, I overheard someone complaining about the sudden avalanche of commercials and ads between every song they listen to on YouTube. Many users seem to have noticed how they have increased the amount of advertising users are forced to deal with. If this is...
For the advertising industry, the smart city may be a better medium than the smartphone
As more urban infrastructure gets connected, city mayors may find advertising executives beating a path to their doors. That’s because the advertising industry has a serious problem – it needs...
For the advertising industry, the smart city may be a better medium than the smartphone
As more urban infrastructure gets connected, city mayors may find advertising executives beating a path to their doors. That’s because the advertising industry has a serious problem – it needs...
With people checking their smartphones more than 100 times per day, it’s no wonder advertising for mobile devices is going through the roof
How much time do you spend each day looking at an electronic display? I suspect it’s a lot longer than you first...
Google this week announced a new open source initiative, the Accelerated Mobile Pages Project, to facilitate instantaneous loading of mobile web pages, even those including rich content like videos and animations.
The project is built on the open AMP HTML framework and will go forward with...
New advertising program set to begin in November
Verizon Communications closed on its $4.4 billion purchase of AOL in June with an eye on boosting its content portfolio, and, based on an Oct. 8 privacy notification, better target consumer advertising via sharing personal data across...
AOL’s $248M offer for Millennial expected to boost Verizon’s Go90 service
AOL, which was recently acquired by Verizon Communications for $4.4 billion, signed an agreement to acquire mobile advertising platform provider Millennial Media for approximately $248 million.
AOL said the acquisition, if approved, will strengthen its...
AOL to manage Microsoft digital advertising inventory across 9 markets
AOL, which was recently acquired by Verizon Communications for $4.4 billion, scored a deal to assume management and sales responsibility for Microsoft’s display, mobile and video advertising inventory in nine markets.
The deal covers the United...
Mobile advertising spending could catch up to TV ad spends in 5 years
WASHINGTON – Amazon has unveiled a new advertising platform for mobile app developers in an effort by the e-commerce company to better compete against Google, which dominates the mobile advertising market.
“We work with...
Verizon’s advertising tracking tags drew Congressional rebuke
Making good on a January promise, Verizon Wireless customers, as of March 31, can opt out of a targeted advertising program powered by so-called supercookies.
Supercookies are an identification number used to track and tag Internet users for advertisement...
We all know that advertising on mobile will be huge – probably the biggest money-spinner ever seen in the advertising world, never mind the telco world. But mobile advertising has a start-stop, keep trying to get going, history.
A new mobile landscape (again)
Our industry is...
We predict more brands will integrate social messaging applications into their mobile engagement strategy this year. Globally, there are 1 billion registered users for the top three messaging apps, and consumers who use these apps are highly engaged. Brands can capitalize on the massive...
Mobile impacts nearly every element of consumers’ daily lives, forcing businesses to completely rethink how they win, serve and retain customers. With mobile firmly situated at the center of the business stage, Syniverse has taken the time to consider what we can expect in...
Opera has acquired three-year-old mobile video advertising platform company AdColony for $75 million plus up to another $275 million tied to "ambitious" platform revenue goals over the next two years, and raised its guidance as a result of the purchase.
Opera said with the acquisition,...
With the help of investment firm Blackstone, Telefónica is launching Axonix, a mobile advertising exchange platform, which it claims is the first owned by a telecom company. The Axonix venture is set to resurrect the technology of the ad exchange MobClix, which went bankrupt last...
AUSTIN, Texas – Mobile advertisements. They’re in our favorite free applications and games, and an everyday part of life for every mobile consumer. Yet, do we really pay much attention to their form or function? Industry experts from Havas Media, Starcom MediaVest and Renegade...
Home screen engagement company Mobile Posse is touting the results of a three-month Arbitron study on consumer use of the home screen on mobile devices, in the face of a market that has seen some major recent moves from brands trying to claim that...
The merger of the Cisneros' digital media unit, RedMas, with the mobile advertising network Adsmovil has created a large mobile advertising network serving the Americas. The newly-formed company will operate under the Adsmovil brand with co-founder Alberto Pardo serving as CEO. Jorge Rincon, RedMas’ CEO,...
After several years of predictions and studies about how advertising will migrate to mobile platforms, a new research report from Berg Insight predicts that mobile ad spending will increase several times by 2017. According to the survey, the total value of the global mobile...
Today, there's a land grab for mobile data users and their usage information. Verizon Wireless and AT&T Mobility have staked their claims, with other carriers to follow. If we unlock the data treasure trove
In the short lifespan of the still nascent wireless Internet, the owners of the operating systems have already learned that best is not always enough. Palm, Windows CE and Symbian are the three OSs trying to slug it out with marketing strategies,
