Nokia Corp. announced a new push into mobile advertising, moves that likely will put the mobile powerhouse into direct competition with the likes of Google Inc. and Yahoo Inc. as well as a raft of mobile advertising startups.Indeed, the news serves to further highlight...
In these early days of mobile entertainment, full-track download services are a bit like the weather: everyone complains about them, but no one seems to be doing much about them.While carriers such as Sprint Nextel Corp. and Verizon Wireless have claimed success hawking tunes...
Mobile content aggregator Buongiorno SpA said it will spend $5.6 million to acquire HotSMS BV, an Amsterdam-based mobile advertising firm.HotSMS works with traditional advertising agencies and claims to have deployed more than 1,000 mobile campaigns for clients including Coca-Cola, Heineken, McDonald's and Universal Music....
Yahoo Inc. announced that LG Electronics Co. Ltd. will be preloading the search giant's mobile applications on its mobile phones in more than 70 countries, beginning later this year. The applications that will be preloaded to most of LG's handset are set to include...
Like real estate, mobile advertising is all about location. And carriers are scrambling to cash in on the most desirable territory in wireless data: the deck.Network operators are hastily choosing mobile marketing partners and developing strategies for placing banner ads, clickable links and other...
Bango is the latest outfit to jump on the mobile advertising bandwagon, unveiling a service designed to track the effectiveness of wireless marketing campaigns.The developer of direct-to-consumer infrastructure launched Bango Vision, an extension of its storefront technology that tracks users' demographic information, browsing habits...
Virgin Mobile USA L.L.C. is sweetening the deal for its young consumers who are looking to trade their spare time for airtime by adding several new names to its list of mobile advertisers looking to be Sugar Mamas.Virgin Mobile USA's Sugar Mama mobile advertising...
The Hyperfactory is expanding its mobile advertising offerings with an ad-buying network designed to generate marketing messages across wireless applications.The New Zealand-based outfit hopes to offer a one-stop shop for companies looking to tout their brands on the wireless Web, as well as in...
Like an Angelina Jolie adoptee, mobile advertising has come under a glaring spotlight in its early days. Sprint Nextel Corp. attracted attention last fall when it became the first tier-one carrier to sell ad space on its wireless Web navigation pages, and both Cingular...
Mobile video is still very much in its infancy, but Third Screen Media claims it is reaching consumers by delivering a click-to-play wireless TV commercial.The Boston-based mobile marketing company this week will tout its first click-to-video effort, a WAP-based campaign on behalf of the...
The major U.S. carriers are rushing to cash in on the mobile marketing craze by selling ad space on their WAP decks. But consumers aren't thrilled about using the third screen as a billboard.Sprint Nextel Corp. was the first tier-one operator to jump into...
News junkies can now use their cell phones to access the latest video reports from Reuters following the company's launch of a free, ad-supported video service. The service is available at mobile.reuters.com and works on smart phones from Nokia Corp., Palm Inc., Research In...
SAN FRANCISCO-Former YouTube head of sales Tony Nethercutt has joined one of the hottest startups in the mobile-marketing space, AdMob.Before joining AdMob as vice president of advertising sales, Nethercutt headed ad sales for YouTube. Prior to joining YouTube in May, he worked for four...
Virgin Mobile USA L.L.C. tapped JumpTap Inc. to power a mobile-specific search engine for users looking for wireless content.The mobile virtual network operator said JumpTap will provide an advertising-supported search offering designed to deliver ringtones, games, wallpapers and other mobile content. The service will...
SAN FRANCISCO-Former YouTube head of sales Tony Nethercutt has joined one of the hottest start-ups in the mobile-marketing space, AdMob.Before joining AdMob as vice president of advertising sales, Nethercutt headed ad sales for YouTube. Prior to joining YouTube in May, he worked for four...
LOS ANGELES-Fixed-line Internet companies and industry associations have long grappled with potential pitfalls and consumer-unfriendly tactics such as spam, click fraud and unwelcome pop-up ads from in-your-face marketers. In the world of wireless, though, carriers are hoping to boost mobile data services by keeping...
Are Helio execs good at playing "Follow the Leader." During a keynote at the CTIA Wireless I.T. Show, Helio CEO Sky Dayton made a couple of pointed jabs at his fellow panelists representing fellow MVNO Virgin Mobile (old-man socks were mentioned, for example.) At...
Mobile marketing took another step toward the mainstream last week as noted advertising firm R/GA launched a division to address wireless phones. The agency, which has moved aggressively to embrace digital advertising platforms in recent years, outlined an effort "to meet the growing demand...
SAN FRANCISCO-Following the lead of rivals Yahoo Inc. and Google Inc., Microsoft Corp. announced it will add sponsored results to its new mobile search service. Through a new partnership with voice-commerce vendor Ingenio Inc., mobile Windows Live Search users will be able to make...
The mobile virtual network operator space has been a-buzz lately, with a new MVNO launched, one closing shop, another sold and yet another expanding its service offering beyond handsets into laptop cards. Following is a look at five areas experts said MVNOs need to...
Those performing autopsies on Mobile ESPN will find plenty of causes of death. But mobile advertising revenues could have offered a lifeline to the doomed mobile virtual network operator. Analysts agree that the sports network's ambitious wireless effort failed on several fronts. The company...
NEW YORK-The race to join the mobile marketing playground continued to heat up with separate announcements from Cascada Mobile and Crisp Wireless. Crisp Wireless said it will team with VML, a Kansas City, Mo.-based marketing technology firm to develop and market mobile advertising offerings...
NEW YORK—The race to join the mobile marketing playground continued to heat up with separate announcements from Cascada Mobile and Crisp Wireless. Crisp Wireless said it will team with VML, a Kansas City, Mo.-based marketing technology firm to develop and market mobile advertising offerings...
The brave new world of wireless advertising is giving rise to a wide variety of business arrangements between network operators, content owners and mobile marketing firms. And carriers are working to ensure their place in the value chain. Marketing messages on the wireless Web...
