Sprint Nextel Corp. is expected to become the first Tier 1 carrier to officially step onto the mobile marketing playground this week, tapping Enpocket in an effort to generate revenues by delivering advertising messages through its wireless Web service. Industry sources say New York-based...
If you're seeking evidence that mobile marketing is truly-and finally-gaining ground, look no further than Third Screen Media's bottom line. The Boston-based firm claims it saw more revenue in July than during the entire first quarter of the year, thanks largely to big-budget campaigns...
The wireless industry simply won't shut up about mobile marketing. And the biggest brands in the United States are listening. Mega-corporations across the country are scrambling to approach Americans on their wireless phones. Subway restaurants in Buffalo, N.Y., have teamed with MobileLime to send...
The buzz surrounding mobile TV and full-track downloads grows increasingly deafening as the industry heads into next month's CTIA Wireless IT & Entertainment show in Los Angeles. But for now, at least, the most lucrative application in wireless may be in simple, community-based applications....
Cellfire Inc. is the latest player to get into the mobile-couponing game, partnering with retailers including T.G.I. Friday's and Hollywood Video to deliver discount offers to wireless phones. The startup last week launched a downloadable application that delivers coupons from national and local retailers...
SAN JOSE, Calif.—Cellfire Inc. is the latest to get into the mobile-couponing game, partnering with retailers including T.G.I. Friday’s and Hollywood Video to deliver discount offers to wireless phones. The startup today launched a downloadable application that delivers coupons from national and local retailers...
It wasn't long ago that wireless operators had a simple business plan for content and applications: Ink a boilerplate revenue-share deal, put the stuff on the deck and hope users download it. But mobile video is changing all that. As wireless TV begins to...
NEW YORK-Advertisers will have to devote a line item in their budget toward mobile marketing by 2007, an expense that could reach into the millions of dollars for some companies. How the mobile advertising market will develop is anyone's guess, but it will happen;...
LOS ANGELES—Xero Mobile has yet to launch its advertising-based mobile virtual network operator service in the United States, but that isn’t keeping the company from offering up its business model for partnerships with telecom companies abroad. "While our focus remains resolutely on our U.S....
Post-CTIA Wireless 2006, the pundits and ponderers have plenty to chew on. With the conference showcasing the leading edge, the bleeding edge and the receding edges of the wireless industry and mobile technology, it offered a view of where the industry has come from...
Soon-to-launch mobile virtual network operator Xero Mobile plans to use 2 million free handsets and discounted talk time to jump into the wireless marketplace-the catch being that the freebies are in exchange for allowing mobile advertising on the handset. The company is going to...
LAS VEGAS—Mobile search provider Medio Systems Inc. said it acquired WebRelevance in a move to bolster its mobile advertising platform. WebRelevance provides software and services in the contextual advertising space, which is Web advertising that targets specific users based on content they access. For...
Mobile advertising has come a long way since the early days of "American Idol." The hit show is credited with catalyzing text messaging in North America, generating more than 13 million messages during the 2004 season from fans voting via their mobile phones. Mobile...
SAN FRANCISCO-Content provider Mobileplay launched an advertising-driven service that delivers free games, news, weather and other offerings to personal digital assistants and smart phones. Microsoft Office and Volvo Cars of North America are among the brands behind the service, which includes stock updates, sports...
SAN FRANCISCO-Content provider Mobileplay launched an advertising-driven service that delivers free games, news, weather and other offerings to personal digital assistants and smart phones. Microsoft Office and Volvo Cars of North America are among the brands behind the service, which includes stock updates, sports...
BOSTON-Third Screen Media, which provides mobile advertising and marketing software, said it closed a $3 million round of venture-capital funding.The round was led by TD Capital Ventures of Boston. Also participating was Blue Chip Venture Co.The company said it will use the funding to...
NEW YORK-Mobile marketing company Enpocket launched a new version of its popular mobile advertising software.Enpocket Engine 4.0 offers upgraded message delivery features, as well as customizable views to allow advertisers to monitor marketing campaigns through a single user interface. The software helps deliver short...
NEW YORK-Japanese mobile advertising company Japan Mobile Communications (J-Mobile) said it will use technology from Enpocket to produce various advertisements for Vodafone K.K.'s 12.8 million mobile Internet users."The Enpocket Engine has proven to be the most advanced and reliable technology in the marketplace for...
DENVER-Consumer-friendly pervasive telephony technologies were the focus of last week's Zelos Group's Pervasive 2003 show here. Directory assistance and speech-recognition technologies, both hot topics in the wireless industry, took center stage.Converging those themes was TeleCommunication Systems Inc., which has expertise in enhanced 911 services...
REDWOOD CITY, California, United States—SkyGo has been chosen to provide Japan Mobile Communications (J-Mobile) with the wireless marketing technology to deliver advertisements across J-Sky, J-Phone's mobile Internet service.J-Mobile, a wireless marketing company formed as a joint venture between J-Phone and Japan's Internet advertising company...
REDWOOD CITY, Calif.—SkyGo Inc. has been chosen to provide Japan Mobile Communications Inc. (J-Mobile) with the wireless marketing technology to deliver advertisements across J-Sky, J-Phone's mobile Internet service.J-Mobile, a wireless marketing company formed as a joint venture between J-Phone and Japan's Internet advertising company...
REDWOOD CITY, Calif.-Wireless marketing company SkyGo Inc. announced five additional content providers have joined the SkyGo Mobile Advertising Network, including CBS MarketWatch.com, ESPN.com, Hoover's Online, nGame and Funcaster.com.
REDWOOD CITY, Calif.—Wireless marketing company SkyGo Inc. announced five additional content providers have joined the SkyGo Mobile Advertising Network, including CBS MarketWatch.com, ESPN.com, Hoover's Online, nGame and Funcaster.com.
LAS VEGAS-SkyGo Inc. launched the SkyGo Mobile Advertising Platform (SkyGo MAP), a family of products that will allow carriers, publishers and advertisers to create, deliver, track and report on effective wireless advertising campaigns."We've developed, tested and implemented the SkyGo Mobile Advertising Platform to help...
