NEW YORK-As viewed through rose-colored glasses, selling over cellular phones presents an enticing opportunity for advertisers and carriers to extend their reach and revenues.Clearly however, there are many potential interceptions in the way of the play for good consumer reception, said panelists participating in...
TOKYO-Advertising on mobile terminals, including the popular i-mode-enabled terminals, has established itself as a lucrative business in Japan.The number of Japanese users who access the Internet via cellular terminals exceeded 15 million in early August. Included in that number are 10 million i-mode users.Finding...
I3 Mobile Inc. opened a development center in Dallas focused on WAP, speech recognition, location, m-commerce and advertising applications. The facility will serve as the company's research and development hub.ESPCard Inc. introduced its M-server Infrastructure, which it said enables m-commerce applications more quickly than...
LONDON-Sonera Zed Ltd. has agreed with Unilever and Hewlett-Packard Co. to test new mobile marketing solutions beginning in Finland this summer."Mobile marketing is one of the areas in which Zed wants to be a forerunner and develop new, advanced solutions," explained Juha Varelius, president...
BOSTON-A new report by Ovum warns advertisers to develop mobile ad programs with extreme care to avoid souring users on the idea."The quickest way to alienate users is to flood them with messages," said Rosalie Nelson, senior Ovum analyst and author of the report,...
WASHINGTON-Senate Judiciary Committee members last week voiced serious concerns about the proposed $160 billion America Online Inc.-Time Warner Inc. merger, a deal that takes on added significance in light of new strategic partnerships between AOL and several wireless firms."he most significant danger to the...
