mobile advertising

Advertisers looking to reach consumers through their phones should offer a little something in the process, according to new figures from ABI Research.A recent study from the market research firm …

Editor’s Note: Welcome to our weekly feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless industry.There …

The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available. —Amobee: Motorola and Cisco …

For years, mobile advertising has been touted as the next frontier. Its day may finally have arrived. Recent reports suggest that almost 60 million consumers were exposed to mobile advertising …

Luxury brand Dolce&Gabbana said it ran a successful mobile advertising campaign on the Nokia Media Network.The company’s youth-oriented brand, D&G, used a viral campaign on mobile handsets to raise awareness …

Editor’s Note: Welcome to our weekly Reality Check column. We’ve gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Patrick Maurer is …

There are countless companies trying to target consumers through their phones, but mobile advertising may be an especially good fit for athletic shoes.Pardon the pun.Nike kicked off – oops, launched …

When it comes to investment money, perhaps no space in mobile is as hot as social networking. And it looks like the spigot isn’t going to shut off anytime soon. …

Editor’s Note: Welcome to our weekly Reality Check column. We’ve gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace. Mobile penetration …

NEW YORK – Here’s something you probably haven’t heard before: this is not the year of mobile advertising. And next year may not be either.Executives at the Mobile Marketing Forum …

NEW YORK – The key to moving the needle in mobile advertising? Make it easier for would-be advertisers to spend money on the stuff.That was the takeaway from the roundtable …

Editor’s Note: Welcome to our weekly Reality Check feature. We’ve gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In …

Less than a year after The Nielsen Co. acquired mobile research and measurement firm Telephia, digital measurement company comScore Inc. made its own move into mobile. The firm announced it …

Editor’s Note: Welcome to our weekly Reality Check column. We’ve gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace. In the …

While mobile content is expected to contribute increasingly to wireless carrier revenue growth in coming years, it is also attracting increased scrutiny by the Federal Trade Commission, plaintiffs’ lawyers and …

The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available. —Casee: Velti plc invested …

BEVERLY HILLS, Calif. – Calling mobile the most personal platform to date and one that advertisers need to capitalize on soon to keep pace with the rapidly evolving convergence of …

Editor’s Note: Welcome to Reality Check, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. We’ve gathered a group of visionaries and veterans in the …

The mobile analytics space continued to heat up last week as AdMob released a free tool allowing advertisers and publishers to track traffic and measure the effectiveness of ad campaigns.The …

Total annual spending for advertisements on mobile devices will exceed $1 billion this year and could increase to about $7.6 billion by 2013, according to a report from Juniper Research. …

Traditional online ad firms are teaming with their mobile counterparts to target consumers on their phones.DoubleClick Inc., which was acquired earlier this year by Google Inc. in a massive $3.1 …

You know that contest where a person stands in a glass booth and tries to grab dollar bills as they fly around? That’s sort of like the mobile social networking …

The Mobile Marketing Association released its first set of global guidelines, tweaking its instructions for mobile Web advertisers and adding new rules for campaigns centered on mobile messaging and downloadable …

Google Inc. has added image ads to its mobile advertising offerings.The move allows advertisers to deliver made-for-mobile banners on Web sites being accessed by wireless devices. The ads — which, …

To hear Cyriac Roeding tell it, CBS Mobile started in 2005 as a “department of one.” Just two suitcases and three boxes in tow, Roeding left his home in Europe …