mobile advertising

Welcome to our Friday feature, Week in Review. Every Friday, RCR Wireless News runs through the major events of the past week, outlining what happened and speculating on what to …

So this is what they mean when they talk about “the mobile search wars.” Google last week in a long-awaited move took its AdWords mobile, placing paid links on search …

Editor’s Note: Welcome to Reality Check, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. We’ve gathered a group of visionaries and veterans in the …

Nokia Corp. continued its quest to be all things wireless, agreeing to acquire Boston-based mobile marketing firm Enpocket. Terms of the deal were not disclosed.Six-year-old Enpocket was one of the …

T-Mobile International launched a mobile search service for European t-zones customers in the United Kingdom, Germany, Austria, and the Netherlands, with plans to expand to the Czech Republic later this …

Mobile search provider Medio Systems Inc. and m-commerce technology company mPoria Inc. announced a strategic partnership to help retailers reach wireless users on their phones.Medio, which powers Verizon Wireless’ Get …

WPP Group’s Ogilvy & Mather has helped build some of the world’s highest-profile brands during its 60-year history, and subsidiary Ogilvy Interactive is known as one of the leading advertisers …

Medio Systems Inc. announced it acquired rival mobile ad firm Suhari L.L.C. Terms of the deal were not disclosed.“Medio has a track record of successfully partnering with mobile operators to …

One way to get a sense of how much priority Hollywood networks are placing on mobile is to look at the executives on board and how many people are working …

THE IPHONE HAS given birth to the iEcosystem. Whether that’s a good thing, though, is debatable.Apple Inc.’s decision to bar third-party developers from building applications for its high-profile device has …

It’s hard to find a mobile executive these days who doesn’t speak affectionately about mobile advertising and the new gateways it could open, but where the sweet spot lies-specifically what …

Welcome to our Friday feature, Week in Review. Every Friday, RCR Wireless News will run through the major events of the past week, outlining what happened and speculating on what …

CBS Mobile’s determined focus on advertising of late has culminated in deals with four mobile advertising-enabling companies: AdMob, Millennial Media, Rhythm NewMedia and Third Screen Media, making it the first …

Investors and analysts punished AOL L.L.C. for being late to the party when it scrapped its subscription model last year in favor of online advertising. When it comes to mobile, …

The myriad of startups on the user-generated mobile video playground seem to be attracting impressive numbers. But turning those consumers into dollars may be more difficult than acquiring them in …

WITH VIRGIN MOBILE USA L.L.C. SEEKING A $500 MILLION INITIAL PUBLIC OFFERING, the company is looking to complete the first IPO of a mobile virtual network operator in the United …

A&E Television Networks has struck its first carriage deal for its made-for-mobile channels A&E Mobile and the History Channel Mobile with MobiTV.“We believe our audiences are skewing younger, and we …

Women are more inclined to click on text-based mobile ads while men are more likely to be lured by video marketing messages, according to a study of U.K. users from …

Buongiorno S.p.A. stepped up its spending spree, agreeing to acquire U.K.-based content provider iTouch plc for $192 million.The Italian mobile content and advertising behemoth said it will pay $176 million …

Editor’s Note: Welcome to Reality Check, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. We’ve gathered a group of visionaries and veterans in the …

Several Hollywood studios have tapped AdMob Inc. to lure customers to big-screen blockbusters this summer.The San Mateo, Calif.-based startup announced deals with Paramount Pictures, Universal Studios and Warner Bros. to …

Spending on mobile advertising could reach $14.4 billion by 2011, accounting for one-fifth of global spending on Internet advertising, according to a report from Strategy Analytics Inc.“The outlook for mobile …

NEW YORK-There was, of course, no shortage of hype at last week’s Mobile Marketing Forum in New York. But that enthusiasm was tempered by a surprising amount of restraint.EJL Wireless …

Spending on mobile advertising could reach $14.4 billion by 2011, accounting for one-fifth of global spending on Internet advertising, according to a report from Strategy Analytics Inc.“The outlook for mobile …

The Internet is rapidly evolving from a desktop experience into a multi-platform phenomenon available on the go and around the world. Carriers, publishers and marketing firms are just hoping advertising …