DENVER-Companies looking to draw traffic to their mobile Web sites should follow two simple rules: Be careful, and be patient.That was the advice from speakers at last week's Search Marketing Expo in Denver, where executives from longtime mobile players such as Yahoo Inc. and...
Looks like Apple is warning (read: threatening) its iPhone users with a statement about the horrors of unlocking the device. Key, terror-inducing phrases like "irreparable damage," "permanently inoperable" and "voided warranty" are littered throughout the company's missive on the topic. Our question is: Should...
Welcome to our Friday feature, Week in Review. Every Friday, RCR Wireless News runs through the major events of the past week, outlining what happened and speculating on what to look for in the coming weeks, months and years. Check below for news about...
Hello! And welcome to our Thursday column, Worst of the Week. There's a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCR Wireless News to rant and rave about whatever rubs us the...
Wireless users will soon have yet another way to access the popular MySpace.com social networking site: an ad-supported mobile Web site from Fox Interactive Media.The announcement coincides with the launch of several other ad-supported mobile Fox sites, including IGM, FoxSports.com, AskMen and movie review...
Like Al Pacino in "Scent of a Woman," the mobile advertising space is just gettin' warmed up. And so is the sniping.Nokia Corp. cranked up the already-deafening buzz last week, agreeing to acquire Boston-based mobile marketing firm Enpocket for an undisclosed sum. One of...
Welcome to our Friday feature, Week in Review. Every Friday, RCR Wireless News runs through the major events of the past week, outlining what happened and speculating on what to look for in the coming weeks, months and years. Check below for news about...
So this is what they mean when they talk about "the mobile search wars."Google last week in a long-awaited move took its AdWords mobile, placing paid links on search results accessed by wireless devices. The Internet behemoth told its hundreds of thousands of AdWords...
Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...
Nokia Corp. continued its quest to be all things wireless, agreeing to acquire Boston-based mobile marketing firm Enpocket. Terms of the deal were not disclosed.Six-year-old Enpocket was one of the first players in the mobile marketing space, and the company has carried out ad...
T-Mobile International launched a mobile search service for European t-zones customers in the United Kingdom, Germany, Austria, and the Netherlands, with plans to expand to the Czech Republic later this month. The mobile search service allows users to sift through content types, including multiple...
Mobile search provider Medio Systems Inc. and m-commerce technology company mPoria Inc. announced a strategic partnership to help retailers reach wireless users on their phones.Medio, which powers Verizon Wireless' Get It Now search offering, said it will provide mobile advertising campaigns to mPoria's retail...
WPP Group's Ogilvy & Mather has helped build some of the world's highest-profile brands during its 60-year history, and subsidiary Ogilvy Interactive is known as one of the leading advertisers in new media. Maria Mandel, executive director of digital innovation for Ogilvy New York,...
Medio Systems Inc. announced it acquired rival mobile ad firm Suhari L.L.C. Terms of the deal were not disclosed."Medio has a track record of successfully partnering with mobile operators to deliver the most intuitive mobile search experience to consumers while increasing revenues for operators,"...
One way to get a sense of how much priority Hollywood networks are placing on mobile is to look at the executives on board and how many people are working on their respective teams.The big four networks-ABC, CBS, NBC and Fox-each takes a different...
THE IPHONE HAS given birth to the iEcosystem. Whether that's a good thing, though, is debatable.Apple Inc.'s decision to bar third-party developers from building applications for its high-profile device has drawn scorn in the software world. But there is no shortage of Internet-based applications...
It's hard to find a mobile executive these days who doesn't speak affectionately about mobile advertising and the new gateways it could open, but where the sweet spot lies-specifically what format or level of personalization would receive the greatest response from the end user-is...
Welcome to our Friday feature, Week in Review. Every Friday, RCR Wireless News will run through the major events of the past week, outlining what happened and speculating on what to look for in the coming weeks. Check below for news about carriers, handset...
CBS Mobile's determined focus on advertising of late has culminated in deals with four mobile advertising-enabling companies: AdMob, Millennial Media, Rhythm NewMedia and Third Screen Media, making it the first major broadcast network to work with the first three.CBS is now offering clients a...
Investors and analysts punished AOL L.L.C. for being late to the party when it scrapped its subscription model last year in favor of online advertising. When it comes to mobile, though, the Time Warner subsidiary may arrive in the nick of time.The Dulles, Va.-based...
The myriad of startups on the user-generated mobile video playground seem to be attracting impressive numbers. But turning those consumers into dollars may be more difficult than acquiring them in the first place.Mywaves, a Sunnyvale, Calif.-based outfit, scored its first carrier deal last week,...
WITH VIRGIN MOBILE USA L.L.C. SEEKING A $500 MILLION INITIAL PUBLIC OFFERING, the company is looking to complete the first IPO of a mobile virtual network operator in the United States. The IPO market has been stronger this year than in recent years, which...
A&E Television Networks has struck its first carriage deal for its made-for-mobile channels A&E Mobile and the History Channel Mobile with MobiTV."We believe our audiences are skewing younger, and we want to have our programming available to consumers in different platforms," said Paul Jelinek,...
Women are more inclined to click on text-based mobile ads while men are more likely to be lured by video marketing messages, according to a study of U.K. users from Tickbox, a London-based market research firm.The survey, which was commissioned by mobile media publisher...
