Buongiorno S.p.A. stepped up its spending spree, agreeing to acquire U.K.-based content provider iTouch plc for $192 million.The Italian mobile content and advertising behemoth said it will pay $176 million to iTouch shareholders and absorb $16 million of the company's net debt. The combined...
Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...
Several Hollywood studios have tapped AdMob Inc. to lure customers to big-screen blockbusters this summer.The San Mateo, Calif.-based startup announced deals with Paramount Pictures, Universal Studios and Warner Bros. to deliver banner and text ads on mobile Web pages. Users can click the ads...
Spending on mobile advertising could reach $14.4 billion by 2011, accounting for one-fifth of global spending on Internet advertising, according to a report from Strategy Analytics Inc."The outlook for mobile advertising spend has significantly advanced in the past 12 months," said Phil Taylor, director...
NEW YORK-There was, of course, no shortage of hype at last week's Mobile Marketing Forum in New York. But that enthusiasm was tempered by a surprising amount of restraint.EJL Wireless Research predicts mobile advertising will generate $9.5 billion worldwide by 2011, with the U.S....
Spending on mobile advertising could reach $14.4 billion by 2011, accounting for one-fifth of global spending on Internet advertising, according to a report from Strategy Analytics Inc."The outlook for mobile advertising spend has significantly advanced in the past 12 months," said Phil Taylor, director...
The Internet is rapidly evolving from a desktop experience into a multi-platform phenomenon available on the go and around the world. Carriers, publishers and marketing firms are just hoping advertising doesn't get lost in translation. The wireless Web remains a nightmarish territory, fraught with...
Third Screen Media Inc. and iLoop Mobile plan to work together to help companies looking to generate advertising revenue from their wireless Web sites. The deal looks to integrate iLoop's technology, which is designed to simplify the processes for developing and managing mobile Internet...
Third Screen Media Inc. and iLoop Mobile plan to work together to help companies looking to generate advertising revenue from their wireless Web sites.The deal looks to integrate iLoop's technology, which is designed to simplify the processes for developing and managing mobile Internet sites,...
Enterprise applications are poised for impressive growth in the United States while the U.K. mobile content market is approaching a "tipping point," according to two new reports.Compass Intelligence L.L.C. said U.S. businesses will spend $9 billion on mobile applications by 2011, more than doubling...
UNIVERSAL CITY, Calif.-Mobile social networking is "one of these servants in waiting . something that has a lot of potential, but hasn't been fully exploited," Michael Stroud, co-founder and CEO of iHollywood Forum Inc., said in introductory remarks here at the Mobile Entertainment Summit.A...
UNIVERSAL CITY, Calif.-Who is watching mobile TV and video? Whoever holds the answer will find a lot of interest among mobile TV providers, broadcasters, TV networks, film studios and advertisers.Data on TV viewership has been a staple in the entertainment industry for decades, but...
UNIVERSAL CITY, Calif.-Mobile social networking is "one of these servants in waiting . something that has a lot of potential, but hasn't been fully exploited," Michael Stroud, co-founder and CEO of iHollywood Forum Inc., said in introductory remarks here at the Mobile Entertainment Summit.A...
UNIVERSAL CITY, Calif.-Building brands-and a paying fan base-is one of the foremost priorities for Hollywood's entertainment companies, but a few more building blocks need to be reinforced before those opportunities truly present themselves on the mobile platform, according to panelists at the Mobile Entertainment...
The GSM Association has joined the field of those looking to foster the growth of mobile advertising by developing guidelines for marketing campaigns.The group, which comprises more than 700 wireless service providers, unveiled its Mobile Advertising Programme for carriers and mobile advertisers around the...
Acuity Mobile and Acxiom Corp. announced a mobile marketing partnership that marries Acxiom's consumer-based data and behavior analytics with Acuity's mobile advertising platform.The deal will make Acxiom's database of consumer behavior and analytics available to Acuity's customers interested in delivering mobile ads based on...
Third Screen Media Inc. finally found a well-heeled suitor, agreeing to be acquired by Time Warner's AOL Internet division for an undisclosed sum. The question now is, who's next?Third Screen was snapped up for a rumored $80 million and will operate as a subsidiary...
Buongiorno S.p.A. expanded its mobile marketing business with the acquisition of U.K.-based Flytxt Inc.The Italian content behemoth said it will spend $5.4 million for the 7-year-old Flytxt, which powers text-to-win campaigns and other mobile marketing efforts. Flytxt's operations will be integrated with Buongiorno's technology...
Third Screen Media finally found a well-heeled suitor.The Boston-based mobile advertising startup was acquired by Time Warner Inc.'s AOL Internet division for an undisclosed sum. Third Screen will operate as a subsidiary of AOL's Advertising.com business, which the Internet giant acquired three years ago."AOL...
Yet another executive is exiting through Sprint Nextel Corp.'s revolving front-office door.The carrier said last week that Mark Schweitzer will step down from his post as chief marketing officer at the end of the month. Tim Kelly, who currently oversees the operator's Customer Management...
"Spider-Man 3" hit box-office gold as it broke the U.S. and global opening weekend box office records upon release the first weekend of May. While much of the film industry sees the success as a welcome respite, and perhaps turnaround, from the steady decline...
Yet another executive is exiting through Sprint Nextel Corp.'s revolving front-office door.The carrier said Mark Schweitzer will step down from his post as chief marketing officer at the end of the month. Schweitzer will be replaced by Tim Kelly, who currently oversees the operator's...
AdMob is teaming with mobile media company mywaves to power click-to-video advertisements on wireless phones.The offering will allow wireless Web surfers to click on a banner ad to watch a video from a landing page, and save the clip to their phones or send...
The front-office shuffle continued among the tier-one carriers as AT&T Mobility said Jim Ryan has stepped down from his post as VP of consumer and business data services.Ryan joined AT&T-then known as Cingular Wireless L.L.C.-in 2003, and oversaw several major initiatives including the carrier's...
