As companies seek to extend their brands into the mobile space and take advantage of its one-on-one, personal connections, they face the challenges of a medium that can look like television or the Internet but is not quite the same as either. Companies are...
Like a kid futilely looking for a sugar fix, mobile advertising companies are struggling to cope with an empty cookie jar.Online advertisers and publishers have long used cookies to make surfing the Web easier. Simple text files that are planted on consumers' hard drives,...
There's no shortage of companies looking to cash in by placing billboards on the mobile information superhighway. But a few of them are also working to smooth the surface of the road itself.Quattro Wireless is the latest player in the wireless advertising game, coming...
Two former executives from m-Qube are joining the crowded mobile advertising field with startup Quattro Wireless.The new company, which was founded late last year but came out of stealth mode this week, hopes to help publishers create mobile Web sites that offer compelling content...
Microsoft Corp. expanded its mobile advertising business with the acquisition of ScreenTonic SA, a Paris-based outfit with carrier partners in Belgium, France and the United Kingdom.Terms of the deal were not disclosed.ScreenTonic powers a variety of mobile advertising formats including banners, fully branded WAP...
The Mobile Marketing Association is going global with a new chapter for Europe, the Middle East and Africa. The new chapter comprises more than 150 brands, agencies and other players under Chairman Richard Saggers, who oversees Vodafone Group plc's mobile advertising business. Current national...
Text-based mobile search company 4INFO said it will begin to monetize its basic service by placing advertisements in its search results.The San Francisco-based startup said it will sell space for relevant ad campaigns that can be independently managed by marketing companies, allowing them to...
Alltel Corp. announced that it hired a wireless industry veteran to coordinate its mobile advertising strategy for its data services and technology platforms. Eric Martin has spent 11 year working in the wireless industry, Alltel said, and was most recently a group marketing manager...
NBC Universal plans to start selling ads for its mobile video programming when the upfront season kicks off in May. That's the latest piece of evidence that the once-scoffed-at business of TV on cellphones is gaining momentum this year. The television upfront market kicks...
ORLANDO, Fla.-Mobile television is still in its infancy-mostly gaining traction among early adopters and primarily young men-but the subscriber base has more than doubled from 3 million to about 7 million users in the past year, Kanishka Agarwal, vice president of mobile media at...
ORLANDO, Fla.-Mobile television is still in its infancy-mostly gaining traction among early adopters and primarily young men-but the subscriber base has more than doubled from 3 million to about 7 million users in the past year, Kanishka Agarwal, vice president of mobile media at...
ORLANDO, Fla.-AT&T Inc.'s wireless division is testing an upgrade to its HSDPA network that the carrier says will dramatically increase uplink speeds.According to Kris Rinne, AT&T's executive vice president of network planning and architecture, the company will be rolling out the software upgrade over...
ORLANDO, Fla.-The day two keynotes at CTIA Wireless 2007 were all about collaboration. And, of course, money.From music to video to m-commerce, Wednesday's speakers hammered home the need for content providers and financial institutions to partner with carriers to push mobile data services and...
North American game developers are looking to Adobe Systems Inc. to help Lite-n the load.Flash Lite-essentially a stripped-down, mobile version of the company's ubiquitous Flash Player for computers-has gained substantial traction in Japan and North Korea, where it has won accolades from developers for...
Mobile television provider MobiTV today inked a deal with Yahoo Inc. for mobile advertising. Under the agreement, Yahoo will act as the ad network for MobiTV's mobile video ad sales, placing advertisements against mobile content, including video, banner and text ads.The market for mobile...
IT'S BEEN IN THE MARKET for less than a month, but TV network executives are excited about advertising opportunities presented by MediaFLO USA Inc.'s mobile broadcast TV network.Each of the television networks running on the eight-channel lineup make use of theircommercial breaks in different...
Medio Systems Inc. joined the mobile advertising stampede, unveiling a performance-based ad-serving network for both on-deck and off-deck activity.Mobile virtual network operator Amp'd Mobile Inc. will be the first service provider to use the offering, which tracks user demographics, click-though histories and "behavioral trending...
iLoop Mobile announced the launch of its mFinity mobile platform, which enables customers to create and implement text-based and interactive mobile ad campaigns. The platform will allow advertisers to develop and manage their own mobile initiatives to targeted audiences, according to the company."Marketing campaigns,...
Regional, flat-rate carrier Revol has started testing an advertising-supported wireless service that allows users to get a discount on their bills if they agree to receive content, advertising and promotional offers on their phones.Privately held Revol said it initially plans to trial the service,...
Regional, flat-rate carrier Revol has started testing an advertising-supported wireless service that allows users to get a discount on their monthly bills if they agree to receive content, advertising and promotional offers on their phones.Privately held Revol will initially trial the service for 60...
Buongiorno S.p.A. reported a net profit of $16.2 million for 2006, more than doubling its bottom line from the previous year.The content aggregator said it generated $253 million in revenue last year, up 41 percent from 2005, selling 1.4 billion pieces of content to...
Third Screen Media bagged yet another media customer, inking a deal with Fox to deliver ads to mobile phones.Fox News will be the first franchise of the News Corp. subsidiary to use Third Screen's MADX platform, which allows publishers to create and sell wireless...
Nokia Corp. announced a new push into mobile advertising, moves that likely will put the mobile powerhouse into direct competition with the likes of Google Inc. and Yahoo Inc. as well as a raft of mobile advertising startups.Indeed, the news serves to further highlight...
Venture-capital funding is in the air. No less than four wireless companies announced new infusions of cash for their burgeoning endeavors in the industry:. Xtract announced it received more than $2.6 million in its first round of funding from Eqvitec Technology Fund III. The Finnish...
