Editor’s Note: Welcome to our weekly Reader Forum section. In an attempt to broaden our interaction with our readers we have created this forum for those with something meaningful to say to the wireless industry. We want to keep this as open as possible,...
LONDON – According to a report from the Mobile Marketing Association, smartphone penetration in Europe’s five largest economies (the United Kingdom, Germany, France, Italy and Spain) is growing between 30% and 40% per year.
The study found that the Symian platform continues to...
Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Mobile barcodes have gone from niche engagement tool to center-stage digital marketing vehicle, breathing life into traditional...
Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.
Mobile 2D barcodes are rapidly becoming a mainstay of major brand marketing campaigns worldwide. But, if you’re...
NEW YORK — Live from the Mobile Marketing Forum, RCR Wireless News presents a wrap of the week's news and highlights some key trends coming out of the event. Please check out the video for a full recap of the event and the week's...
NEW YORK — Mobile devices are projected to drive more online traffic than desktops and laptops within the next 18 months, according to current projections.With that in mind, several industry executives here at the Mobile Marketing Forum weighed in on the growing importance of...
The MMA (Mobile Marketing Association) announced that it has elected a new Global Board Executive Committee with Melis Ertem of Turkcell as its new Global Chair. Ertem who has lead the mobile marketing business within Turkcell to become a $USD 100 million dollar business...
Funambol, the mobile cloud company, announced the introduction of two new price plans for the myFUNAMBOL mobile cloud service, which allow users to upgrade from the basic service. myFUNAMBOL makes it easy to wirelessly sync mobile phones and connected devices with the cloud,...
The Mobile Marketing Association and Tribune Co., a media company operating businesses in broadcasting, publishing, and digital media, announced that Tribune has joined the MMA as a premium member. MMA's premium membership is the highest-tier membership for companies wishing to establish an advanced global...
BEVERLY HILLS, Calif. — Jeffrey Hayzlett had a commanding presence here on stage at the Mobile Marketing Forum, living up to his so-called “CMO celebrity” status with a mix of humor and forcefulness.Looking back on his time as the chief marketing officer at Eastman...
With exactly two weeks to go until the Mobile Marketing Forum kicks off in Beverly Hills, Calif., Jamie Foxx has been lined up as the keynote speaker.Foxx will talk about strategies and business opportunities for mobile entertainment, the Mobile Marketing Association said in its...
The Mobile Marketing Association said it is repositioning itself as the market sector begins to mature, with a heavier focus on brands and agencies. Specifically, the trade group said it will focus on five new building blocks after extensive meetings with members to become...
Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace. Mobile marketing is a fantastic tool for value exchange and consumer engagement; however, if there’s one...
The Federal Trade Commission today issued revised guidelines for how wireless and other communications companies should police themselves to protect consumers' privacy in behavioral advertising. But a top watchdog group said the report reflects the hands-off regulatory philosophy of the past administration and criticized...
Mike Wehrs took over the reins at the Mobile Marketing Association a few weeks ago and was immediately greeted with two fresh controversies.
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Consumer-advocacy groups last week took on a host of players in the mobile marketing space, demanding the Federal Trade Commission look into the still-nascent space. Then, as if on cue, AT&T Mobility threw gasoline on the fire.In case you missed it, the nation's No....
Privacy groups have stepped up their efforts in calling for federal regulation to rein in mobile marketing practices the organizations deem "unfair" and "deceptive" to handset users.The Center for Digital Democracy and the U.S. Public Interest Research Group filed a complaint today calling...
The Mobile Marketing Association has tapped former Nuance Communicatons Inc. executive Mike Wehrs to replace outgoing President Laura Marriott.Wehrs most recently served as VP of industry affairs and evangelism for Nuance, a developer of speech-recognition technology that has moved aggressively into mobile in recent...
SAN DEIGO - Adding mobility to marketing campaigns is becoming a no-brainer. Case studies from brands that use a mobile component as part of their overall marketing campaigns show that mobility enhances the overall campaign and brings value to the other media channels. In...
Wondering whether the ripples from the Wall Street implosion will rock the wireless world? They already are, according to Laura Marriott., outgoing president of the Mobile Marketing Association.; MMA; mms; Mobile Markeing Assocition; Mobile Marketing Forum; Wondering...
FOR NOW, AT LEAST, Verizon Wireless has stepped away from plans to tack on a drastic 3-cent fee to each vendor-generated message on its network. But there's little doubt that some significant changes are in store for nearly every player on the business-to-consumer text...
PUBLIC-INTEREST GROUPS ACCUSED WIRELESS CARRIERS of conjuring up misleading excuses to avoid federal regulation of short-code text messaging, pointing to content restrictions in industry documents that they say underscore the need for anti-discriminatory safeguards."Wireless carriers admit that they engage in content-based discrimination," Public Knowledge,...
The crackdown on mobile in Europe continued this week as the European Union said it will continue to investigate hundreds of content storefronts for breaching consumer rules.The organization said an investigation into more than 500 mobile content Web sites found that 80% of the...
Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Mobile penetration in Latin America was around 66% in early 2008, well above the world average of...
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