Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace. In the coming weeks look for columns from Tom Huseby of SeaPoint Ventures, Mark Desautels of...
Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks look for columns from Laura Marriott of the Mobile Marketing Association...
NEW YORK - The key to moving the needle in mobile advertising? Make it easier for would-be advertisers to spend money on the stuff.That was the takeaway from the roundtable discussion that kicked off day two of the Mobile Marketing Forum this morning. While...
The mobile marketing industry lost one of its most prolific and outspoken supporters today when Laura Marriott announced she would resign from her post as president of the Mobile Marketing Association.Marriott led the MMA since 2005 and watched its membership base grow as it...
Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks look for columns from Laura Marriott of the Mobile Marketing Association...
Editor’s Note: Welcome to Reality Check, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. We’ve gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In...
A new class-action lawsuit accuses Sprint Nextel Corp. of charging subscribers for mobile content not authorized by subscribers.The lawsuit, virtually identical to one filed against Alltel Wireless in March and currently pending in Illinois federal court, alleges unauthorized charges on consumers' monthly bills are...
The mobile analytics space continued to heat up last week as AdMob released a free tool allowing advertisers and publishers to track traffic and measure the effectiveness of ad campaigns.The San Mateo, Calif.-based startup said the offering delivers site-performance metrics such as the number...
The Mobile Marketing Association is working to make sure the world, indeed, is flat.The Denver-based nonprofit last week released its first set of global guidelines, tweaking its instructions for mobile Web advertisers and adding new rules for marketing campaigns centered on mobile messaging and...
The Mobile Marketing Association released its first set of global guidelines, tweaking its instructions for mobile Web advertisers and adding new rules for campaigns centered on mobile messaging and downloadable applications.The Denver-based nonprofit said the new document is designed as a blueprint and builds...
Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks look...
Sprint Nextel Corp. hopes to clean up the direct-to-consumer content business by hitting wayward partners where it hurts.The carrier last month told off-deck content aggregators that it will be "strictly enforcing" new revenue-share penalties for vendors who violate Mobile Marketing Association guidelines. Partners who...
The Mobile Marketing Association is teaming with ioglobal Inc. to measure the effectiveness of mobile ads.The Denver-based industry association said it is backing ioglobal's " Three Screen Trial," which will study the impact of marketing messages on mobile phones, PCs and television. The trial...
Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks look...
The explosive success networks are having with text voting on TV shows comes with a level of responsibility that they and others in the value chain are trying to bear."Now the viewer or participant has to be able to trust the show," said Suhail...
Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks look...
Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...
Like it or not, Bluetooth marketing is gaining traction in the United States as an effective - if sometimes intrusive - way for advertisers to get their messages in front of mobile users. So depending on your view, Verizon Wireless subscribers are either missing...
Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks look...
Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks look...
Text messaging is getting a lot of attention these days as society tries to figure out the appropriate rules to govern this new form of communication. Like most everything else, a one-size-fits-all approach likely won't work, and the etiquette behind texting will evolve over...
Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...
Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...
It's hard to imagine, but people are more connected to their television than ever before. Countless TV shows have adopted participation characteristics that make fans interaction with their favorite shows all the more possible - if they so desire.Premium SMS doesn't comprise the bulk...
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