Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks look...
Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks look...
Editor's Note: Welcome to a special edition of our weekly feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Jupiter Research's...
LOS ANGELES-The mobile phone ain't what it used to be, even a few short months ago.With hopes of a big boom dashed and a lot of the euphoria evaporated, marketers and media companies talked about rethinking mobile advertising at the Mobile Marketing Association's annual...
Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...
Want one of those ".mobi" suffixes for your wireless Web site? Get out your checkbook.The company behind the mobile-only top-level domain closed its first online auction earlier this month, raking in more than $850,000 as it hawked 100 mobile Web addresses to the highest...
Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...
Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...
Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...
Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...
Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...
My 11-year-old daughter has become quite expensive this summer-and I think she is the typical "tween" consumer. She's taken a break from music lessons, but added tennis, diving and a week at camp to her list of summer activities. But what specifically has surprised...
Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...
For a few seasons, it looked like TV producers had tapped into the mobile mint of premium text messaging as they encouraged viewers to win money by voting for their least favorite Donald Trump wannabe or enter other contests via cellphone. But those kinds...
The Mobile Marketing Association said it will join forces with the dotMobi Advisory Group to develop guidelines for mobile advertising, and push adoption of the controversial .mobi domain.The industry associations committed to support each other's initiatives including mobile advertising, search and m-commerce, and said...
NEW YORK-There was, of course, no shortage of hype at last week's Mobile Marketing Forum in New York. But that enthusiasm was tempered by a surprising amount of restraint.EJL Wireless Research predicts mobile advertising will generate $9.5 billion worldwide by 2011, with the U.S....
NEW YORK-Companies looking to cash in on wireless should focus less on whiz-bang technology and worry more about reach, according to the keynote speakers at the final day of the Mobile Marketing Forum's conference here."Gold is audience," said John Hadl, CEO of Brand in...
The Mobile Marketing Association is going global with a new chapter for Europe, the Middle East and Africa. The new chapter comprises more than 150 brands, agencies and other players under Chairman Richard Saggers, who oversees Vodafone Group plc's mobile advertising business. Current national...
ORLANDO, Fla.-The Mobile Marketing Association announced an effort to boost the mobile urban content market-and to help entrepreneurs looking to provide the stuff.The MMA unveiled a special-interest group charged with "creating networking, education and policy opportunities" among content owners, carriers and technology developers. The...
Some attendees at last month's 3GSM World Congress in Spain got an unexpected come-on as they entered the show: a Bluetooth-transmitted inquiry asking if they'd like to receive an official message from the event.Even in the tech-happy world of wireless, though, the effort received...
Most viewers spent Sunday afternoon rooting for either the Bears or Colts, but wireless types were busy cheering on mobile marketing. Anheuser-Busch was perhaps the most aggressive brand pushing the third screen during yesterday's Super Bowl, urging viewers to rate its 10 commercials via...
LOS ANGELES-Fixed-line Internet companies and industry associations have long grappled with potential pitfalls and consumer-unfriendly tactics such as spam, click fraud and unwelcome pop-up ads from in-your-face marketers. In the world of wireless, though, carriers are hoping to boost mobile data services by keeping...
BOULDER, Colo.-The Mobile Marketing Association continues to gain steam, adding high-profile members including Playboy Enterprises, NBC Networks and The Walt Disney Co.The MMA, which looks to fuel the growth of mobile marketing by establishing industry standards and guidelines, unveiled more than two dozen new...
It seems U.S. consumers are slowly getting used to searching for information on their mobile phones. And service providers are beginning to deploy ways to cash in. More than 9 million users reported accessing a mobile Internet search service in the last month, according...
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