BOULDER, Colo.—The Mobile Marketing Association continued to expand its roster, adding 27 member companies from five countries. The industry organization signed up traditional media companies including the Associated Press, National Public Radio, NBA Media Ventures L.L.C. and Turner Broadcasting System Inc. as well as...
The company working to establish a mobile-exclusive Internet domain is hoping to lure customers by extending its initial registration period. DotMobi-also known as mTLD, or mobile Top Level Domain Ltd.-said it will extend the trademark sunrise registration by a month, allowing companies to lay...
CAMBRIDGE, Mass.—Google Inc., Nokia Corp., Vodafone Group plc and others are hoping to spur uptake of the wireless Web with a set of development guidelines for Internet publishers. The World Wide Web Consortium (W3C) unveiled the initial draft of instructions for developers "on how...
CORAL SPRINGS, Fla.-Advertising agency PinPoint Interactive Media has launched a suite of mobile marketing solutions, including SMS marketing and mobile Web site development, appropriately dubbed PinPoint Mobile. The company said its new division will offer a single outlet for a range of mobile marketing...
CORAL SPRINGS, Fla.—Advertising agency PinPoint Interactive Media has launched a suite of mobile marketing solutions, including SMS marketing and mobile Web site development, appropriately dubbed PinPoint Mobile. The company said its new division will offer a single outlet for a range of mobile marketing...
Mobile video continues to make headlines as a sexy, next-generation offering for wireless users. But content providers are beginning to look to the venerable business model of advertising-supported content to fuel broadcasts for wireless subscribers. The Fox Broadcasting Co. joined the crush of broadcasters...
LAS VEGAS-Evangelize the opportunity in mobile marketing-why the dearth of advertisements on your handset as you checked the scores in the NCAA finals? But when you take the plunge, adhere to established codes of conduct. The brave new world is opt-in only.These were the...
BOULDER, Colo.-The Mobile Marketing Association has created a committee to address the operational and technical guidelines surrounding wireless video. The committee, which is open to all MMA members, seeks to establish best practices for marketing through wireless video and create guidelines for measuring the...
BOULDER, Colo.—The Mobile Marketing Association has created a committee to address the operational and technical guidelines surrounding wireless video. The committee, which is open to all MMA members, seeks to establish best practices for marketing through wireless video and create guidelines for measuring the...
BOULDER, Colo.-The Mobile Marketing Association revised its "consumer best practices," updating the guidelines to include chat services, interactive television, and viral and affiliate marketing. The rules are designed to establish a standard, efficient platform for brands, advertisers and carriers looking to market to wireless...
BOULDER, Colo.—The Mobile Marketing Association revised its "consumer best practices," updating the guidelines to include chat services, interactive television and viral and affiliate marketing. The rules are designed to establish a standard, efficient platform for brands, advertisers and carriers looking to market to wireless...
ATLANTA-The Weather Channel Interactive announced plans for a mobile marketing campaign targeting wireless Web surfers.The company said it plans to use a clickable banner ad for Aruba Tourism on its mobile Internet pages that will redirect users to an interactive information page. Surfers can...
CAMBRIDGE, Mass.-More than two dozen companies are backing a preliminary "best practices" agreement for wireless Internet content, according to the World Wide Web Consortium.Mobile Web Best Practices 1.0 "provides guidelines for creating a consistent and positive user experience across the rapidly growing number of...
Big brands and high-powered advertising agencies are stampeding to wireless in an effort to snuggle up next to consumers. But they're finding that effective mobile marketing usually means more than just placing their company name on the display. Recent weeks have seen a flurry...
BOULDER, Colo.-The Mobile Marketing Association is hoping to lay the foundation for mobile search revenues with a new document outlining potential business models, industry challenges and consumer needs. Calling mobile search "the next significant value creation opportunity for mobile operators around the world," the...
With U.S. operators in the midst of building out 3G networks, wireless firms from around the world are heeding the words of Neil Diamond: They're coming to America. But, like George Harrison, they're finding that it don't come easy.Wireless marketing efforts and high-tech applications...
LOS ANGELES-Fox Mobile Entertainment, MobileLime and Juice Wireless Inc. were among the winners in the Mobile Marketing Association's first annual awards program.The industry association named winners in six categories including best use of mobile marketing and most innovative campaign. Aerodeon Turkey claimed best use...
BELLEVUE, Wash.-The Mobile Marketing Association continues to gain momentum, adding more than six dozen members worldwide in the last three months. The nonprofit organization, which seeks to push the growth of mobile marketing by clearing industry obstacles and establishing best-practices guidelines, announced new members...
BELLEVUE, Wash.-The Mobile Marketing Association continues to gain momentum, adding more than six dozen members worldwide in the last three months.The nonprofit organization, which seeks to push the growth of mobile marketing by clearing industry obstacles and establishing best-practices guidelines, announced new members including...
Surfing the wireless Web can be downright painful. More than two-thirds of all U.S. adults access the Internet from personal computers, according to a recent study from the Pew Internet & American Life Project, and 70 million Americans were logging onto the Web every...
BELLEVUE, Wash.-The Mobile Marketing Association said it has established a Mobile Search Working Group that will establish guidelines for a search marketing ecosystem. The group's goal is to develop common business models, operating procedures and technology interfaces that allow operators to offer an integrated,...
BELLEVUE, Wash.-The Mobile Marketing Association said it has established a Mobile Search Working Group that will establish guidelines for a search marketing ecosystem.MMA said the group's goal is to develop common business models, operating procedures and technology interfaces that allow operators to offer an...
BELLEVUE, Wash-Laura Marriott has been named the new executive director of the Mobile Marketing Association, its board of directors said. The MMA aims to stimulate the growth of mobile marketing, m-commerce and supporting technologies. Marriott most recently served as Intrado Inc.'s director of international...
The Mobile Marketing Association and wireless carrier association CTIA released guidelines outlining policies for wireless carriers and content providers marketing to consumers. A committee including all five Tier 1 operators helped draft the nine-page document, which addresses issues including advertising and promotions, opt-in and...
