The Mobile Marketing Association and wireless carrier association CTIA released guidelines outlining policies for wireless carriers and content providers marketing to consumers. A committee including all five Tier 1 operators helped draft the nine-page document, which addresses issues including advertising and promotions, opt-in and...
MOUNTAIN VIEW, Calif.-The Mobile Marketing Association said it has formed two new working groups.The MMA Best Practices Committee, led by Enpocket Chief Operating Officer Mike Baker, will work to establish guidelines and recommendations for executing marketing campaigns via short message service, multimedia message service,...
MOUNTAIN VIEW, Calif.—The Mobile Marketing Association formed an anti-spam committee, marking the organization's work to keep wireless content and applications spam-free. The committee is charged with researching the merits of a national preference and privacy database. It hopes to create a system that will...
MOUNTAIN VIEW, Calif.-The Mobile Marketing Association said it formed an anti-spam committee Wednesday, marking the organization's work to keep wireless content and applications spam-free.The committee is charged with researching the merits of a national preference and privacy database. It hopes to create a system...
The Mobile Marketing Association trade group announced its new code of conduct for wireless advertising campaigns, a move that comes shortly after the launch of universal short codes and on the heels of a bill in Washington designed to outlaw unwanted wireless spam."One of...
The Mobile Marketing Association trade group announced its new code of conduct for wireless advertising campaigns, a move that comes shortly after the launch of universal short codes and on the heels of a bill in Washington designed to outlaw unwanted wireless spam."One of...
Telemarketing calls and junk mail have evolved. Now that consumers are used to dodging junk e-mail and Internet pop-up ads on their desktops and wireless messaging and mobile marketing are becoming more mainstream, mobile phones are quickly becoming the next vehicle of choice for...
DUBLIN, Ireland-A schism is developing in the marketing world as mobile marketers insist on going it alone on measures to minimize spam over wireless networks. The Direct Marketing Association has a protocol called Telephone Preference Service (TPS), which allows customers to opt out of...
LOS ANGELES-The Mobile Marketing Association announced it will team with online privacy advocate TRUSTe, a move the groups said would help the wireless marketing industry better address privacy issues."We are glad to work with the Mobile Marketing Association, a leadership organization that will provide...
NEW YORK—The Mobile Marketing Association issued a series of guidelines to raise awareness of and spur debate about privacy issues involved in location-based targeting at this week's CTIA Wireless 2002 tradeshow.Focused on satisfying subscribers, operators and mobile marketers, the MMA recommends:Its members not merge...
NEW YORK—The Mobile Marketing Association (MMA) plans to hold its next quarterly general meeting in Orlando on March 19 in conjunction with the Cellular Telecommunications & Internet Association's Wireless 2002 show."All indications point towards 2002 being a groundbreaking year for wireless marketing, with all...
NEW YORK—The U.S.-based Wireless Advertising Association announced it will merge with the United Kingdom-based Wireless Marketing Association in order to foster the mobile marketing industry and protect the interests of consumers, the new group said.The new group, which will run under the new Mobile...
