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Movers and Shakers: LSN announces new CRO; Telstra appoints new COO; and more

LSN Mobile, with the nation's largest network of local news content for mobile users, announced that Scott Foernsler has joined the company as the first Chief Revenue Officer. Foernsler will drive LSN Mobile’s go-to-market strategy, new business development, execution and revenue growth for LSN...

Reality Check: Mobile marketing’s rules of engagement

Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace. Mobile marketing is a fantastic tool for value exchange and consumer engagement; however, if there’s one...

AdMob targets iPhone

AdMob launched an iPhone-specific "advertising marketplace" to deliver marketing campaigns through the high-profile device.The San Mateo, Calif.-based startup announced deals with advertisers including Ford Motor Co., Electronic Arts, Land Rover and Jaguar to place ads online and in native applications built for Apple Inc.'s...

MMA attempts to unite mobile Web: Nonprofit unveils global guidelines for advertisers, marketing campaigns

The Mobile Marketing Association is working to make sure the world, indeed, is flat.The Denver-based nonprofit last week released its first set of global guidelines, tweaking its instructions for mobile Web advertisers and adding new rules for marketing campaigns centered on mobile messaging and...

Passing the baton at CBS Mobile: Roeding leaves, first hire Sellinger to steer biz

To hear Cyriac Roeding tell it, CBS Mobile started in 2005 as a "department of one." Just two suitcases and three boxes in tow, Roeding left his home in Europe after convincing top executives to let him build a new mobile business out of...

Venture capital financing wrap-up: Gizmoz, SendMe, Thumbplay and more

The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available.Gizmoz: DoCoMo Capital Inc. led a $6.5 million Series B funding round into Gizmoz, a social expression and user-generated...

New joint venture aims at mobile marketing

Mobile Media Unlimited Inc. and Guardian Angel Group Inc. announced a $6 million joint venture aimed at delivering targeted marketing campaigns via Guardian's proprietary text-messaging system.Mobile Media, which claims it can provide access to more than 300 million opt-in mobile contacts, will receive 50%...

Venture capital financing wrap-up: Handango, RedSky, Ubiquisys and more

The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available.--Handango: Several companies invested $9.5 million into smartphone content provider Handango. Participating in the Series C funding round were...

Survey: Mobile ads catching eyes

More mobile users are seeing -- and responding to -- ads on their mobile phones, according to new figures from Nielsen Mobile.The division of The Nielsen Company found that 23% of U.S. mobile users reported seeing an ad on their phone in the past...

ROK passes on Xero acquisition

ROK Entertainment Group Inc. said it has broken off negotiations to acquire fledgling mobile virtual network operator (MVNO) Xero Mobile Inc.ROK, a U.K.-based mobile media firm, provides live and on-demand video to wireless users around the world. The company in September began talks with...

Just because it’s mainstream, it doesn’t mean it’s boring: An agency perspective on the US mobile marketing industry

Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...

Rich mobile vision to drive investment

In the first half of 2007, mobile subscriber additions slowed to 10.4 million, the lowest level since 2003, and on a percentage basis, to its lowest level ever, according to CTIA. Most market analysts believe that penetration, 80.7% as of July 2007, is slowing....

Survey: 411 most popular mobile search

At least 46.1 million wireless subscribers used mobile search functions in the third quarter of 2007, according to a new report released by Nielsen Mobile. The report is based on a survey of more than 5,700 mobile search users who use at least one...

Mobile TV ‘superstars’ could emerge from dragged-out writers’ strike

Television just isn't the same these days. The writers' strike in Hollywood, now in its ninth week, has given millions another reason to turn off the tube. Unless reruns and reality TV are your thing, the TV set has essentially become a content wasteland...

Mobile ads a balance of privacy concerns

ONLINE ADVERTISERS ARE INCREASINGLY LOOKING to deliver highly targeted come-ons to consumers on their cellphones.Indeed, the wireless advertising market is expected to explode in the next few years as marketing firms learn how to address the mobile market. But all that prosperity will come...

Mobile commerce: Coupons, 2D codes and purchases. Oh my!

Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...

Analyst Angle: Kids on the go: Why digital natives make me nervous

Editor's Note: Welcome to our Monday feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Jupiter Research's Julie Ask, Current Analysis'...

Short codes and text messaging: easy-to-use, relevant and entertaining

Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...

Analyst Angle: Text Here to Win My Thoughts on Premium SMS Contests

Editor's Note: Welcome to our Monday feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Jupiter Research's Julie Ask, Current Analysis'...

Venture capital financing wrap-up: 4INFO, MobileStorm, YouMail and more

The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available.--4INFO: Peacock Equity, a joint venture of GE Commercial Finance's Media, Communications & Entertainment business and NBC Universal, invested...

AT&T pushes back TV rollout

AT&T MOBILITY HAS DELAYED its launch of MediaFLO USA Inc.'s broadcast mobile TV service to early 2008. More than eight months after committing to launching the service by the end of the year, and seven months after Verizon Wireless launched the service last March,...

Wireless remains target for VC: Diverse group of companies capitalizing on sector growth

As capital flows into the wireless space, the companies who are lucky enough to reap the benefits span a wide range of wireless ventures, from infrastructure to content. Among recent deals are those of Conterra Ultra Broadband Inc., which provides wireless connectivity for K-12...

Analyst Angle: The aging of mobile video

Editor's Note: Welcome to a special CTIA I.T. Show Daily edition of our weekly online feature, Analyst Angle. Every Monday at www.RCRNews.com you can find columns from the industry's leading analysts, including Current Analysis' Avi Greengart, iGR's Iain Gillott and JupiterResearch's Julie Ask. Visit...

MediaFLO alone on top in mobile broadcast TV

The domestic broadcast mobile TV space has gone from three potential providers to one in less than three months.AT&T Mobility's announcement last week to pay $2.5 billion in cash for Aloha Partners L.P.'s 700 MHz spectrum portfolio likely signaled an end for its HiWire...